Comments on: Crisis comms strategies for protecting against deepfakes https://www.prdaily.com/crisis-comms-strategies-for-protecting-against-deepfakes/ PR Daily - News for PR professionals Mon, 01 Jul 2024 18:14:25 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: Deborah L Avery https://www.prdaily.com/crisis-comms-strategies-for-protecting-against-deepfakes/#comment-619404 Mon, 01 Jul 2024 18:14:25 +0000 https://www.prdaily.com/?p=343281#comment-619404 I’m noticing an increase in celebrity deepfakes. These deepfakes use the likeness and voice of celebrities to sell various products, from cooking items to weight loss drugs. This trend will likely lead to numerous lawsuits. Additionally, deepfakes are being used in fake ransom schemes, targeting older people who believe their child or grandchild has been kidnapped.

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