Every industry is driven by visionaries, innovators and trailblazers whose influence and leadership set new standards of excellence.

Ragan is spotlighting two individuals who have shepherded the future of PR and communications. Each year, two industry leaders — one representing external communications, the other internal communications — will be chosen as recipients of the Vanguard Awards for their career-long contributions to industry advancement.

Join us in congratulation the inaugural recipients of the 2024 Vanguard Awards, Tara Darrow and John Cirone.

Tara Darrow
Vice President, Corporate Communications
T-Mobile

Tara Darrow, Vice President, Corporate Communications, T-Mobile

Remember the Oscar-winning movie, “Everything, Everywhere, All at Once?” That title is a good summary of the state of external communications today.

“I can remember a time when we would fax a release out and then take a nice deep breath because we knew we had several hours, if not 24 to 36, to get a response,” said Darrow. “Now everything we do is almost instantaneous. It’s the same with media. News comes at any time – all hours, all days! Social media has changed everything we knew to be true. Anyone can be a ‘journalist’, hot tips and rumors can land anywhere, and the expectation for engagement is higher than ever. It’s made this career more exciting – the thing I love most about what I do is not knowing exactly what each day will bring – but it’s created some challenges for sure as well.”

As the leader of T-Mobile’s top-tier media engagement and storytelling, issues management, crisis communications, executive thought leadership, social amplification campaigns and much more, Darrow exemplifies the constantly pivoting communicator, meeting the demands for immediate action with a data-driven approach and the courage to stop and ask “why.”

Darrow quarterbacked the creation and execution of all external public relations and media strategies promoting and defending the $26 billion T-Mobile and Sprint merger (a three-year process that closed virtually during COVID), as well as other high-stakes initiatives around business and financial news, corporate responsibility, diversity and inclusion, reputation management and crisis communications, including the response to T-Mobile’s massive data breach, expertly helping guide leadership through a challenging time.

She has been key to producing powerful content around the growth of a bigger and better T-Mobile that’s focused on doing good for customers, employees and shareholders. For her efforts, Darrow has received T-Mobil’s prestigious PEAK Achievement Award, given to employees who have made exceptional contributions to the company and their teams.

As she looks ahead, Darrow obviously has eyes on AI but also the massive changes in the overall media landscape as well.

“We need to pay attention to the massive shift in media consumption that’s happening as well, particularly amongst the youngest generations,” she added. “Where they get their news, how it’s delivered to them and what they want to see has changed a lot (hello TikTok!) but this is just the tip of the iceberg. I already see media outlets experimenting in new ways to connect with audiences. It’s an exciting time to try new things as a communicator too.”

John Cirone
Senior Director, Global Employee and Executive Communications
Microsoft

John Cirone, Senior Director, Global Employee and Executive Communications, Microsoft

In an era where change is the only constant and a perennially updated resume is celebrated, John Cirone is a bit of a unicorn. In 2024, John celebrated his 33rd year at Microsoft, a career that dates from the Bill Gates era through the tenure of Satya Nadella (Microsoft’s current CEO and just the third in its 50-year history).

When John began with Microsoft in 1991, the company reached its 8,000 employees most effectively with a weekly printed newsletter delivered every Friday afternoon and an annual corporate get-together held at the Seattle Mariners’ baseball stadium.

Today, Cirone and a community of hundreds of executive and employee communicators employ a multi-channel approach of employee listening and two-way conversations to create experiences and communications for Microsoft’s nearly 220,000 employees, managers and senior leaders.

Sparked by Nadella’s desire to “change the soul of Microsoft,” Cirone and team replaced traditional channels like email, all-hands, and static intranet sites with new channels that allow for more open dialogue and connection between leaders and employees like Microsoft’s Viva Engage platform, or events like Ask Me Anything. Channels like these allow Microsoft’s leadership team to address topics employees care about in a timely fashion, helping to facilitate dialogue and create better connection.

Part of Microsoft’s engagement strategy is to empower all corporate communicators, not just those employees with “communications” in their title. Cirone and his team helped create and manage Microsoft’s Global Employee Experience Community [GEEC], a group of more than 1,000 employees, including senior leaders and their chiefs of staff, business managers, communications directors, social media managers and others who can help ensure leaders are aligned on messaging, foster use of new platforms internally, and extend the impact of centrally led communications into organizations and geographies across the world.

As for so many of us, the next frontier for Cirone and his team is AI. “This is not a change that is years away, it’s happening now, and will happen even more quickly than many of us expect,” said Cirone.

“As someone who isn’t a natural early adopter of new technology, I have had to fight my natural instincts and jump in here — testing our AI tools like Copilot, encouraging my team to make the space to experiment, and to be open to new ways of doing things,” he added. “It’s exciting to see, and I think it’s fantastic for the discipline of employee communications — which after years of being an undervalued part of the marketing profession — is finally being seen as a strategic and valuable part of a company’s marketing mix — that all of us who work in this profession know it to be.”

The post Introducing the Ragan Communications Vanguard Awards appeared first on PR Daily.

As AI continues to shape our future, organizations are consistently exploring how to best integrate AI tools into a marketing and communications team’s day-to-day in a way to invite new ways of working without causing crippling disruption.

Though improving, many teams still report barriers when adopting these tools. According to a recent survey, 67% of communication professionals cite the team’s ability to use AI technology effectively as a significant barrier, while 77% struggle with the complexity of integrating new systems with their existing environments.

Key challenges to AI adoption in communication teams

One significant challenge is that PR and communication teams often lack a reliable, objective source for evaluating AI products tailored specifically to their needs, forcing them to seek costly outside help. Additionally, many team structures aren’t designed to quickly assess and act on AI adoption decisions, causing delays that may hinder their ability to stay current in the rapidly evolving landscape.

Five key areas for evaluating commstech AI providers

1. Data Security and Quality

• How secure is my data? Ask about encryption protocols, data handling practices and compliance with industry data security standards.
• Which generative AI providers are used? Knowing which platforms are integrated helps assess capabilities and potential risks.
• How frequently do you run smoke tests? Regular smoke and penetration (pen) testing is essential for data security.
• How do you manage user permissions? Ensure user roles and permissions are manageable to prevent unauthorized access, especially if SOC compliance is needed.
• How often is your data refreshed? Confirm how often data is refreshed and cleaned. Daily? Weekly? Hourly?

Summary: Choose a provider that ensures strong security protocols, reliable data sources and adherence to data governance standards to protect sensitive information and meet regulatory requirements.

2. Adoption: Integration and support

• How can the solution integrate with our existing tech stack? Seamless integration minimizes disruption and allows the product to enhance current workflows.
• What is your onboarding and training process? Effective onboarding and training are essential for user adoption and smooth implementation.
• What is your post-purchase support? Look for dedicated support, such as account managers or customer success teams, for ongoing assistance.
• What are successful training practices for my staff? Insights into other customers’ training approaches can prepare your team for a successful rollout.

Summary: Providers that offer comprehensive onboarding, ongoing support and open communication will help your team overcome adoption challenges.

3. Technology’s unique benefits

• Who do you compete with? Understanding competitors and differentiators helps reveal the product’s unique strengths and any potential trade-offs.
• What are your product limitations? Awareness of common challenges can help set realistic expectations.
• What are examples of success? Request specific examples to see how the tool benefits similar businesses.
• Can you share usage patterns? Insights into high- and low-usage patterns can guide effective adoption strategies.

Summary: Providers that are transparent about their product’s strengths and limitations, and can demonstrate successful use cases, are better positioned to meet your needs.

4. Transparency and terms

• Do you share product roadmaps? A product roadmap shows the provider’s commitment and transparency.
• Do you provide clear pricing and trial options? Ensure clarity around costs and whether fees adjust based on usage. Full-access trial periods are common and should be inquired upon.
• Do you offer Indemnification? Check if the provider offers indemnity for using generative AI technology to protect against unforeseen risks.

Summary: Providers who prioritize transparent, fair terms are well-suited for long-term partnerships.

5. Questions to ask your own team

To ensure effective adoption, discuss internally:

• What are our goals for using this AI tool?
• Who will oversee the tool and manage provider communications?
• Is IT and legal aligned with this adoption?
• What metrics will measure the tool’s value?
• How will we communicate our experiences internally?

Summary: No one knows your needs better than you do. Taking time to clarify these questions will help you find a suitable provider and the best plan.

By asking the right questions, you protect your organization, your team and your clients — so don’t hesitate to inquire deeply. If you have further questions or need additional guidance, PRophet, launched in 2021, is here to help you prepare for the future of AI in communications. Through tackling difficult challenges, we have developed a suite of safe, high-performance, and predictive AI products. Using this expertise, we’re happy to offer guidance to help inform your technology choices for 2025 and beyond.

Please reach out to us for more insights at sales@PRprophet.ai and join us Friday, November 15 at Ragan’s Future of Communications Conference to learn more during our session on “Unlocking the Future of PR: Selecting the Right AI Tools for 2025.”

The post Essential questions for choosing the right AI solutions in communications appeared first on PR Daily.

All good communicators know the key to ensuring their message gets received lies in understanding their audience. No two are exactly alike. Giving a toast at a wedding isn’t the same as reminiscing with old friends at the bar — which is different from presenting a new plan to the boss.

For internal communicators working in a corporate setting, discrete target audiences are built and maintained through list segmentation. The more well-defined the group — whether it consists of new recruits or a specific department within the company — the more likely its members are to receive information relevant to them. The end result: higher open rates and enhanced employee engagement.

To help sharpen employee distribution lists even more, internal communicators should begin incorporating the digital employee experience, also known as DEX, into their strategy playbook.

What is DEX?

Simply put, DEX encompasses all the ways employees use technology to perform their duties at work. This includes everything from laptops and mobile phones to messaging apps and project management tools.

Although a somewhat new term, DEX is bound to become more crucial in the years ahead. A recent survey of 800 global executives from McKinsey, for instance, found 85% had either somewhat or greatly accelerated the adoption of digital technology at their organization to improve how employees communicate and collaborate with each other. Examples include videoconferencing and filesharing services.

Similar to how good customer experience (CX) can help drive sales and boost a brand’s reputation, a healthy DEX can increase productivity and heighten workplace satisfaction.

Gartner® research described the current state of DEX as follows: “Today’s work environment requires end-user service leaders to use a broad range of factors to determine which devices and applications employees need to do their jobs. Historically, IT organizations would create a broad set of worker categories based on their roles or departments. Now, employees expect a more personalized digital experience, and meeting these expectations is becoming integral to attract and retain talent.”

How to improve list segmentation with DEX

As noted above, internal communicators must constantly work to keep their email lists organized and up to date. Employees come and go. Companies move staff onto new teams or relocate them to new cities. This creates a denominator problem whereby the exaggerated list size reduces the open rate.

Another avenue to consider in creating more targeted lists is DEX. Rather than grouping employees by tenure or seniority, internal communicators should focus on their interaction with company technology and day-to-day requirements, regardless of demographics.

One practical way to get started is by defining different work style segments. Does the employee work behind a desk or on the factory floor? Are they mainly interacting with customers in a retail setting or other employees in an office? What does their working environment look like?

Indeed, according to research from Gartner®, “By categorizing based on work styles instead of roles, segments are simplified by grouping role types with common needs.”

The next step is to create different employee personas. How would you rate their technical skills and access to digital tools? What are their goals and roadblocks to achieving them? These details add more nuance and specificity to an employee’s work style, further honing the potential to email target audiences. In some situations, a company’s HR or IT department may already have this information, preventing the need for internal communicators to start from scratch. Persona creation can help different departments establish a partnership that ensures lists stay relevant and targeted for a better employee experience.

With all the data in hand, the final step involves creating a one-page profile for each employee, highlighting the key areas relevant for list segmentation. Reduce everything to its most essential components, keeping the emphasis on DEX characteristics.

Classifying employees along these lines, as opposed to more traditional approaches, can unlock more refined audiences that will make internal communication efforts more efficient and effective. This project is an ongoing process, not a one-time effort. The personas will evolve as each organization’s digital workplace matures, so it’s essential to consistently monitor and update them as needed. Using benchmarking and A/B testing can provide the necessary data to evaluate if your list targeting is successful.

Since so much of successful communication comes down to the sender having a clear understanding of the receiver, it’s critical for internal communicators to continue experimenting with how they define their various email groups. As digital technology continues to play a bigger role in today’s business landscape, it’s important to view employees through that lens.

The post How focusing on DEX can improve list segmentation appeared first on PR Daily.

It’s not a pleasant situation, but it’s bound to occur at some point: your boss has a terrible idea.

Whether your supervisor wants to tweak the length of your emails or overhaul your entire internal communication strategy, you know the decision is bad for business. At the same time, flat out telling your boss that his or her plan is foolish can be bad for your career.

Read on for a three-step process for navigating this delicate predicament.

No. 1 – Identify where the new direction is trying to take you

In all likelihood, members of the leadership team aren’t introducing new tactics because they’re bored or the company is surpassing every one of its sales goals with minimal cost. Chances are there’s either a real problem that needs fixing or an opportunity to boost the firm’s performance.

Therefore, listen closely to your boss’s idea to identify the core issue he or she is seeking to address. Ask questions. Probe beyond the surface.

For example, a boss may want to pack more information into employee communications as a sign of increased transparency, which he believes will improve workforce morale. Another executive may want to abandon online training sessions because she sees some staff members struggling to incorporate new software into their daily duties.

While the proposed means of achieving these ends may be ill-advised, uncovering and articulating the desired outcome is what matters.

A bonus to showing an open mind at the outset, as opposed to shouting a reactionary “No” to anything that deviates from the norm, is that it keeps the lines of communication open. It avoids unwelcome tension. It can help turn a top-down order into a department-wide discussion.

The first step in successfully rejecting a poor executive decision is making sure your boss understands your intention is to do what’s best for the company, not undermine his or her authority. Ultimately, you want to maintain a good relationship with your boss throughout the process.

No. 2 – Embrace data as your guide  

The next step is to build your case with solid evidence.

If your boss presents a bad idea, use data to illustrate why it’s bad. A plan to radically transform your email strategy, for instance, should be avoided if benchmarking data shows your team is outperforming rival firms on open and engagement rates.

When presenting data-backed insights to leadership, keep it simple. Make sure the metrics you’re highlighting connect to the results your boss cares about, such as revenue and employee retention.

Overall, try to keep your rebuttal objective and fact-based. Leave opinions and personal viewpoints at the door. Once people’s egos get involved, the conversation can turn sour. A boss might end up forcing their decision through, no matter how harmful, just to prove they’re still in charge. This isn’t good for anyone — not for you, not for them and certainly not for the company.

No. 3 – Offer an alternative route to the same destination

The final step involves coming up with your own idea to replace your boss’s plan. This can be a modification of your manager’s proposal or something completely novel. Either way, being positive and constructive will go a long way in justifying why the company should not adopt your boss’s bad decision.

Please note that this isn’t always the case. Sometimes a slapdash strategy needs to be rejected, end of story.

But recall step number one: In most cases, management debuts a new initiative or restructures how the company operates because there’s a bona fide problem that needs resolving or an opportunity worth pursuing. The trick is to devise a way of accomplishing this feat in a way that’s healthy for the business.

Again, as stated in the second step, rely on hard numbers to strengthen your argument. Use statistics to show why your boss should choose your method of attacking the issue instead of their initial idea. The more your manager can see a better option for moving forward, the more likely they are to leave their bad idea behind.

The post How to say ‘no’ to bad management decisions appeared first on PR Daily.

As the communications landscape evolved at breakneck speed in 2024, PR professionals adapted with ingenuity, determination and a deep commitment to excellence. Finalists in the PR Daily Awards stood out by rising to these challenges, using their expertise to ensure that their organizations and clients got the recognition they deserved.

PR professionals have had to rethink every aspect of their work, from media relations to stakeholder engagement. Their dedication to finding innovative solutions, harnessing the power of technology and maintaining a steadfast commitment to ethical practices has helped their clients weather the storm. Ragan’s PR Daily Awards recognizes these PR professionals, marketers, agencies, brands and campaigns of the past year.

All of these finalists will be celebrated at the upcoming PR Daily Awards ceremony, held in December at the Chelsea Pier City Winery in New York City, where the leaders, trailblazers and rising professionals who have shaped the future of public relations will be honored and category winners will be announced.

Also part of this year’s event, PR Daily will recognize the Top Agencies honorees. These leading industry agencies have redefined the standards of innovation and excellence, demonstrating their talent for elevating brands, campaigns and client partnerships to new heights.

“Congratulations to the finalists in our 2024 PR Daily Awards and to the Top Agencies Honorees,” said Brendan Gannon, senior marketing manager for Ragan’s and PR Daily’s Award programs. “This was the largest and most impressive group of entrants that we’ve ever seen, and your recognition is a credit to your compelling campaigns, creativity and teamwork.”

Congratulations to all the finalists and honorees for their remarkable achievements. We look forward to seeing them all in New York City.

Click these links to jump to each section.

2024 Top Agencies

TOP AGENCIES • AGENCY IMPACT AWARD • TOP AGENCY WORKPLACES

PR Daily Awards

Finalists: Grand Prize

PR Campaign of the Year

Finalists: GENERAL CAMPAIGNS

B2B Campaign • B2C Campaign • Brand Reputation Campaign • Branding Campaign • Cause-Related Marketing Campaign • Community Relations Campaign • Content Marketing Initiatives • Corporate Communications Campaign • Crisis Management • DE&I Communications • Employee Relations • Employer Branding • ESG Communications • Event PR or Marketing Campaign • Excellence in Social Media • Executive Communications • External/Internal Communications Campaign • Global PR Campaign • Guerrilla Marketing • Influencer Campaign • Integrated PR & Marketing • Marketing Campaign • Media Event • Media Pitch • Media Relations Campaign • Media Strategy • Multicultural Campaign • Newsjacking • Nonprofit Campaign • Original Research • PR on a Shoestring Budget • Product Launch • Public Affairs Campaign • Publicity Stunt • Re-branding or Re-positioning Campaign • Social Justice/Advocacy Campaign • Social Media Campaign • Social Responsibility • Storytelling Initiatives • Thought Leadership Communications • Use of Data and Measurement • Use of Generative AI • Video Communications • Video: Single Video • Visual Storytelling Initiatives

Finalists: CAMPAIGNS BY INDUSTRY

Arts, Entertainment and Media Campaign • Consumer Packaged Goods Campaign • Education Campaign • Food and Beverage Campaign • Hospitality and Tourism Campaign • Manufacturing Campaign • Professional Services Campaign • Retail Campaign • Sports Campaign • Technology and Information Services Campaign • Various

Finalists: HEALTHCARE PR AND MARKETING

Marketing Campaign of Year • PR Campaign of Year • Social Media Campaign of Year

Finalists: PEOPLE AND TEAMS

Agency of the Year • Executive of the Year • Marketing Professional of the Year • Media Relations Professional of the Year • PR Professional of the Year • PR Team of the Year • Social Media Professional of the Year • Young Professionals of the Year

Finalists: PODCASTS, PUBLICATIONS AND MORE

Annual Report • Blog • Digital Publication • Podcast • Print Publication • Special Reports • Website

Finalists: PR EVENTS (LIVE OR VIRTUAL)

Community Event • Employee Event • Experiential Campaign • Influencer Event • Pop-Up Event or Experience • Press Event or Media Tour

TOP AGENCIES

1Milk2Sugars

5WPR

Airfoil Group

All Points PR

Alloy

APCO

Ascend Agency

Autumn Communications

Berk Communications

BODEN Agency

BPM-PR Firm (Beautiful Planning Marketing & PR)

Caliber Corporate Advisers

Channel V Media

Coyne PR

Dittoe Public Relations

Fight or Flight

Firebrand Communications

Fortier Public Relations

French/West/Vaughan

Greenough Communications

HAVAS Formula

Haymaker Group

HUNTER

Identity

JPA Health

Just Drive Media

Kaplow Communications

KLG PR

KWT Global

MediaSource

MikeWorldWide

Mission Control Communications

Moore

Mower

North Strategic

Paquin Public Relations

Peppercomm

Porter Novelli Latin America

Quarter Horse PR

Real Chemistry

RF|Binder

Sachs Media

Sharp Think

Silverline Communications

SMITHHOUSE

Snackbox

SourceCode Communications

TEAM LEWIS

The Bliss Group

The Brand Agency

The Hoffman Agency

The Levinson Group

The Sway Effect

The TASC Group

Tier One Partners

Treble Public Relations

Vested

Vision360 Partners

Weber Shandwick

AGENCY IMPACT AWARD

All Points PR

Edit Media Group

KWT Global

Moore

Quarter Horse PR

Vanguard Communications

TOP AGENCY WORKPLACES

Dreamday

Fight or Flight

Identity

IZEA

Kaplow Communications

KWT Global

M&C Saatchi Sport & Entertainment

Montieth & Company

The Key PR

GRAND PRIZE

PR Campaign of the Year

Current Global, an IPG PR Company: Reframing MS with Jamie-Lynn Sigler and Novartis

Disney Cruise Line: Unlocking the Disney Treasure

NASA, Lockheed Martin, the University of Arizona and Department of Defense Public Affairs: OSIRIS-REx Asteroid Sample Return Communications Campaign

PATRÓN Tequila: PATRÓN Tequila’s Formula for Fame: A Mexican Heritage Victory Lap at F1

SAG-AFTRA: SAG-AFTRA 2023 Strike Campaign

Sony Electronics: For the Music Campaign

Tequila Don Julio/DIAGEO: Projecting Tequila Don Julio to New Heights

The Brand Guild: Minnetonka Thunderbird Launch

UScellular: UScellular’s Global Day of Unplugging Campaign

GENERAL CAMPAIGNS

B2B Campaign

Big Valley Marketing: Enabling AI

Bospar: SignalFire: From Seed Stage to Front Page

Diffusion PR: Elevating Brand Awareness of alliantgroup Through Strategic Thought Leadership

Fight or Flight for Frontify: Spot the Brand

Firebrand Communications: Perceptyx: Decoding Work

Look Left Marketing: Aerospike: Disrupting a Decades-old Database Market

PwC: The Trust Academy

B2C Campaign

Coldwell Banker Realty: Coldwell Banker Dream Campaign

Next PR: Next PR and Ossia CES Campaign

PepsiCo Beverages North America — STARRY: STARRY Dial a 3

Samsung: S24 in Space

Transportation Energy Institute: TEI Geo-Targeting Campaign

UScellular: UScellular’s Global Day of Unplugging Campaign

Visit The Woodlands: Pathways Magazine

Brand Reputation Campaign

Blue Cross and Blue Shield of North Carolina and APCO: Treat the Cause

Endo: New Brand Identity for the New Endo

LSG: Made Possible by Your Children’s Hospital

PwC: The Trust Leadership Institute

Branding Campaign

ECMC Group: Empowering Teens to Question The Quo in Choosing Their Future Education Path

Endo: New Brand Identity for the New Endo

HII Mission Technologies: Mission Ready Means — Delivering the Advantage

Sony Electronics: For the Music Campaign

The Archer School for Girls: The Archer School for Girls Rebrand

Wellabe: Wellabe Brand Launch

Cause-Related Marketing Campaign

Chick-fil-A: Chick-fil-A Shared Table Program

Sherlock Communications & Mindray: Juntos Por Una Sonrisa

UScellular: UScellular’s Global Day of Unplugging Campaign

Community Relations Campaign

American Airlines: 80th Anniversary of D-Day

Campbell’s Digital Workplace Team: Campbell’s/Salvation Army Camden Kroc Center Adult Fun Fiesta

Lendmark Financial: Climb to Cure Campaign

Suburban Propane: SuburbanCares

Content Marketing Initiatives

Daversa Partners: Marketing & Communications Team

Jackson Spalding: Buzzing Engagement: Driving Conversions with Content Marketing

PwC US: Content Marketing Initiative: PwC US People Campaign

Corporate Communications Campaign

Children’s Health: ‘Expanded Space, Expanded Care’ Communications Plan

Intesa Communications Group & San Diego Tourism Authority: Summer of Economic Power: Celebrating San Diego’s Tourism Industry

L’Oréal: CES 2024

PwC: My AI

Siemens: Positioning a Leading Technology Company

UL Solutions: IPO and First Earnings Report 2024

Crisis Management 

Sacramento Municipal Utility District: Storm Response

SAG-AFTRA: SAG-AFTRA 2023 Strike Campaign

University of California, Davis: Crisis and Emergency Communications Training

DE&I Communications 

Brighton Health Plan Solutions: Marketing Communications Team

Nissan Motor Co.: Nissan DEI Champion

Open Plaza: Autism Friendly Space

Sallie Mae: National Scholarship Month

Visit Lauderdale: Hidden Disabilities Sunflower Program

Employee Relations

Amgen: Because It Matters: Amgen Mission Week 2023

California Department of Tax and Fee Administration: You Make a Difference Campaign

Chevron: San Ramon HQ Move

City of Hope Orange County: Hope is at Work

Cognizant: 2024 Impact Awards

HII Mission Technologies: Mission Starts At Home

Employer Branding

Brighton Health Plan Solutions: Employer Branding Campaign

HII Mission Technologies: Mission Starts at Home

The Bliss Group: The Bliss Group for CareOne

ESG Communications

Consolidated Asset Management Services: Annual ESG Report

FischTank PR: Climate Media Relations for Sublime Systems

Kite Hill PR: Sapphire Technologies

Mastercard: ESG in Action

Event PR or Marketing Campaign

Bader Rutter: McCain Foods EPIC Throwdown

BML: 44 Years in the Making: A Total Media Sweep Sets the Stage for Supercross’ Anticipated Return to Philly

FINN Partners: Into New Action Sports Festival in Virginia Beach

Georgia Commute Options: Biketober 2023

INFINITI USA: INFINITI Reveals All-new 2025 INFINITI QX80

JSA + Partners: The Madden NFL Championship Series

MikeWorldWide: The Kentucky Derby

Pratt Institute: The New Village: 10 Years of New York Fashion PR Campaign

ROX United: Golfzon Social Brooklyn

Supernal & Edelman: Supernal Air Taxi Takes Flight at CES 2024

Tequila Don Julio/DIAGEO: Projecting Tequila Don Julio to New Heights

Excellence in Social Media 

Help at Home: Help at Home’s Social Media

Just Drive Media: Social Media Strategies Built on Insight and Artistry

Mower and 84.51˚: Elevating 84.51˚’s Social Media Presence

Peterbilt: Peterbilt Social Media

PwC: Excellence in Social Media

Relatable: ScratchPad Pro

Samsung: S24 in Space

Executive Communications

Daversa Partners: Marketing & Communications Team

KWT Global: Navigating Change, Driving Results

University of California, Davis: Checking In with Chancellor May Email

External/Internal Communications Campaign 

Advocate Health: Nurses Week

Arca Continental Coca-Cola Southwest Beverages: Fizzing with Excitement — Building Employee Engagement

Arkansas Children’s Strategic Marketing: Arkansas Children’s

Atrium Health: MoMo Twins

JSI: International Women’s Day 2024 Campaign

Metrolinx: Ontario’s One Fare Program

PepsiCo: No Lay’s, No Game

UW Medicine Strategic Marketing and Communications: Center for Behavioral Health and Learning

Global PR Campaign

Allied Universal: World Security Report

CeraVe: CeraVe Schools Influencers From Around the World to Clear Up Acne Confusion

Hilton: Hilton’s Global 2024 Trends Report: Spotlighting Generational Insights for a Fresh Look at Travel Trends

Guerrilla Marketing

Chesapeake Regional Healthcare: The Lifesavers of Chesapeake Regional Healthcare

DB Schenker: TPM24

Electronic Payments Coalition: Donut Touch My Rewards — EPC’s Donut Food Truck Campaign

Influencer Campaign

American Dental Association: ADA Lobby Day 2024 Influencer Campaign

Bader Rutter: McCain Foods EPIC Throwdown

Biosector 2: Using Valued Voices to Vaccinate a Nation

CMP: Find Your Beat

FCB Health New York, an IPG Health Company: My Time, My Way

Hoffman York: Wahl Clipper Corp. and AreYouKiddingTV

Kaplow Communications for GESKE German Beauty Tech: Elevating Cutting-Edge Skincare Technology Via A Star-Studded Global Launch

M&C Saatchi FABRIC North America: Samsonite Iconic Explorers Creator Program

Mars Wrigley: Skwinkles Chunks

MiraLAX: MiraLAX Exposes the Gut Gap

National Peanut Board: A Common Comfort

Red Robin Gourmet Burgers: Burgertini

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Visit Lauderdale: Laudy Dayo

Warner Bros. x IZEA: Hey Barbie: Welcome to the Dreamhouse

Integrated PR & Marketing 

BetMGM: BetMGM Super Bowl

Current Global, an IPG PR company: Reframing MS with Jamie-Lynn Sigler and Novartis

Edelman: Casey Andrews

Friends of the High Line: High Line 15th Birthday Campaign: One Path, Infinite Dreams

HUNTER: Tequila Don Julio Toasts to the Stars at the Oscars

JBL Harman: JBLiens Ear-n-vasion

Nissan: 2025 Nissan Kicks Reveal

Samsung: S24 in Space

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Marketing Campaign

FCB Health New York, an IPG Health Company: My Time, My Way

HII Mission Technologies: Mission Ready Means — Delivering the Advantage

JBL Harman Industries: JBL Fest — Authentics Brand Launch

Legend: Delsyn Brings Comfort Home

Sacramento Municipal Utility District: Contact SMUD First

Sony Electronics: For the Music Campaign

Media Event

Behr Paint: Behr’s 2024 Color of the Year

Best Buy Canada: Best Buy Game Day Viewing Party

City of Hope Orange County: The Younger Face of Cancer

French | West | Vaughan: FWV Energizes Largest Indian Company Investment in U.S. EV Market

INFINITI USA: INFINITI Reveals All-new 2025 INFINITI QX80

National Geographic: Queens Ball

Spelman College and Jackson Spalding: Spelman #100for100

Media Pitch 

Children’s Hospital Colorado: Children’s Hospital Colorado’s Call to the Community Saves Patients’ Lives

Doe-Anderson: Maker’s Mark Women’s History Month Label Promotion

Northwestern Mutual: Loud Budgeting

TVP Communications: Fast Track Advantage: Turning FAFSA Delays Into Enrollment Gains

Media Relations Campaign 

Antenna Group: From “Yuck” to “Yum”: The Epic OneWater Brew Campaign

Children’s Health: Children’s Health Tackles Youth Mental Health Crisis

Diffusion PR: Cooking Up a New Household Name — Diffusion x Dreo

Goody PR: American Paper Optics/EclipseGlasses.com Public Relations Campaign

LaunchSquad: Changing San Francisco’s ‘Doom Loop’ Narrative

Legend: Delsyn Brings Comfort Home

PAN: HireClix

SEGA of America: SEGA’s Sonic Superstars Reimagines Classic 2D Sonic the Hedgehog in an All-New Adventure

Siemens: Elevating Siemens’ Technology Story

Signify: Philips Hue: Illuminating the Future of Smart Living in 2023

Spelman College and Jackson Spalding: Spelman #100for100

Susan Davis International: ABMC Centennial Commemoration Campaign

Swinerton/Timberlab: Timberlab’s Expansion in Cross-Laminated Timber Manufacturing

Media Strategy

5WPR: 5WPR x The Lumistella Company

Dreamday: Dieux Agency Engagement Campaign

FleishmanHillard: A Paid Media Content Engine

TVP Communications: Shining Brightly and Eclipsing the Competition in Media Coverage

Multicultural Campaign 

Johnson and Johnson: Save Legs. Change Lives.

McDonald’s USA x BODEN Agency: Tapping Hispanic/Latino Anime Culture Through WcDonald’s

PepsiCo Multicultural: PepsiCo Donates $250,000 to Historically Black Colleges and Universities to Help Tackle Food Insecurity

Newsjacking

Felix Cat Insurance: Cat of the Year

Jewish National Fund-USA: Israel Resilience Campaign

The Bliss Group: The Bliss Group for RapidRatings

The Lake House on Canandaigua: A Solar Eclipse Spectacle for The Lake House on Canandaigua

TVP Communications: Fast Track Advantage: Turning FAFSA Delays into Enrollment Gains

Nonprofit Campaign 

Campbell’s Digital Workplace Team: Campbell’s/Salvation Army Camden Kroc Center Adult Fun Fiesta

ECMC Group: Empowering Teens to Question The Quo in Choosing Their Future Education Path

Jackson Spalding: One Spokespeach, 7 Languages: Helping 2.8 million Georgians Stay Informed and Stay Covered

Jewish National Fund-USA: Israel Resilience Campaign

Landis Communications for Save the Redwoods League and Giant Sequoias Lands Coalition: Doctor’s Check-up for General Sherman Tree

Outward Bound: The Big Rappel

The V Foundation for Cancer Research: Don’t Give Up…Don’t Ever Give Up!: The 30th Anniversary of the V Foundation for Cancer Research

Original Research 

Ares Management Corporation: Philanthropy, Purpose and Professional Development: Why Workplace Volunteer Programs Matter

GLAAD: Where We Are on TV

Jackson: Security in Retirement Series

New York Life Insurance Company: Wealth Watch Research

PR on a Shoestring Budget 

American Dental Association: Advancing Public Health Through Clinical Practice Guideline Campaign on Acute Dental Pain Management

Campbell’s Digital Workplace Team: Campbell’s/Salvation Army Camden Kroc Center Adult Fun Fiesta

Pratt Institute: Transit Art Tour

Product Launch 

Baldwin and Obenauf: CenTrak and BNO’s Seamless Dual Product Launch Strategy

Diffusion PR: Capturing New Frontiers and Audiences — Diffusion and GoPro

Evorus Group: Daytona Supply Co Style Products Launch

Hilton: Hot Off the Iron: Hampton Showcases Breakfast Innovations with Paris Hilton in ‘The Year of the Waffle’

Hoffman York: Wahl Pro Series High Visibility Trimmer Launch

HUNTER: Tequila Don Julio Toasts to the Stars at the Oscars

JBL Harman Industries: JBL Fest — Authentics Brand Launch

Nissan: 2025 Nissan Kicks Reveal

Penske Truck Leasing: Catalyst AI

Perrigo x HAVAS Red: The Smart, Sexy and Seriously History-Making Launch of Opill

Planit: Current Backyard Launches the Current Model G at CES 2024

Public Affairs Campaign

American Medical Association: Mifepristone Work

Defense Intelligence Agency: DIA UAV Campaign

Lodestone: InvestHER

LSG: Made Possible by Your Children’s Hospital

RLF Communications: NC Medicaid Expansion

Arkansas Children’s: Arkansas Children’s

Partnership for a Drug-Free New Jersey: Eat. Hug. Love. Campaign

Utah Department of Commerce: Knights of Scamalot

Publicity Stunt

Dr. Squatch: Dr. Squatch’s Ball Care Campaign

INFINITI USA: INFINITI Reveals All-new 2025 INFINITI QX80

Legend: Mucus Disappearus with Mucinex and Penn & Teller

Outward Bound: The Big Rappel

Tequila Don Julio/DIAGEO: Projecting Tequila Don Julio to New Heights

Re-branding or Re-positioning Campaign 

7-Eleven and Edible: 7-Eleven Brings Slurpee to a New Generation

American Association for Debt Resolution: American Fair Credit Council Relaunch as the American Association for Debt Resolution

Bospar: Paul Smith’s College: Sustainability and Adventure in the Adirondacks

Endo: New Brand Identity for the New Endo

LaunchSquad: Changing San Francisco’s ‘Doom Loop’ Narrative

Red Robin Gourmet Burgers: Red Robin’s Better Burgers

Social Justice/Advocacy Campaign

Better Together: Better Together Insight Report: Navigating Biases in Generative AI

Community Health Resources: Real Life, Real Hope Moments

Social Media Campaign

Converse: Find Your Beat

KWT Global: How Illumina Created #GenomicsTok

Medela: Answering Breastfeeding FAQs

Merz Aesthetics: Community Building and Engagement

Nissan Motor Co.: Nissan — Japan Mobility Show

PAN: Nuance Communications Instagram Campaign

Warner Bros. x IZEA: Hey Barbie: Welcome to the Dreamhouse

Social Responsibility

DraftKings: DraftKings 2023 Tree Planting

Heatcraft Refrigeration Products: Cool to be Kind

Las Torres Patagonia: Calling All Travelers: Las Torres Patagonia Announces “10 Volunteers for 10 Days”

Open Plaza: Autism Friendly Space

SpartanNash: Helping Hands Day

SpartanNash: Water Donation

WorldMark by Wyndham: Planting Seeds

Storytelling Initiatives

Behr Paint: Behr’s 2024 Color of the Year

Cutline Communications: eharmony’s Dating Diaries

Identity: Look No Further Than Sterling Heights, Michigan

Las Torres Patagonia: Calling All Travelers: Las Torres Patagonia Announces “10 Volunteers for 10 Days”

PepsiCo’s Global Foods Group: PepsiCo’s Quaker Brand Celebrates Unsung Heroes in First Global Campaign Initiative

Travere Therapeutics: RKD & Me

Thought Leadership Communications

ASIS International: 2024 ASIS International Blog

Help at Home: Advancing Home Care for the Better

Peppercomm for Wilmington Trust: Peppercomm for Wilmington Trust

PwC: The Trust Survey: Bringing the Business Case for Trust to Life

RSM US LLP and FleishmanHillard: Thought Leadership Campaign: RSM x FH

TRIMEDX: Becoming an Industry Authority by Pivoting Thought Leadership Strategy and Execution

Use of Data and Measurement

5WPR: 5WPR x Adzuna AI Jobs

Bospar: SignalFire: From Seed Stage to Front Page

FINN Partners: Allianz Partners’ Vacation Confidence Index Earns Media Dividends

Orlando Health with MediaSource: The Test & Learn Approach: Quantifying the Business Impact of Earned Media in Healthcare

NeuroStar: Breaking Barriers with NeuroStar Depression Barometer

Use of Generative AI

Better Together: Better Together Insight Report: Navigating Biases in Generative AI

Providence: Providence Communication Team

Video Communications

AbbVie Oncology: Blood Cancer, Explained Episode 3: A Global Mission to Improve Lymphoma Care

Pendleton Whisky: Empowering Veterans, One Sip at a Time: Pendleton Whisky Teams Up with Bob Woodruff Foundation

PwC: Trust in Action

South County Tourism Council: This Is South County, Rhode Island

Virginia Hospital & Healthcare Association: Help Us Help You

Visit Lauderdale: Hidden in Plain Sight

Video: Single Video

Arca Continental Coca-Cola Southwest Beverages: Big Red Truck: A Musical-Inspired Ad for A Texas Bottler

CMP: Signs From the Ocean Documentary

Middlesex Water Company: Welcome to Middlesex Water Company

Mouser Electronics: Forbidden Places

Opera Norway AS: Tabfulness Guru

Skillable + Gantry: Meet Skillable

UC Davis Health: Care Team’s React Video

Visual Storytelling Initiatives

Fight or Flight for Frontify: Spot the Brand

Kyowa Kirin: Ripple Effect of Parkinson’s Disease

Northwell Health with MediaSource: Integrated Visual Storytelling Campaign Captures First-Ever Medical Breakthrough

PwC: “I am PwC”

CAMPAIGNS BY INDUSTRY

Arts, Entertainment and Media Campaign

829 Studios: NUTCRACKER! Magical Christmas Ballet 2023 Tour

Converse: Find Your Beat

DC Commission on the Arts and Humanities: Legacy: Civil Rights At 60

Houston First Corporation: Theater Week 2023

Lambert by LLYC: SXSW “You Can In Michigan” Event Activation

Media Minefield: Modern Artifact Campaign

MikeWorldWide: The Kentucky Derby

National Geographic: A Real Bug’s Life

National Geographic: Genius: MLK/X

National Geographic: Queens

National Geographic: Secrets of the Octopus

Noisy Trumpet Communications: ATG Entertainment: “Frozen” San Antonio

Warner Bros. x IZEA: Hey Barbie: Welcome to the Dreamhouse

Consumer Packaged Goods Campaign

PETERMAYER: Zatarain’s Smoked Sausage Mardi Gras Campaign

TUMS/Haleon: TUMS Fuses Food, Fashion and Heartburn Relief Through Limited Edition TUMS Bag

Education Campaign

Bospar: Paul Smith’s College: Sustainability and Adventure in the Adirondacks

Sallie Mae: National Scholarship Month

Samsung Electronics America: Samsung Solve for Tomorrow National STEM Competition

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Celebration

TVP Communications: Shining Brightly and Eclipsing the Competition in Media Coverage with Indiana University

Food and Beverage Campaign

BML: A Total Eclipse of the Marg: BML Helps Applebee’s New Margarita Shine During Historic Eclipse

Ignite Social Media: PEEPS Easter

Jack in the Box and Small Girls PR: Jack in the Box and Small Girls PR

Krispy Krunchy Foods: Food and Beverage Campaign

Life Cereal and FleishmanHillard: Life Cereal #ifykyk

M&C Saatchi Sport & Entertainment North America: Busch Light Pit Stop Wedding

Red Robin Gourmet Burgers: The Juicier Collection

siggi’s: siggi’s digital detox

Tequila Don Julio/DIAGEO: Projecting Tequila Don Julio to New Heights

The Brand Guild: Sweetgreen x Steak

Hospitality and Tourism Campaign

Disney Cruise Line: Unlocking the Disney Treasure

Hilton Toronto: Relaunch of Hilton Toronto and the Grand Opening of Frenchy

Hilton: Hilton’s Global 2024 Trends Report: Spotlighting Generational Insights for a Fresh Look at Travel Trends

KWT Global: Bringing Four Seasons Brand Campaign to Life with Love and Kindness

MikeWorldWide: The Kentucky Derby

Pace: Serving Careers

Visit Lauderdale: Welcome Everyone Under the Sun

Manufacturing Campaign

imre: STIHL Weather Program

Lambert by LLYC: Integrated Communications Plan Advancing Global Manufacturing

Professional Services Campaign

Havas Formula: Sterling Thought Leadership

PwC: SEC Climate Rules: Turning a News Moment into a Business Opportunity

UL Solutions: IPO and First Earnings Report 2024

Retail Campaign

7-Eleven and Edible: 7-Eleven Brings Slurpee to a New Generation

Diffusion PR: Cooking Up a New Household Name — Diffusion x Dreo

Sports Campaign

BML: Bases Loaded: A Grand Slam Media Relations Campaign for the Sultan of Swat!

Johnnie Walker: Johnnie Walker “Watch Women’s Sports” Campaign

LA Clippers: Unveil New Uniforms, Logo and Brand Look

M&C Saatchi Sport & Entertainment North America: Busch Light Pit Stop Wedding

PepsiCo: No Lay’s, No Game

Technology and Information Services Campaign

Bospar: SignalFire: From Seed Stage to Front Page

Diffusion PR: Conquering Misconceptions in AI-Guided Mental Health Services — Diffusion x Wysa

PepsiCo: Doritos Silent

Touchdown PR: Exabeam Threat Detection, Investigation and Response Report 2023

Various

Chick-fil-A: Chick-fil-A Shared Table Program

Driftwood Capital: Driftwood Capital Media Campaign

Felix Cat Insurance: Cat of the Year

Four Hands: Launch of Amber Lewis x Four Hands

Padilla: Agoro Carbon Alliance: Reducing Ag’s Carbon Footprint — 1 Million Acres at a Time

Wrangler: French/West/Vaughan and AMP3 Public Relations PR Campaign for Wrangler x Barbie Collaboration

HEALTHCARE PR AND MARKETING

Marketing Campaign of Year

Aspire Indiana Health: MACY (Mobile Access Care for You)

FCB Health New York, an IPG Health Company: My Time, My Way

Jackson Spalding: One Spokespeach, 7 Languages: Helping 2.8 Million Georgians Stay Informed and Stay Covered

Mediktor: Albany Med AI-powered Lead Generation Campaign

PR Campaign of Year

Advocate Health: Nurses Week

Astellas Pharma and Ruder Finn: Raising Awareness About GA with Eric & Jamey Stonestreet

Current Global, an IPG PR company: Reframing MS with Jamie-Lynn Sigler and Novartis

Jackson Spalding: One Spokespeach, 7 Languages: Helping 2.8 Million Georgians Stay Informed and Stay Covered

LSG: Made Possible by Your Children’s Hospital

Social Media Campaign of Year

Merz Aesthetics: Community Building and Engagement

Smarty Social Media and Treace Medical Concepts: Treace Medical Concepts Celebrates Inaugural National Bunion Day

The Bliss Group: The Bliss Group for CareOne

PEOPLE AND TEAMS

Agency of the Year

Berk Communications

Bospar

CCOMGROUP

Coyne PR

DEY. Ideas + Influence

Evins Communications

EvolveMKD

French/West/Vaughan

Identity

IFP Communications

Mindset Consulting

The Bliss Group

The Hoffman Agency

Executive of the Year

Rick French, French/West/Vaughan

Phil Nardone, PAN

Trey Sarten, Anywhere Real Estate

Cortney Stapleton, The Bliss Group

Marketing Professional of the Year

Allie Bostwick, PATRÓN Tequila

Ibby Hussain, Vested

Jarno Oostingh, Nebo

Media Relations Professional of the Year

Tommaso Di Giovanni, Philip Morris International

Christopher Hippolyte, Syneos Health

Christopher Licata, PwC

PR Professional of the Year

Allie Bostwick, PATRÓN Tequila

Tommaso Di Giovanni, Philip Morris International

Adeena Fried, EvolveMKD

Marissa Padilla, Global Strategy Group

Kyna Willis, American College of Rheumatology

PR Team of the Year

National Geographic, National Geographic PR Team

Providence: Providence National Communication Team

Sotheby’s International Realty: Team of the Year

Supernal & Edelman: Supernal Air Taxi Takes Flight at CES 2024

Wasabi Technologies: Wasabi Technologies In-House PR Team

Social Media Professional of the Year

Nancy Anderson: HAVAS Red

Haley Norton: Nebo

Young Professionals of the Year

Amanda Akin, EvolveMKD

Erin Berst, CURA Strategies

Olivia Clarke, Nebo

Caroline Cox, Wasabi Technologies

Victoria Hill, Health+Commerce

Jessica Mara, Dow Jones

Sarah Mann, The Levinson Group

Tess Pawlisch, Needle PR

PODCASTS, PUBLICATIONS AND MORE

Annual Report

Arkansas Children’s: Arkansas Children’s

Aspire Indiana Health: Aspire Indiana Health 2023 Annual Report

Global Strategy Group: The Las Vegas Raider’s Impact Report

MD Anderson Cancer Center: A Leading Light: MD Anderson’s FY23 Annual Report

Providence: Annual Report to Our Communities

Tier One Partners for Ally Financial: Fundamentally: The 2022 Ally CSR Report

Blog

Amplify Credit Union: Amplify Credit Union Blog

Blue Cross and Blue Shield of North Carolina and APCO: Changemakers

Digital Publication

General Building Contractors Association: Construction Today

Marquette University: From Print to Digital, an Omni-Channel Approach to Six Magazines

PwC: Reimagining PwC Inside: A Modern and Personalized Internal Newsletter

Warner Music Group: Top Stories

Podcast

AAA Mountain West Group: The Via Podcast

AARP California: In Clear Terms with AARP California

American College of Rheumatology: ACR on Air Podcast

Big Valley Marketing: Pressing Matters Podcast

Pfizer: Science Will Win Season 3

PwC: PwC Pulse Podcast: A Business Podcast for Executives

Print Publication 

Hofstra University: Hofstra Magazine Spring 2024

Muscular Dystrophy Association: Quest Media Print

SpartanNash: People First Digest

St. Thomas University: Contact Magazine 2024

Special Reports

Bristol Myers Squibb: ESG 2023

Consolidated Asset Management Services: Annual ESG Report

ServiceNow: DEI 2023

Website

Endo: Endo.com: New Website for the New Endo

Host Hotels & Resorts: Reimagining the New Corporate Website

LMI Consulting: SMART Scholarship-for-Service Program

Nissan Motor Co.: Nissan Corporate Website & Newsroom

PwC: HQ: Creating a Personalized and Connected Experience for Our People

UC Davis Health: Health Library

PR EVENTS (LIVE OR VIRTUAL)

Community Event

Acadia: The Rett Family Council

Campbell’s Digital Workplace Team: Campbell’s/Salvation Army Camden Kroc Center Adult Fun Fiesta

City of Hope Orange County: A Beam of Hope: Hospital Topping Off Ceremony

PepsiCo Multicultural: Pepsi Hosts Community Day Event with Surprise Appearance by Mary J. Blige

Employee Event

Amgen: Because It Matters: Amgen Mission Week 2023

Eaton: Eaton’s LiveWire Experience

Johnson & Johnson and Porter Novelli: Global Learning Day

PwC: Leaders in Action

SpartanNash: Summit and Circle of Excellence

Experiential Campaign 

Autumn Communications: Amazon Customer Trust Event

CCOMGROUP: Neutrogena’s SPF & Padel Event: Driving Awareness Towards the New Sports Body SPF During Melanoma Awareness Month

Clemson University: It’s a Clemson World — Artisphere 2024

National Geographic: Queens New York Fashion Week – National Geographic

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Celebration

Influencer Event

Bader Rutter: McCain Foods EPIC Throwdown

Barcel – Takis: Takis Hexas Launch

CeraVe: CeraVe Schools Influencers From Around the World to Clear Up Acne Confusion

National Geographic: Queens Safari

Responsibility.org: 2024 Responsibility.org Parenting Influencer Summit

Television Bureau of Advertising: TVB’s Countdown to Election Day Event 2024

Pop-Up Event or Experience

Autumn Communications: Amazon Customer Trust Event

Hoffman York: Wahl Manscaper Pop-Up Events

KFC: KFC Saucy Nuggets Dispensary

Morinaga America: HI-CHEW Bite-Size Candy Shop Tour

Orangetheory Fitness: Orangetheory’s “WTF is OTF?! Comedy Event” Blended Humor and Fitness to Ease Gym-timidation

Tequila Don Julio/DIAGEO: Projecting Tequila Don Julio to New Heights

Press Event or Media Tour

Antenna Group: Launching Berkeley Space Center at NASA Research Park

Discover The Palm Beaches: Flair for Fashion

LA Clippers: 2023-24 Media Day

San Diego Clippers: LA Clippers G League Team Relocates and Rebrands

The post PR Daily Awards and Top Agencies finalists and honorees announced: See the full list appeared first on PR Daily.

Good data can tell a great story. It can help internal communicators identify problems, spot opportunities and shape strategies that boost their ability to deliver the right message to the right person at the right time.

Presenting these insights to the leadership team in a persuasive way that leads to action, however, is another story. It’s tempting, for example, to assume more statistics make for a stronger argument. Or that the metrics that matter most to you and your team also matter to management. This isn’t always the case.

When presenting data-backed insights to company executives, it’s important to approach them as a distinct audience with their own specific set of challenges. This means adopting their language to speak to them in a way that resonates, much like how a gifted comedian or marketer wouldn’t address a group of retirees the same way they would a gymnasium packed with high schoolers.

It’s crucial to also map out how the data you’re highlighting connects to the business outcomes executives care about. Executives are big-picture thinkers — after all, they’re managing the entirety of the business — so it’s incumbent on communicators to go beyond the day-to-day and build a strategy that aligns closely with the overarching goals of the business to get executives to sit up and pay attention truly.

Consider email engagement rates, for instance. While this measure alone holds value for internal communicators, it might not mean much for a leadership team tasked with driving company growth. If you can document how robust communication across the company leads to widespread adoption of a new software tool, which then results in more productivity and sales, that should get their attention.

Likewise, if management is trying to reduce costs, connecting the dots between a transparent internal communications strategy, employee satisfaction and a boost in staff retention — which saves the organization money on hiring and training new workers — will do wonders.

Whatever metrics you plan to show leadership, make sure to explain how they impact the company’s overall health. If you don’t know what to include, continually ask yourself, “So what?” We have readership data — so what? What does readership mean to our leadership team?

With this advice in mind, remember that more isn’t necessarily more when it comes to data. Don’t feel obliged to include every finding. A slideshow packed with statistic after statistic can become tedious and confusing. Members of the leadership team will lose interest fast if they sense the presentation lacks focus.

Therefore, it’s wise to stick to the basic three-part storytelling structure of setting, conflict and resolution.

Explain the context first, making sure everyone is on the same page. Include benchmarking in your report to show where your company stands on various metrics compared to other firms in the same industry. Next, illustrate the problem. Demonstrate how the issue is harming the business. Finally, offer a solution. Provide a concrete way forward based on data analytics that goes above and beyond someone’s opinion.

Ultimately, keep your message simple, brief and decisive. Don’t make it akin to a joke without a punchline.

Similar principles apply when building an executive dashboard for leaders to monitor your progress. Not everyone needs to see everything. Be discerning about what metrics you decide to include and what you leave out. Make it concise. The goal is to leave a user feeling informed, not overwhelmed.

As for the presentation itself, don’t limit what you want to say to just empirical evidence. Break up the numbers with arresting quotes from famous authors or thought leaders in your field. Use data visualization tools like Infogram or Microsoft’s Power BI to create colorful charts. Include personal anecdotes to underscore the human side of the equation. Embed humorous social media posts to keep everyone in the room, or on the Zoom call, entertained.

The bottom line: No one will listen to what you have to say unless you can first grab their attention and maintain it.

Internal communicators who can both extract insights from raw figures and convey that wisdom to leadership in a compelling manner are bound to get ahead in a world that’s becoming increasingly reliant on hard numbers to inform decision-making. However, those who can only do the former without the latter are likely to feel frustrated with possessing knowledge that no one seems interested in knowing.

The post How to present data-backed insights to leadership appeared first on PR Daily.

PR Daily’s Top Women in Marketing celebrates the groundbreaking achievements of women who have set new standards in the marketing world through innovative, high-impact work across advertising and marketing. We are excited to introduce the Class of 2024 honorees.

These women have crafted creative and influential campaigns, spearheaded high-performance strategies for brands, agencies and organizations, and opened doors for other women and underrepresented groups to follow in their footsteps. The Class of 2024 Top Women in Marketing used their expertise, networks and influence to tackle pressing industry challenges, engage new audiences and amplify the voices that often go unheard.

From leading communications at top agencies to excelling in analytics, these women have consistently created new opportunities and driven impact across various sectors using advanced strategies and tools. As leaders, mentors and advocates, they are the driving force behind meaningful progress in marketing. We proudly celebrate their remarkable work and accomplishments.

Read on for the full list of 2024 inductees, and click here to learn how you can join us for a special awards ceremony on Oct. 30, 2024.

Click these links to jump to each section.

Agency Leaders • Brand Marketers • Content Marketers • Data/Analytics Leaders • Lead Generation Marketers • Product Marketers • Social Media Marketers • Team Leaders • Tech/Digital Marketers • Marketers to Watch (Age 30 and Under)

Agency Leaders

Geri Berdak, CEO, The Dairy Alliance

Kathy Bloomgarden, CEO, Ruder Finn

Brittany Brocious, SVP Marketing and Brand Engagement, BCD Meetings & Events

Nancy Caplan, Senior Vice President, Energy Marketing Practice Leader, ICF

Beth Cleveland, Global President, Praytell

Dara Cothran, EVP, Global Strategy + Insights, KWT Global

Andrea Coville, CEO, Brodeur Partners

Sophie Dick, Principal, Said Differently

Amanda Farley, Chief Marketing Officer, AIMCLEAR

Meghan Kelleher, CEO & Founder, Corner Market Communications

Lauren Kleinman, Co-founder, The Quality Edit

Rebecca Núñez, Founder & CEO, The MRN Agency

Beth Nunnington, Vice President, Organic Growth, Journey Further

Elizabeth Paffenbarger, Senior Vice President, Strategy, Klick Health

Kristen Potter, Digital Marketing Director, John Guilfoil Public Relations

Samantha Turtle, Chief Entertainment and Media Officer, HUNTER

Brisa Vicente, Co-CEO, SOKO

Brand Marketers

Victoria Alcachupas, Chief Marketing Officer, Athena

Paloma Azulay, Vice President, Brand Marketing, Hulu

Gina Butchin, Senior Director, Marketing & Communications, Nautilus Insurance Group

Carley Caldas, VP, Brand Marketing & Media, eos Products

Melissa Fry, Senior Director of Marketing, HOA Brands/Hooters of America

Alyson Griffin, Head of Marketing, State Farm

Janelle Hallberg, Brand Communications Director, Eton AB

Mara Hedgecoth, Chief Communications and Marketing Officer, APCO

Sue Hermann, Chief Marketing Officer, BOK Financial

Lauren Iossa,  EVP, Chief Marketing Officer, ASCAP (American Society of Composers, Authors & Publishers)

Amanda Klecker, SVP Marketing & Franchise, pocket.watch

Angie Madigan, VP of Marketing, Mars Food & Nutrition North America

Kerry McGovern, Chief Brand Officer, Power Home Remodeling

Lorraine McGrath, Associate Vice President, Marketing & Communications, Signature Healthcare

Kristin Melaugh, Director, Consumer and Digital Marketing, Apellis

Aislinn Murray Maier, Brand Director, The Botanist – Americas, Rémy Cointreau USA

Paige Parness, Brand Director for Mount Gay Rum within the Rémy Cointreau USA Group, Rémy Cointreau USA

Kelsey Ping, Director, Marketing & Strategic Initiatives, Riddell Sports

Teresa Poggenpohl, Senior Vice President and Chief Marketing Officer, Unisys

Deborah Reyes, Executive Director, Global Marketing, AM General

Marisa Rodgers, Director of Marketing, Visit Macon

Betty Schick, Senior Vice President, Chief Marketing Officer, AAA Life Insurance Company

Stephanie Sherman, Chief Marketing Officer, DraftKings

Heather Stickler, Chief Marketing Officer, Tidal Basin Group

Tracy Ward, MD, Global Head of Marketing, Prologis

Erin Wendell, Chief Marketing & Communications Officer, ivWatch

Content Marketers

Antonia Caamano, Senior Vice President, Ruder Finn

Maris Dauer, AVP, Marketing Administration and Community Relations, UPMC Health Plan

Megan Gilbert, Vice President, Fortune Brand Studio, Fortune Media

Jennifer Jackson, Marketing Content Manager, Trellix

Hailey Klotz, Director of Content, Ski Utah

Laura Lovas, VP, Strategic Partnerships & Events, ABC Entertainment

Amanda Lucey, CEO, The Partnership

Shawnte Parker, Vice President, Marketing, Onyx Collective, The Walt Disney Company

Marissa Runyon, Head of Creative Content & Production, SHEIN

Data/Analytics Leaders

Allison Brady, Vice President, HarrisX

Rosana Marquina, Data & Insights Director, The MRN Agency

Therese Meaney, Vice President, Commercial Operations, Endo

Lead Generation Marketers

Jane Ballweg, Demand Gen CoE Leader, Deloitte

Allana Helland, Senior Director, Marketing, GAF Energy

Karina Jennings, VP Marketing, Providence

Lindsay Listanski, National Vice President of Field Marketing, Coldwell Banker Realty

Chelsea Rokusek, Director of Marketing, Renewal By Andersen

Clemence Sop, Head of Marketing Innovation, Intersystems

Product Marketers

Hiliary Johnson, Senior Director, Global Marketing, embecta

Carrie Hannigan Kaiser, GM Marketing, Intel

Ilana Lanciotti, Director, Consumer Marketing, Oncology, Genmab

Rani Lofstrom, Director of Product Marketing, Security AI, Microsoft

Laurie Robb, Director, Product Marketing, Trellix

Kristin Waldie, Senior Director, Launch Leader, Endo

Social Media Marketers

Julie Archer, Senior Social Media Manager, EarnIn

Sarah Balch, Associate Director, Digital Strategy and Content, embecta

Wilsar Johnson, Vice President, Social Media and Branding, SKDK

Maggy Urso, Marketing Manager – Social Media, BERNINA of America

Jamie Whalen, Director, Social Media, Ivanti

Team Leaders

Amy Basta, Senior Vice President, Marketing & Community, SECU MD

Maria Becker, Head of Strategy, Americas, Stein IAS

Shannon Conklin, Vice President, Marketing, Kipu Health

Alice Crowder, Chief Marketing Officer, Krispy Krunchy Foods

Patti Gomez Baker, Director of Marketing, The Fortegra Group

Pamela Greenwalt, Chief Communications & Marketing Officer, SAG-AFTRA

Katie Keil, Chief Marketing Officer, MyFitnessPal

Melissa Kinsella, Director, Marketing, Communications & Administration, Consolidated Asset Management Services (CAMS)

Dawn Lauer, Chief Communications Officer, Everest Group

Alexandra Lopez-Soler, EVP, Chief Marketing Officer, Evertec

Jessica Marshall, Chief Marketing Officer, CRC Group

Kristi Melani, Chief Marketing Officer & GTM Strategy, Telesign

Morgan Roth, Chief Marketing Officer, Muscular Dystrophy Association

Deepa Sankar, VP, Portfolio Marketing, Trellix

Lauren Skeen, Vice President of Marketing and Communications, Bernhard

Dayna Sracic, Executive Director of Consumer Marketing, Endo

Sarah Townes, Chief Marketing and Innovation Officer, Experience Columbus and the Greater Columbus Sports Commission

Zari Venhaus, Vice President, Corporate Marketing Communications, Eaton

Mickey Wilson, Chief Marketing Officer, Freeman

Tech/Digital Marketers

Jenny Grimm, Associate Director, Marketing, Genmab

Jessy Klein Fofana, Founder & CEO, LaRue

Shweta Ponnappa, Chief Marketing and Digital Experience Officer, Providence

Esther-Mireya Tejeda, Chief Marketing Officer, Anywhere Real Estate Inc.

Stephanie Wallace, Senior Vice President of Marketing, Nebo

Emily Xu, SVP eCommerce and Marketing, Republic National Distributing Company (RNDC)

Marketers to Watch (Age 30 and Under)

Rachel Feder, Vice President, Social Media and Branding, SKDK

Lee Joselowitz, Co-Founder, The Quality Edit

Kelly Nash, Brand Manager, The Botanist – Americas, Rémy Cointreau USA

Hailey Ngoc Bui, Marketing & Communications Specialist, Consolidated Asset Management Services (CAMS)

Nicole Palmer, Strategist, Nebo

 Allison (Scott) Rummage, Digital and Marketing Manager, GM Financial

 Allison Weinstock, Creative Director, DCG

The post PR Daily announces the Top Women in Marketing Class of 2024 honorees appeared first on PR Daily.

Internal communicators hoping to remain competitive in today’s data-driven world must replace guesswork with statistics. Alongside gut instinct, they need concrete information to both establish and maintain a robust internal communications strategy.

This is why possessing a solid grasp of data analytics has become so crucial for the profession. In addition to improved messaging, which boosts employee engagement, knowing how to interpret facts and figures can enhance credibility, identify weaknesses and contribute to more informed decision-making. Indeed, 8 in 10 business leaders now say data is critical to making decisions at their organization, according to a Salesforce survey of nearly 10,000 executives around the globe.

Internal alignment with corporate strategy is crucial to ensure that employees’ decisions are ultimately guided by the right purpose and shaped by the company’s current vision. When employees lose sight of the company’s deeper purpose and long-term goals, they can easily fall into a mundane routine without a greater vision to drive them forward to new developments and innovative procedures. As an IC professional, you’re well-positioned to communicate the ROI of internal comms to leadership. Ask leaders which business outcomes are most valuable to them and map your communications results to those. Your work has a measurable impact on engagement, culture and turnover.

Before internal communicators can even think about using data analytics to their advantage, however, they must have a system in place to collect data in a consistent manner. Without it, there’s nothing to examine or compare. As the saying goes, you can’t manage what you can’t measure.

Services such as PoliteMail — a platform more than 20% of S&P 100 companies rely on for assessing their internal communications — keep tabs on multiple metrics, from email open rates to how much time employees spend reading a message.

Other means of gathering information include tracking pageviews with services such as Google Analytics or surveying employees to keep a pulse on workforce morale. In some cases, observing what people are saying about your company across social media platforms with listening tools can also be beneficial.

Once a method for capturing statistics is in place, internal communicators can get to work. They can test subject lines to see which wording is most effective. More importantly, they can examine the content of messages and figure out ways to attract more eyeballs. This can mean testing out various aesthetics, call-to-action placements and images. They can monitor new initiatives to see if, and when, tweaks are necessary.

Benchmarking is another benefit of data analytics. The ability to compare your organization’s performance — whether between departments, against competitors or with firms in other sectors — is a great way to identify strengths and weaknesses of your business.

Your company’s email click-through rate, for example, might be increasing from quarter to quarter, but it’s difficult to know if it’s above or below industry standards without a reliable reference point. Understanding where you stand can help determine which aspects of your overall strategy may require a fresh approach. PoliteMail’s free annual benchmark report provides data analysis from 10 industry sectors across seven distribution group sizes is a great data set to begin with.

As more business leaders learn to harness the power of data, there’s less patience for staff members who can’t quantify the value they bring to the company. This is another way data analytics can serve internal communicators; rather than hoping your manager just takes your word for it, hard figures can do the talking for you.

Metrics showing, for instance, that more employees are reading corporate messages and doing what’s being asked of them are impossible to deny or explain away as someone’s biased opinion. Statistics detailing how your efforts are an asset to the company can enhance credibility, defend against budget cuts and advance your position within the organization.

Not everyone, of course, is comfortable with the thought of crunching numbers to unlock insights. Spreadsheets containing column after column of statistics can be intimidating, especially if you’ve spent your career in a creative field that doesn’t tend to involve math.

This is why 73% of companies plan to either continue or increase their investment in data training and development for their employees, according to figures from Salesforce. This is also why artificial intelligence platforms such as ChatGPT and Gemini, which can scan raw datasets for patterns or anomalies in seconds, are so attractive to white-collar workers everywhere.

But getting started doesn’t have to be a daunting endeavor. For internal communicators looking to better understand how data analytics can assist them in their jobs, PoliteMail’s Employee Communication Academy now offers a course dedicated to the topic. The thorough yet accessible program provides instruction on everything from sourcing data to selecting the right KPIs (key performance indicators) to building a persuasive presentation for senior leadership. Registration is free.

No longer a secret tool for digital startups on the cutting edge, data analytics has become a cornerstone of modern business. The process reveals, in no uncertain terms, what’s working and what’s not, allowing companies to adjust and innovate accordingly. By embracing the basics today, internal communicators will be better equipped to deploy winning strategies that will drive their company forward tomorrow.

The post Getting a seat at the leadership table: The power of data analysis appeared first on PR Daily.

PR Daily is proud to announce the finalists for the 2024 Nonprofit Communications Awards. From exceptional client service and strategic vision to outstanding creativity and innovation through groundbreaking campaigns, these finalists are setting new standards in the industry. By delivering impactful storytelling and promoting diverse and inclusive communications, these organizations and professionals are recognized for their exemplary work and move on to the next stage of the competition.

“Congratulations to all the finalists in PR Daily’s Nonprofit Communications Awards!” said Brendan Gannon, senior marketing manager for awards programs. “Nonprofit communicators strive to make the world a better place, and we’re grateful for the excellence of their efforts.”

Read on to see the finalists across all categories who have moved on to this next step. Then, join us as we announce and celebrate the winners at PR Daily’s Nonprofit Communications Awards luncheon on Sept. 27 at the Yale Club in New York City. Teams will celebrate with other finalists and connect with influential professionals whose work built awareness and drove results for important causes.

Click these links to jump to each section.

Grand Prize

Corporate/Nonprofit Partnership of the Year • Nonprofit Communications Campaign of the Year • Nonprofit Communications Rising Star of the Year • Nonprofit Communications Team of the Year

Campaigns and Communication

Advocacy or Awareness Campaign • Branding or Rebranding Campaign • Community-Nonprofit Partnership • Content Marketing Strategy • Corporate-Nonprofit Partnership • Crisis Communications • CSR/ESG Initiatives • Diversity, Equity and Inclusion Communications • Employee Communications • Event PR and Marketing • Fundraising & Volunteer Communications • Innovation in Nonprofit Communications • Marketing Campaign • Media Relations Campaign • Multi-channel Campaign • PR Campaign • PR or Marketing on a Shoestring Budget • Public Affairs Campaign • Re-engagement Strategy • Social Media Campaign • Visual Storytelling

Communications Assets

Annual Report • Digital Content • Podcast • Publication/Report • Video • Website

Grand Prize

Corporate/Nonprofit Partnership of the Year

BELFOR Property Restoration: National First Responders Day Initiative

Connected Nation: Teens Teach Tech

Learning Undefeated: PORT-Able Learning Lab

Nonprofit Communications Campaign of the Year

Communications INC: High Seas Treaty Signing and Race for Ratification launch

Concern Worldwide US: Unite to Fight Hunger

Crohn’s & Colitis Foundation: Crohn’s & Colitis Foundation’s “It Takes Guts” Award Contest

PriceWeber: “Believe Me: Help and Hope for Sexual Assault Survivors”

Providence Regional Medical Center Everett: Work Stoppage Communication

The GRACE Foundation of NY: The World’s Largest Human Infinity Symbol

The Motorcycle Safety Foundation: MSF 50th Anniversary

United Methodist Communications: #BeUMC

Nonprofit Communications Rising Star of the Year

Maryanna Antoldi: AARP Florida

Tori Martel: Allergy & Asthma Network

Nonprofit Communications Team of the Year

AARP Foundation: AARP Foundation

CCI Health Service: CCI Health Services Marketing & Communications Team

FHI 360: FHI 360 Corporate Communications

Campaigns and Communication

Advocacy or Awareness Campaign

Arthritis Foundation: 75th Anniversary Lights

Broward County Library: Freedom to Read Campaign

Care New England: Butler Teen Mental Health Campaign

Communications INC: Deep-sea mining at the ISA

Communications INC: High Seas Treaty Signing and Race for Ratification launch

Lutheran Social Services of the National Capital Area: After the 90-Days: Afghan Allies and the New American Dream

NASA Jet Propulsion Laboratory: NASA’s Message in a Bottle

NewYork-Presbyterian: NewYork-Presbyterian & Chef Dominique Ansel Partner to Increase Blood Donations in NYC

Northeast Florida Healthy Start Coalition: Hey, Mama

Orphans Feeding Foundation: Stolen Voices

PriceWeber: “Believe Me: Help and Hope for Sexual Assault Survivors”

Storytelling for Good: Delta Sigma Theta Fights Texas SB1

The Joyce Foundation: Lunch and Learn Gun Violence Prevention Webinar Series

The Motorcycle Safety Foundation: MSF 50th Anniversary

Branding or Rebranding Campaign

Anti-Cruelty: Anti-Cruelty Rebrand

Brooklyn Org: Brooklyn Org Brand

FHI 360: FHI 360 Corporate Communications

Ideas On Purpose: Bloomberg Philanthropies’ Global Cities Impact Communications Series

Oceantic Network: Oceantic Network Rebranding Campaign

Utah Valley University: Branding & Awareness Campaign

Western Resource Advocates: A New Look for the West: WRA’s New Brand

Community-Nonprofit Partnership

Code for America: FormFest: Building Better Government One Form at a Time

Community Care Behavioral Health Organization: Our HAIR Campaign

EECU Credit Union: EECU x Fort Worth ISD “Stuff the Bus” Winter Clothing Donation Campaign

GBU Foundation: Community Grant Awards

Megaworld Foundation: “Walk Into Your Future” Scholarship Caravan

Sēd: Get Joy Saves Halloween for Dogs

Content Marketing Strategy

AHIP: Content Marketing Strategy

OSF HealthCare: Pregnancy & Birthing Content Journey

PriceWeber: “Believe Me: Help and Hope for Sexual Assault Survivors”

Reading Is Fundamental: Rally to Read 100

Corporate-Nonprofit Partnership

Alorica: Making Lives Better with Alorica

Diversity Marketing Consortium: Diversity Marketing Consortium

ESPN: ESPN’s Wish Granting

Learning Undefeated: PORT-Able Learning Lab

Milton Hershey School: 2023 Hershey Sprint Car Experience

Crisis Communications

American Medical Association: Mifepristone Work, AMA Media Relations Team

Conway Regional Health System: Insurance Payor Negotiations

PRCN Procontent: One breath — the right to home treatment under a ventilator

Providence Regional Medical Center Everett: Work Stoppage Communication

CSR/ESG Initiatives

Konica Minolta Business Solutions U.S.A.: Konica Minolta’s 2023 Corporate Social Responsibility Initiatives

TEAM LEWIS Foundation: TEAM LEWIS Foundation Supports 1,500+ Causes Globally

Diversity, Equity and Inclusion Communications

DonorsChoose: Identity-Affirming Digital Content

Melwood, Children’s National Hospital, Curley Company and Contrast & Co.: Camp Accomplish Collaboration

Employee Communications

American Medical Association: AMA Employee Communications

Children’s Health: Employee Photo Mosaic Celebrates Team and Workplace in Unique Activation

City of Hope Orange County: OC Marketing & Communication

Goodwill of North Georgia: The Hub

HIROC: HIROCafé

Providence Regional Medical Center Everett: Work Stoppage Communication

Event PR and Marketing

Great Jobs KC: Great Jobs KC x GMA3

Mighty Engine: UNCF UNITE 2023

Sēd: Get Joy Saves Halloween for Dogs

Fundraising & Volunteer Communications

AARP Foundation: AARP Foundation

Minds Matter Bay Area: Back to School Night Fundraiser

University of Central Florida: UCF Day of Giving 2023

Innovation in Nonprofit Communications

Chesapeake Regional Healthcare: The Lifesavers of Chesapeake Regional

Orlando Health with MediaSource & Mastercard: The Test & Learn Approach: Quantifying the Business Impact of Earned Media in Nonprofit Healthcare

The Marfan Foundation: Marfan Awareness Month 2024

Marketing Campaign

Call of Duty Endowment: Loot for Good

Iowa Pork Producers Association: Purchase Moore Hamann Bacon

Ohio Association of Foodbanks: Understanding Ohio’s Medicaid Changes — How Get Covered Ohio Can Help

PriceWeber: “Save My Human”

San Antonio Sports: San Antonio Sports: Activate

Starlight Children’s Foundation: Starlight’s Power of Play Campaign

United Methodist Communications: #BeUMC

Media Relations Campaign

American Diabetes Association: 83rd Scientific Sessions Media Relations

Berkeley Communications: Employer Power in Healthcare: A bold move to reshape the system

Children’s Health: Children’s Health Tackles Youth Mental Health Crisis with Targeted Earned Media Strategy

City of Hope Orange County: The Younger Face of Cancer

Daily Bread Food Bank: Who’s Hungry

Dittoe PR: Evans Scholars Foundation

Ellis Marsalis Center for Music: Branford Marsalis Returns Home to Become Artistic Director of Non-Profit Named for His Father

Environmental Defense Fund: MethaneSAT Campaign

NewYork-Presbyterian: NewYork-Presbyterian Raises Awareness of Groundbreaking Advance in the Treatment of Sickle Cell Disease Through One Patient’s Inspiring Story and Physician Expertise

Otter PR: Music Beats Cancer Nonprofit Communications Award Submission for Otter PR

PriceWeber: “Believe Me: Help and Hope for Sexual Assault Survivors”

Providence Regional Medical Center Everett: Work Stoppage Communication

Sēd: Get Joy Saves Halloween for Dogs

The Hodges Partnership: Serving Up Comfort: Mercy Chefs’ Response to Maui Wildfires

The Ohio State University Comprehensive Cancer Center — Arthur G. James Cancer Hospital and Richard J. Solove Research Institute with MediaSource: Breast Cancer Awareness Campaign Leverages Multimedia Storytelling, Driving Awareness, Donations and Mammograms

The Thomas Collective: Portraits of Hope

The University of Texas MD Anderson Cancer Center: Cancer Patient Wedding Story

Multi-channel Campaign

American Society of Radiologic Technologists: “Be Seen” Campaign

Environmental Defense Fund: MethaneSAT Campaign

Global Strategy Group: UnidosUS’s HOME Initiative: Launching a national program to expand homeownership opportunities to four million Latinos

Metrolinx: Ontario’s One Fare Program

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Northwell Health Foundation: Baby Michael/NICU video

Ohio Department of Commerce: Recovery Within Reach

PR Campaign

Berkeley Communications: Employer Power in Healthcare: A bold move to reshape the system

Evocati Public Relations: Launching MilitaryConnected.org in a Crowded “Sea of Goodwill”

Rady Children’s Hospital-San Diego: Rady Children’s Invitational

PR or Marketing on a Shoestring Budget

Soft Bones: World HPP Day

Storytelling for Good: SOME Trot for Hunger

Storytelling for Good: Thrive Prince George’s Launch

YMCA of Greater New York/BerlinRosen: Water Safety Month

Public Affairs Campaign

AARP: WV Social Security Tax Relief

PRCN Procontent: Safe Hospital is a Safe Patient

Re-engagement Strategy

High Tech High: Discover the ‘Wow’ of Project-Based Learning

The Marfan Foundation: Marfan Awareness Month 2024

Social Media Campaign

Conway Regional Health System: Barbie Breast Cancer Awareness

FOUR PAWS USA: March Napness 2024

High Tech High: Discover the ‘Wow’ of Project-Based Learning

Jhpiego: TB or Not TB?

Megaworld Foundation: Mega Summer Ventures 4 All

Providence Swedish: Wellness Wednesday

The Marfan Foundation: Marfan Awareness Month 2024

Visual Storytelling

AARP: Minnesota Paid Leave

American Society of Radiologic Technologists: “Be Seen” Campaign

Autoimmune Association: Autoimmune Expressions

Casey Family Programs: Thriving Families, Safer Children, Supportive Communities — 2023 Signature Report

Northwell Health Foundation: Baby Michael/NICU video

Northwell Health with MediaSource: Nonprofit Campaign Leverages Video For First-Ever Medical Breakthrough

Communications Assets

Annual Report

AARP Foundation: Annual Report

Casey Family Programs: Thriving Families, Safer Children, Supportive Communities — 2023 Signature Report

Centerstone: Centerstone’s FY23 Annual Report

Children’s Health: Children’s Health 2023 Beyond ABC Report and Symposium Spurs Action for Youth Mental Health Crisis

Health Center Partners of Southern California: Elevating Primary Care | 2022/23 Impact Report

Milton Hershey School: 2022-2023 Brown & Gold Annual Report

Western Resource Advocates: Western Resource Advocates’ 2022 Impact Report — Building A Better West

Digital Content

Children’s Health: Children’s Health Boosts Website Visits, Reaches Spanish Speaking Audience with Translation Initiative

Georgia College & State University: GCSU University Communications

Providence Swedish: Swedish Blog

Podcast

AHIP: The Next Big Thing in Health

Connected Nation: Connected Nation podcast

Miami University: Major Insight

Opportunity Home San Antonio: Beyond Housing Podcast

OSF HealthCare: OSF Health Accelerated Podcast

Publication/Report

Casey Family Programs: Thriving Families, Safer Children, Supportive Communities — 2023 Signature Report

Centerstone: Centerstone’s FY23 Annual Report

Connected Nation: Board of Director’s Report

Great Jobs KC: Great Jobs KC Newsletter

Northwell Health Foundation: Gratitude

SCAN Group: 2024 ESG Report

World Vision U.S.: World Vision magazine

Video

AHIP: AHIP Mission Video

ASEAN-Japan Centre: Golden Bridge Short Video Campaign

CCRC: CCRC Hacker Series

Children’s Museum Houston: Children’s Boo!seum Houston

Georgia College & State University: GCSU University Communications

Miami University: When Hippo Met Watermelon: Miami University’s Viral Moment Wins Hearts

Orphans Feeding Foundation: Stolen Voices

US Youth Soccer: US Youth Soccer National Championships

Website

Code for America: Benefits Enrollment Field Guide

Reading Is Fundamental: Website

Wellstar Foundation: Wellstar Foundation Website

YMCA of Greater Toronto: ymcagta.org

The post PR Daily announces 2024 Nonprofit Communications Awards finalists appeared first on PR Daily.

Benchmarking plays a crucial role in business, whether it involves internal assessments or comparisons with industry standards. By evaluating metrics such as sales and employee retention rates, companies can determine their strengths and weaknesses in relation to both their own past performance and that of their competitors. This analysis helps identify areas for improvement and growth opportunities within the organization.

This is why benchmarking is so important in business — both internally and externally. Whether it’s marketing and sales or some other department, one firm’s metrics may appear robust in comparison to themselves yet feeble when placed next to similar figures from competitive organizations. Companies need to know where they stand both in comparison to their past performance and their industry peers to properly identify strengths, reveal weaknesses and uncover opportunities for growth.

The ROI of sales and marketing analytics is fairly straightforward, starting by simply calculating revenue — costs. Marketing and sales teams can likely tell you how many leads they produce per month. They tend to have tools that measure performance, such as 4.5% of new opportunities coming from content posted to a particular social media channel, for example.

Can the same be said for internal communications?

Like marketing and sales, content must be created for, and delivered to, employee audience groups to educate, engage and motivate action, yet the measurements of this activity often lag, likely due to the lack of an easy-to-calculate revenue ROI. Worse, companies might attempt to force-fit existing external tools for these internal use cases, turning what was authentic internal email into externally flagged messaging on a level similar to spam — which is unfortunate at best and detrimental at worst.

A company that communicates with employees efficiently and effectively, and doesn’t overload them with irrelevant messaging, is far more likely to have higher employee productivity and lower turnover than one that doesn’t. It’s also better prepared to handle change management activities, embrace industry innovations, and deal with difficult industry challenges when they arise because the channels are open, and employees are engaged and listening. All of this, of course, helps drive financial performance.

Accurately sourced benchmark data provides valuable reference points for your company’s key performance indicators (KPIs). Collecting your own data, and comparing it to industry benchmarks, will help you identify not only the best practices and KPIs that matter for your organization but will reveal the channels, cadence and narratives that are moving you toward your organizational objectives.

Internal communicators looking for a benchmark resource should look no further than PoliteMail’s 2024 Internal Email Communications Benchmark Report, which examines more than 4 billion emails sent to over 15 million employees around the globe. The annual study arranges the findings by S&P industry sector and distribution size — from fewer than 1,000 people to 50,000 or more — so that professional communicators can compare and contrast their results with benchmark data relevant to their particular company.

At present, statistics show employees receive, on average, 14 corporate email broadcasts a month containing 30:46 minutes of content with 163 links. Email utilization spiked during the pandemic and has remained high as a majority of employees continue to work from home. As companies evaluate their communication analytics and make improvements, messages get shorter, more frequent, and have less linked content per message — which reduces information overload and leads to higher engagement rates.

The average corporate email open rate now sits at 68%. The top fifth of all firms that demonstrate email best practices, meanwhile, have an average open rate of 83%.

One of the key best practices is having clean, accurate distribution groups. Too often, corporate distribution lists contain a large number of former employee email addresses, yet neglect to include the newest employees. This creates a denominator problem whereby the exaggerated list size reduces the open rate.

Focusing on the right combination of metrics is also crucial. Communicators and the people they broadcast for tend to get fixated on the email open rate despite the fact that recipients often immediately delete or skip past email messages they open. Open rates can be deceptive for other reasons, as today, many email security tools automatically open messages and links to scan them, generating superfluous data. Updated versions of Outlook open emails multiple times to increase download performance.

For these reasons, PoliteMail’s internal email analytics go beyond counting opens and clicks, with a focus on attention, readership and engagement.

Unlike marketing and sales software, PoliteMail’s internal email measurement tool is integrated with Microsoft 365 and Outlook, which allows communicators to continue sending emails using their familiar day-to-day email platforms while measuring a variety of key metrics. Armed with this analytics data, building evidence-based communications plans and reporting key performance indicators is now possible. PoliteMail’s 2024 Benchmark Report serves as a valuable reference point for communicators to determine if their strategies are working or not.

As the saying goes, you can’t manage what you can’t measure. Creating a winning internal communications strategy requires a foundation of objective, accurate and reliable data. Otherwise, it’s all guesswork.

Download PoliteMail’s 2024 Internal Email Benchmark Report today!

The post Optimizing internal emails for engagement: The role of benchmarking appeared first on PR Daily.

“The future is already here — it’s just not evenly distributed.” 

The quote, attributed to science-fiction writer William Gibson, perfectly describes what tends to happen when technology leaps forward. Whether it’s a smartphone or the internet, what was once strange and inaccessible to many eventually becomes something everyone can’t imagine living without. Now, we’re seeing this scenario play out once again with the rise of generative artificial intelligence.

No longer a far-flung idea, GenAI is transforming how companies do business. The International Data Corporation estimates enterprises around the world will spend $151.1 billion on GenAI solutions by 2027. That’s up nearly 680% compared with investments made in 2023.

“The hype around GenAI is proliferating, and so is HR leaders’ interest in this technology. Seventy-six percent of HR leaders agree they will be lagging in organizational success if they do not adopt and implement generative AI in the next 12 to 24 months,” according to Gartner research.

Getting a solid grasp on how the tool can enhance creativity and boost productivity, therefore, is crucial. Read on to discover how HR professionals can benefit from using GenAI today.

Spark creativity

Feeling stuck and uninspired? Not sure where to start? Whether it’s writing a new job posting or crafting a work-from-home policy, GenAI can help put things in motion.

With tools such as ChatGPT and Google’s Gemini, HR professionals can do everything from rephrasing sentences to looking up industry benchmarks to producing summaries of complex topics in a language everyone can understand. If prompted, the technology can spit out an entire rough draft in seconds, too.

Consider open enrollment. It’s a critical season that requires employees to read their emails, follow instructions and act within a set timeframe.

GenAI can assist by providing appealing subject lines and constructive feedback on messaging. It can even offer a schedule to help HR professionals navigate the weeks ahead in a way that’s most likely to increase employee engagement.

“Start learning,” says Ashley Varney, SHRM-CP, PoliteMail’s Director of Human Resources.  “Play around. Ask questions and see how it actually works.”

Task automation for job applicants

Time management is crucial to any successful HR professional. GenAI can step in and do some of the heavy lifting when it comes to tedious and time-consuming tasks, such as creating onboarding documents, writing standard interview questions or offer letters, and summarizing documents.

GenAI can also assist with navigating job submissions, creating responses to validate qualified candidates, and making job recommendations based on skill sets. Chatbots are quickly becoming a standard tool for entry-level job screening and recruitment.

Make it your own

Beyond grasping the basics, HR professionals can tailor GenAI to their specific needs.

Let’s revisit open enrollment. Older employees near retirement are more likely to respond to a different call to action than younger employees just entering the workforce. The two groups have unique needs and outlooks on life. GenAI can create custom messaging designed to speak to each segment.

The same goes for employees working in different countries. Someone in Canada, say, will be dealing with a different healthcare system than someone working in America. Communicating in a manner that’s both personal and relevant to the receiver can do wonders.

Some companies serious about GenAI have begun building so-called prompt libraries — an archive of standard commands and queries meant to ensure the technology provides consistent results with even greater precision. This can save employees time and avoid the confusion that comes from starting from scratch each time they use the tool.

Integration with existing tools is another avenue to getting the most from GenAI. A Salesforce survey, for example, reveals that 45% of people would use GenAI more if it were incorporated into the services and devices they already use.

This is the thinking behind PoliteMail’s integration with Microsoft 365, which empowers communicators with the tools they need in an easily accessible program. Because PoliteMail lives inside Outlook, users can utilize Microsoft’s AI-powered tool Copilot and reap the benefits of its content generation and editing system.

Risks and challenges

Despite the many benefits of GenAI, caution is warranted.

Questions about copyright infringement and possible regulation remain unanswered.  In addition to not being trained on how the technology works and how it can influence their work, many workers do not know how to mitigate the risks associated with its use in the workplace. Providing training on the responsible and ethical use of GenAI will be paramount, including how to prevent bias, ensure accuracy and avoid using confidential company data to model data.

Privacy and security are another concern. Some firms discourage their staff from entering proprietary statistics or sensitive employee data into GenAI tools, as it’s unclear how this material is stored and who has access to it.

The technology can also produce biased results and outright inaccurate information. Some data used to train an AI model may come from unreliable sources such as social media channels or Wikipedia. According to Innovation Insight: Generative AI in HR, a report from Gartner, “Unreliable or skewed data can propagate bias and potentially toxic content. Accordingly, 53% of HR leaders are worried about bias and discrimination in GenAI.”

“GenAI is a great place to start, but it should never be your final draft,” says Varney. “Human intervention is necessary.”

Prepare for constant change

As powerful as GenAI is today, it’s only going to get more advanced in the years ahead.

Text-generated images will usurp stock photography. Automation will fulfill more tasks. Sure enough, 75% of people who use GenAI are looking for ways to automate their work responsibilities and communications, according to figures from Salesforce.

Corporations will be responsible for training their employees on using GenAI in an effective yet ethical manner.  To avoid some of the risks such as violating copyright laws or leaking proprietary company data, some organizations have created “AI playgrounds” which allow employees to learn and master the technology in a practice environment.

Varney, therefore, advises other HR leaders to start dipping their toes in the water now to avoid being thrown into the deep end later.

As she put it: “Prepare your workforce, as AI literacy is bound to be a skill requirement in the future.”

The post Balancing risk and reward: GenAI in HR strategy appeared first on PR Daily.

Effective internal communication is the backbone of any successful organization. It encourages engagement and helps ensure all employees align with company goals and are aware of key information. However, to optimize your internal comms, it’s important to objectively evaluate your communications efforts and adjust accordingly.

An internal communications audit is a way to evaluate your organization’s internal communications processes and strategies. The purpose is to assess the intentions, types, volumes and effectiveness of internal communications and answer questions like:

• How effective is this channel for this purpose?
• Do employees feel like they receive sufficient communications?
• Do employees engage with our messages?

Research published in the Journal of Business Market Management proved that internal communication — from an organization and supervisors — significantly optimizes employee engagement. Additionally, a study published in 2020 found a positive and significant relationship between downward communication and employee performance.

Findings like these underscore the significant benefits of internal communications on organizational success. They also highlight the value of objectively measuring and optimizing efforts to achieve the most significant impact.

Why Conduct an Internal Communications Audit?

Here are a few of the main reasons:

1. Identify comms gaps. By evaluating the impact of your comms, you can pinpoint areas where your communications are lacking or ineffective.
2. Boost reader engagement. An internal comms audit can help reveal the types of messages and channels employees engage with most (and least), which may vary based on the nature of the communications. Knowing this helps you adopt more effective strategies and minimize the rest.
3. Ensure alignment. By auditing your internal comms, you can ensure your messaging aligns with organizational goals and values while evaluating your employees’ ability to consume the messaging. This alignment can help you foster more consistent and cohesive communications.

Step-by-Step Guide to Conducting an Internal Communications Audit

1. Define objectives. What do you expect to learn from your audit? Lay out your goals. Determine what aspects of your internal communications programs you wish to assess and improve. For example, your main objective may be to evaluate your leadership-to-management and leadership-to-employee messaging. You may want to review the use of various channels (e.g., email, intranet, Teams) about the types of messaging you send. Or you might be interested in learning if employees feel they get enough or too much communication and how that might vary by topic.
2. Ask good questions and gather the data. With your objectives in mind, prepare question sets and requests for other data you may want. You’ll want to collect (or request) quantitative and qualitative data through surveys, interviews, focus groups or existing data sets. It’s good to set a benchmark as a starting place for comparing data. Data may come from your communications team (e.g., types of messages, volumes published), IT (total messages sent from specific addresses or to particular groups/DLs) or HR. Suppose you’re evaluating channel use and effectiveness. In that case, you may want to survey employees about their preferred communication channels by message category, ideal frequency, and any areas where they feel communication is overwhelming or lacking. You can also dig into your inbox, Sharepoint pages, and Teams channels to pull out relevant examples from each broad category of messaging you want to evaluate.
3. Analyze findings. After you gather your data, analyze the numbers — or queue up a data analyst ahead of time — and identify results and trends. First, look for results that show outstanding areas of strength or weakness. Collate your survey responses and conduct a thematic analysis to identify commonalities across the various reactions and multiple questionnaires.
4. Develop actionable insights. Next, brainstorm actionable insights and recommendations for improving internal communications based on data analysis. For example, let’s say you review the data and find that most employees feel disconnected or unaware of the company’s business strategy. To combat this deficit, you may suggest a new leadership communications program and a monthly virtual all-hands meeting to loop employees into critical organizational priorities and share the company’s progress in the previous month.
5. Publish an implementation plan. To ensure success, take your list of actionable insights to the next step by organizing a detailed plan for implementing the recommended changes. Be sure to include timelines and responsible parties. Don’t forget to loop surveyed employees back into the insights you have discovered and what you are planning to do. As you adjust comms later in the cycle, remind people that the changes are in response to your audit findings.
6. Monitor and evaluate. One extensive audit can prove very helpful in driving change, but a continuous improvement process is ideal. You’ll need systems to measure and monitor the effectiveness of the implemented changes continuously. You might utilize occasional pulse surveys to assess employee satisfaction with the revised communication programs and adjust as needed.

A detailed audit can be your friend when your team feels change is necessary but is still determining where to start. The process helps you identify areas of strength and improvement, gather critical data, develop insights, and implement an action plan. By executing an effective audit, you can focus on what employees say they want and improve communications effectiveness, leading to improved outcomes, like increased employee engagement and work performance.

The post 6 keys to conducting an effective internal communications audit appeared first on PR Daily.

The finalists on PR Daily’s 2024 Content Marketing Awards list represent storytellers who know how to create content that stands out in the crowded content landscape. The awards categories encompass campaigns, purpose-driven initiatives and strategy . To stand out, these content marketing teams demonstrated excellence in several key areas, including originality, quality, storytelling and measurable results.

The 2024 Content Marketing Awards also honor Campaign, Strategy and Team of the Year — efforts that led to success for their organization and clients while overshadowing the competition.

“Congratulations to the finalists in our 2024 Content Marketing Awards,” said Brendan Gannon, senior marketing manager for Ragan’s and PR Daily’s Award programs. “Your work stood out to our judges among the wide array of entries received in this year’s program, and your recognition is a testament to your compelling campaigns and content.”

Read on to see the finalists across all categories who have moved on to this next step. Then, join us as we announce and celebrate the winners at our Content Marketing Awards Luncheon on August 1, 2024, at the Yale Club in New York City. Teams will celebrate with other finalists and connect with other influential professionals creating these amazing campaigns.

Click these links to jump to each section.

Finalists: Grand Prize

Campaign of the Year • Strategy of the Year • Team of the Year

Finalists: Content Marketing Campaigns

B2B Campaign • Campaign for Educational Institution • DE&I Communications • Editorial Strategy • Executive Visibility • Healthcare Campaign • Influencer Marketing • Integrated Content Marketing • Media Relations Campaign • Product Launch • Public Health Campaign • Purpose-Driven Campaign • Technology Campaign • Thought Leadership Campaign • Travel, Hospitality and Tourism Campaign

Finalists: Content Marketing for the Purpose of

Brand Awareness • Employee Engagement • Executive Communications • Lead Generation • Talent Recruitment or Retention

Finalists: Content Marketing Strategy & Assets

Annual Report • Article or Series • Brand Journalism/Online Newsroom • Branded Content Series • Branded Content Site • Branded Podcast • Content Distribution Strategy • Corporate Blog • E-Newsletter • Event • Innovative Use of Content • Long-Form Video • Microsite • Multiplatform/Omnichannel Content • Overall Use of Video • Publication • Short-Form Video • Use of Artificial Intelligence/Machine Learning • Use of Research/Surveys • Use of SEO • Use of Social Media • Use of White Paper/Special Report • Video Series

GRAND PRIZE

Campaign of the Year

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Hulu: Only Murders in the Building Season 3

National Geographic: JFK: One Day in America

Opera Norway: Tabfulness Campaign

SEGA of America: SEGA’s “Sonic Superstars” Brings a Fresh Spin to Classic 2D Sonic the Hedgehog in a Brand-New High-Speed Adventure

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

Zumba Fitness: Zumba Responsibly

Strategy of the Year

ABB: Infrastructure Campaign

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

IMA Financial Group: IMA Content stack

Motorcycle Safety Foundation: 50 Years of Riding with the Motorcycle Safety Foundation

Team of the Year

Beacon Digital Marketing: Content & SEO

Daversa Partners: Marketing & Communications Team

IMA Financial Group: IMA Financial Group Marketing Team

National Geographic: National Geographic PR Team

ServiceNow: Brand Thought Leadership

CONTENT MARKETING CAMPAIGNS

B2B Campaign

ABB: Infrastructure Campaign

Aggreko: Demystifying New Technologies

GM Defense: Modernizing Military Mobility

Raistone: 2023 Content Marketing Strategy

Campaign for Educational Institution

Lee Andrews Group: Pope Valley Unified Crisis Communications

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Purdue Global: Purdue Global Comeback Campaign

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

DE&I Communications

Experience Columbus: Experience Columbus’ Minority Business Program

Hensel Phelps: Building Together

Editorial Strategy

IMA Financial Group: P&C Insurance Content Stack

ServiceNow: Brand Thought Leadership

Executive Visibility

Coca-Cola Consolidated: Fostering Connection & Engagement with Executive Leadership

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Healthcare Campaign

Abiomed: Tiny but Mighty: World’s Smallest Heart Pump Makes Huge Difference in Heart Health Awareness

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Medical University of South Carolina: MUSC Bicentennial Documentary

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Influencer Marketing

9Rooftops: PA Lottery Makes the Holidays Festive with Holiday Scratch-Off Tickets

American Cleaning Institute: Class of Clean: Parents Weekend

Deutsch Family Wine & Spirits: Yellow Tail Fresh Twist Influencer Campaign

RTX: How the World’s Most Powerful Fighter Jet Engine is Made

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Integrated Content Marketing

ABB: Infrastructure Campaign

Circana: Circana Complete Beauty

El Pollo Loco: 12 Days of Pollo

Philip Morris International: Philip Morris International – Rethink Disruption

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

The Permanente Federation: The Permanente Federation, Kaiser Permanente Advanced Care at Home Integrated Content Marketing Campaign

Traackr & Changemaker Communications: Traackr’s Top Beauty Creators 2023

Media Relations Campaign

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Miami University: What are the odds? Same room assignment 33 years apart.

Nikon: Nikon Small Word 2023

SEGA of America: SEGA’s “Sonic Superstars” Brings a Fresh Spin to Classic 2D Sonic the Hedgehog in a Brand-New High-Speed Adventure

WagerWire: Creating Movement: HPL & WagerWire

Product Launch

Aggreko: Demystifying New Technologies

Opera: Opera One Launch

Public Health Campaign

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Initium Health: Strong as Granite

Substance Abuse and Mental Health Services Administration (SAMHSA): “Talk. They Hear You.” Campaign

Purpose-Driven Campaign

Call of Duty Endowment: Loot for Good

ESPN: ESPN’s Wish Granting

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Muscular Dystrophy Association: Accessible Air Travel

Nutrien: Conversations Campaign

Technology Campaign

ABB: Infrastructure Campaign

Quantum Xchange: Tales From the Crypto

The Hoffman Agency: Supercharging Lightship’s Momentum with Aerodynamic Storytelling

Thought Leadership Campaign

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Exos: Finding Flow campaign

INFUSEmedia: Outlook 2024

Manulife: Health Insights Reports

PA Consulting: Healthier at Home

Travel, Hospitality and Tourism Campaign

Outside: Adventure Under the Radar in South Dakota

REYA Communications: Neiman Marcus Fantasy Gifts Featuring Pelorus

The Lake House on Canandaigua: Shine Bright: A Solar Eclipse Spectacle for The Lake House on Canandaigua

CONTENT MARKETING FOR THE PURPOSE OF

Content Marketing for the Purpose of Brand Awareness

AARP: Right Again! Trivia

Aggreko: Demystifying New Technologies

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

FORTUNE Brand Studio and JBS USA: Creating lasting change in hometown communities

Journey Further: Putting the Sizzle Back in Sizzler

Just Drive Media: RingCentral

Prime Video: Reacher Action Figure Stunt

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Purdue Global: Purdue Global Comeback Campaign

SIX: Relaunch SIX Blog

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

Content Marketing for the Purpose of Employee Engagement

BMO Financial Group: Financial Crimes Unit, Cyber Security Awareness Month

Korn Ferry: Be More Than

Lamb Weston: Purpose, Mission & Values

UC Davis Health: Believe in Better Brand Campaign Internal Launch

Content Marketing for the Purpose of Executive Communications

Children’s Health: Children’s Health Engages Team Members with Custom Communications Plan for Industry-Leading Nursing Award

Hulu: Hulu Executive Communications Campaign

Content Marketing for the Purpose of Lead Generation

Daversa Partners: Marketing & Communications Team

Lincoln Financial Group: Market Intel Exchange Quarterly Report

Content Marketing for the Purpose of Talent Recruitment or Retention

IMA Financial Group: Culture Catalysts: Building the Broker of the Future

Perituza Software Solutions: Where Innovation, Team Culture, and Giving Back Meet

CONTENT MARKETING STRATEGY & ASSETS

Annual Report

Army & Air Force Exchange Service: Annual report

Aspire Indiana Health: 2023 Annual Report

Novant Health: 2022 Annual Report

Article or Series

Daversa Partners: Marketing & Communications Team

University of Illinois System: Real Impact: University of Illinois System

Vizient: Spotlight on Maternal Health

Brand Journalism/Online Newsroom

Porter Novelli for Microsoft Source: Microsoft Source

Rowan University Content Team: Recruitment Marketing

Branded Content Series (Print or Digital)

MissionSquare Retirement: MissionSquare Retirement Content  Marketing

Providence: Mental Health Moment

Purdue Global: Purdue Global Comeback Campaign

Purdue University: Purdue Motorsports Engineering Partnership

ServiceNow: Brand Thought Leadership

Branded Content Site

Porter Novelli for Microsoft Source: Microsoft Source

White Lady Funerals: White Lady Funerals – Brand Reposition

Branded Podcast

Ametros: It’s Settled-The Ametros Podcast

Buildertrend: “The Building Code” Podcast

Circana: Circana Growth Insights

Korn Ferry: Korn Ferry Briefings Podcast

Nemours Children’s Health: Well Beyond Medicine Podcast

Content Distribution Strategy

Eaton Corporation: Advocacy at scale

Purdue University: Purdue Motorsports Engineering Partnership

Purdue University: Purdue’s Mark on the Indianapolis 500

Corporate Blog

Cisco: WeAreCisco Blog

iQ 360: iQ 360 Blog

ServiceNow: Brand Thought Leadership

SIX: Relaunch SIX Blog

E-Newsletter

Aggreko: Demystifying New Technologies

Broward County Library: Senior Spotlight eNewsletter

Peppercomm: Peppercomm’s Wit + Wisdom Newsletter

Teladoc Health: Teladoc Health Chronic Condition Management Newsletter

Event (Live or Virtual)

CeraVe: CeraVe Acne Academy

Children’s Health: Children’s Health 2023 Beyond ABC Report and Symposium Spurs Action for Youth Mental Health Crisis

Circana: Circana Growth Summit

IMA Financial Group: Putting People First: IMA’s Employee Benefits Summit Champions Human-Centric Content

Prime Video: Reacher Action Figure Stunt

PayIt: 2023 Digital Government Excellence Symposium

runDallas: HCK2 Partners

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Ubisoft: Skull and Bones ‘Impress The Kingpin’ Activation

Innovative Use of Content

ABB: Infrastructure Campaign

imre: STIHL Weather-Based Social Targeting

Quantum Xchange: Tales From the Crypto

Long-Form Video

9Rooftops: Greatness Grown

Feed Media: Industry videos

Medical University of South Carolina: MUSC Bicentennial Documentary

William Grant & Sons: Quest for Craft

Microsite

ABB: Infrastructure Campaign

IMA Financial Group: IMA Client Microsite

Multiplatform/Omnichannel Content

Atrium Health: MoMo Twins

Lee Andrews Group: Driving Inclusivity: Branding and Empowering the Access for All Initiative

St. Croix Hospice: Celebrating National Hospice & Palliative Care Month

Overall Use of Video

Aspire Indiana Health: CEO retirement video

Opera Norway: Tabfulness Campaign

Philip Morris International: Philip Morris International – Future Reimagined

Purdue Global: Purdue Global/AP Video Hub – Campus Insights

Publication (Print or Digital)

The Content(ed) Copywriter: Cicada x Tech23 Insights Report

UC Davis Comprehensive Cancer Center: Synthesis magazine, Summer 2023

World Vision U.S.: World Vision magazine

Short-Form Video

ABB: Infrastructure Campaign

Aggreko: Demystifying New Technologies

Aptive Environmental: This or This Commercial

Flagler College: WFCF 30th Anniversary

FORTUNE Brand Studio and JBS USA: Creating lasting change in hometown communities

Opera Norway: Tabfulness Campaign

Purdue University: All Hail Purdue!

Use of Artificial Intelligence/Machine Learning

IMA Financial Group: Capturing Targeted Audiences Through Clear Visual Identity

IMA Financial Group: Leveraging AI: Prompt Prose and the AskIMA Initiative

imre: STIHL Weather-Based Social Targeting

Jacksonville Jaguars: Duuuval Designs

Noisy Trumpet Communications: San Antonio Museum of Art “Still Brewing Art”

Purdue University: Semiconductor Campus Illustration

Use of Research/Surveys

Digital Third Coast: America’s Changing Views on Marriage: Research and Survey-Based Media Relations Campaign

Opera GX: Panic Button

Revenue Management Solutions: Restaurant Trends (monthly report)

ServiceNow: Brand Thought Leadership

SIX: The Future of Finance Study

The Harbinger Group: Leveraging Survey Insights to Strengthen RevSpring’s Industry Expertise

Use of SEO

Digital Third Coast: Sober Curious Nation: SEO Link Building Campaign

SIX: Relaunch SIX Blog

UC Davis Health: Cultivating Health Blog SEO

Use of Social Media

ABB: Infrastructure Campaign

Aggreko: Demystifying New Technologies

AHIP: Social Content Strategy Refresh

Army & Air Force Exchange Service: Expanded Patronage

BERNINA of America: BERNINA 790 PRO Launch

Cisco: Cisco Live

Hallmark Media: The Way Home Season 2

Philip Morris International: Philip Morris International – Best Use of Social Media (LinkedIn)

Use of White Paper/Special Report

Manulife: Health Insights ADHD

SIX: The Future of Finance Study

Video Series

9Rooftops: Greatness Grown

Buildertrend: Behind the Business

Destination Cleveland: The Land for Life Storytelling Project

Peoples Gas System: People of Peoples Gas

Room to Read: She Creates Change

William Grant & Sons: Quest for Craft

The post PR Daily’s 2024 Content Marketing Awards finalists announced appeared first on PR Daily.

Social media and digital communications work can feel thankless. Behind the scenes, creators work hard to stay up to date on trends, generate innovative ideas and move quickly. PR Daily’s Social Media & Digital Awards spotlight the hidden stars and talent behind these campaigns and showcase their work, honoring professionals in a range of categories, from Best Social Media Campaign to Digital Community Engagement.

The Social Media & Digital Awards Class of 2024 also honors a Campaign, Agency and Team of the Year — those who delight their audiences and steal attention from the competition.

“Congratulations to the finalists in our 2024 Social Media & Digital Awards,” said Brendan Gannon, senior marketing manager for Ragan’s and PR Daily’s Award programs. “Your outstanding work continues to set the standard and push the boundaries in digital marketing and social media. This year, we’ve received an amazing mix of campaigns and content that exceeded expectations for their organizations and clients, leaving our judges with the delightful challenge of selecting the shortlist of finalists.”

Read on to see all the finalists across all categories that have moved onto this next step — and join us as we announce and celebrate the winners at our Social Media & Digital Awards Luncheon on August 1, 2024, at the Yale Club in New York City. Teams will celebrate with other finalists and connect with other influential professionals managing social media and digital communications.

Click these links to jump to each section.

Finalists: Grand Prize

Agency of the Year • Campaign of the Year • Team of the Year

Finalists: Campaigns and Categories

Annual Report • Blog • Brand Awareness • Cause Marketing • Collaborative Social Media Communications • Community Engagement • Content Marketing • Crisis Management • CSR/ESG Communications • Digital Community Engagement • Diversity, Equity & Inclusion Campaign • Edutainment • Employee Engagement • Employer Branding • Healthcare Marketing Campaign • Influencer Campaign • Instagram • Interactive Content • Intranet • LinkedIn • Livestream • Marketing Campaign • Media Relations Campaign • Metaverse • Micro-Influencer Campaign • Mobile App • Multichannel Campaign • Paid Social Media Campaign • Podcast • Public Relations Campaign • SEO Strategy • Short-Form Video • Social Listening and Real-Time Response • Social Media Campaign • Specialty Campaign • Thought Leadership Campaign • TikTok • Twitter/X • Use of AI • User Generated Content • Video • Visual Storytelling • Website Redesign or Relaunch • Wellness Campaign

Grand Prize

Agency of the Year

CCOMGROUP

IW Group

Campaign of the Year

Blue Cross Blue Shield of Michigan: Blue Cross Virtual Well-Being Bohemian Rhapsody

Factory PR: Repreve’s YOY Growth on Instagram and TikTok

Fight or Flight: Accounts Deceivable

HUGO BOSS: BOSS x NFL

Hulu: Only Murders in the Building S3 Social Campaign

Nemours Children’s Health: Well Beyond Medicine Podcast

SAG-AFTRA

Team of the Year

Citizens: Citizens Enterprise Social Media and Content Strategy Team

Daversa Partners: Daversa Partners’ Marketing & Communications Team

Hulu – The Walt Disney Company: Hulu Social & Influencer Marketing

SCAD: SCAD Instagram

Torc Robotics: Torc Robotics Social Media Team

Campaigns and Categories

Annual Report

Hampton University: HU Annual Report 2022 – 2023

iQ 360: Hawaiian Electric Industries’ 2022 ESG Report

Link Logistics: 2022 ESG Report

Blog

ACTwireless: ACTwireless Blog

Cisco: WeAreCisco

Maryland Department of Commerce: Showcasing Maryland’s Business Community

Molson Coors Beverage Company: Beer & Beyond

The Hoffman Agency: Making Synopsys Discoverable in the Digital Media Era

WestEd: WestEd Communications

Brand Awareness

Fight or Flight: Accounts Deceivable

IMA Financial Group: OneIMA: Building the Broker of the Future

JBL Harman Industries: JBL Authentics Launch Campaign

Sela x Newcastle United: We’re Back

Torc Robotics: Torc Robotics Social Media Team

Cause Marketing

1Milk2Sugars: TUMS x Second Harvest

Embecta: 2023 World Diabetes Day Campaign | Celebrating 100 Years of Impact

Grant Thornton: Purple Paladin Campaign

Intention.ly: Campaign for Savvy Ladies: Breaking the Money Silence Through a Gala with a Social Mission

Collaborative Social Media Communications

Cisco: Cisco’s Social Media Campaign for Gartner IT Symposium/Xpo

Citizens: Live from the Citizens Cheer Zone

Dallas Independent School District: Dallas ISD Grad Goals

IMA Financial Group: IMA HoloLens

Penn State University: Penn State Social Media Team

Tenable: Cloud Nine Collaboration: Tenable Cloud Security on Social Media

Vanderbilt University: Welcome Week 2023

Community Engagement

Altura Credit Union: Altura Cares

Community X SEEN: COMMUNITY X SEEN – US Launch

Content Marketing

Avison Young: Data Bites

BackBay Communications for IMPACT Community Capital: IMPACT Community Capital’s 25th Anniversary Campaign

Daversa Partners: Daversa Partners’ Marketing & Communications Team

GKV: Soli Organic 2023 Social Media

VyStar Credit Union: Follow Friday

Crisis Management

Aqua & Vault Communications: Aqua – Delaware River Chemical Spill Crisis Response Plan

Conway Regional Health System: Insurance Payor Negotiations

The Explorers Club: Titan Search and Rescue

CSR/ESG Communications

Adtalem Global Education: Bridging the Gap

TEAM LEWIS Foundation: TEAM LEWIS Foundation: Making a Global Impact, One Local Cause at a Time

Digital Community Engagement

Edelman on behalf of Dove: Dove Community Management Team

PAN Communications: Unlocking Overlooked Markets: Enthought’s Integrated & Agile Approach to Webinar Engagement

Telemundo: Viva Engage Internal Awareness Campaign

Diversity, Equity & Inclusion Campaign

HUNTER: Listerine Addresses Diversity in Dentistry with The Whoa Collection

Johnnie Walker: Johnnie Walker “Watch Women’s Sports” Campaign

Visit Philadelphia: Visit Philadelphia | Drag Queen Story Time

Edutainment

CCOMGROUP: Neutrogena Edu-tains During National Healthy Skin Month

Conway Regional Health System: Barbie Breast Cancer Awareness

Fight or Flight: Accounts Deceivable

Employee Engagement

Endo: Championing Engagement Excellence: Endo’s Values-Based Data-Driven Journey

IMA Financial Group: Championing Connection: Elevating Workplace Engagement at IMA

Mastercard: The Mastercard Way Carpool Sessions

MMC & Pfizer Rare Disease: Unifying Pfizer Rare During Times of Change

Telemundo: Viva Engage Internal Awareness Campaign

Tenable: Collaborative Engagement at Tenable: Unleashing Potential by Prioritizing Our People

Employer Branding

BorgWarner: BorgWarner: Charging Forward on LinkedIn

Cisco: 2023 #LoveWhereYouWork Contest

Citizens: Employee Advocacy

National Tank Truck Carriers: See Yourself in a Tank Truck

PCL Construction: I Choose PCL: A Fortune 100 Success Story

Tenable: Team Tenable Wins Together: Workplace and Culture Awards Framework

Healthcare Marketing Campaign

Adtalem Global Education: Equity, Delivered

Conway Regional Health System: Barbie Breast Cancer Awareness

MOLLI Surgical: MOLLI Surgical

Mount Carmel Health System: Mount Carmel Health System Bariatrics Marketing

Mount Carmel Health System: Mount Carmel Health System Primary Care Marketing

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Smarty Social Media: #myOPRAjourney – Limb Loss Awareness Month Social Campaign

Influencer Campaign

Ad Council: Elena Havas-Taylor

Brandon: An Idahoan Thanksgiving

CCOMGROUP: COACHELLA by Neutrogena

HUNTER: TABASCO Brand x TINX Normalize Hot Sauce As Dressing

Ifaw: #DisasterReady

KWT Global: Rewriting the Rules with Lovesac

Red Robin: Burgertini

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Westchester County Tourism: Westchester: A Story to Tell

Instagram

Cisco: WeAreCisco

Life Inside Dropbox: People Behind the Products

Merz Aesthetics: Global Social Media at Merz Aesthetics

PepsiCo Beverages North America: What Makes Us POP (@PeopleOfPepsi)

San Manuel Band of Mission Indians: Yaamava’ Resort & Casino Social Media Team

SCAD: SCAD Instagram

Sun City Hilton Head: Sun City Hilton Head Instagram

Visit Philadelphia: Come for Philadelphia. Stay for Philly.

Interactive Content

Blue Cross Blue Shield of Michigan: Blue Cross Virtual Well-Being Bohemian Rhapsody

Fight or Flight for Frontify: Real or Not Real

Visit Philadelphia: Visit Philadelphia Date Filtering

Intranet

Endo: Championing Engagement Excellence: Endo’s Values-Based Data-Driven Journey

Link Logistics: The Link

Regeneron Pharmaceuticals: “RON” Intranet Transformation

The New York Times: At The Times Intranet

LinkedIn

Blue Cross Blue Shield of Michigan: Daniel J. Loepp LinkedIn Presence

BorgWarner: BorgWarner: Charging Forward on LinkedIn

Bristol Myers Squibb: Bristol Myers Squibb LinkedIn Live Event

Link Logistics: LinkedIn Brand Presence

PAN Communications: Ware2Go: Shaping the Future of Fulfillment

Trellix: Trellix Advanced Research Center Newsletter

Livestream

Citizens: Live from the Citizens Cheer Zone

Marketing Campaign

Aggreko: Demystifying New Technologies

HUNTER: Kelis Partners With LACTAID to Get You to Drink Real Dairy

Link Logistics: Link+

Manulife Group Retirement Services: Say Goodbye to Paper Campaign

Material: Material-ABM EV Answers Marketing Campaign

Peraton: Invisible War

Media Relations Campaign

KWT Global: IRONMAN World Championship

PAN Communications: Taking Jobber From Series D to Media Domination

PAN Communications: Venti Technologies: The Race Towards Self-Driving Success

Red Banyan: Philly Stands With Israel

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

The Lewis Pugh Foundation: Hudson Swim 2023

The Permanente Federation: Kaiser Permanente Advanced Care at Home Media Campaign

Metaverse

Jack Daniel’s Tennessee Honey: Jack Daniel’s Tennessee Honey Art, Beats + Lyrics “The Verse”

Micro-Influencer Campaign

IPSY: Glam-O-Ween

SkipTheDishes: #SkipSquad

Visit Philadelphia: Visit Philadelphia + Philly Mom

Mobile App

Sprout Social: Sprout Social Mobile Application

Substance Abuse and Mental Health Services Administration: “Talk. They Hear You.” Mobile App

Multichannel Campaign

City of Miami Beach Marketing and Communications: “Find Your Wave”

Office of Legacy Management: Twenty Years of Legacy Management

SAG-AFTRA: SAG-AFTRA

Paid Social Media Campaign

Advocate Health: On Demand Care: Reaching the right audiences with the care they need, when they need it

Aggreko: Demystifying New Technologies

Cisco: Cisco at RSAC 2023

ClickFunnels: Funnel Hacking Live

HOW Agency: HOW x Galanz

Masonite: Masonite Performance Door System Paid Social Media Campaign

Novitas Communications: Vote No on Rent Control Digital Campaign

Smarty Social Media: Igniting Patient Demand for Innovative Bunion Surgery

Podcast

Fight or Flight: Accounts Deceivable

Nemours Children’s Health: Well Beyond Medicine Podcast

Union Station Homeless Services: Changing the Narrative About Homelessness

WestEd: WestEd Communications

Public Relations Campaign

HUGO BOSS: BOSS x NFL

Inizio Evoke Comms: Gr8 Eye Movement Campaign: Bringing Eye Health Into Focus

JBL Harman Industries: JBL Authentics Launch Campaign

Madame Tussauds Las Vegas: Madame Tussauds Las Vegas Reveals First Ever Travis Barker Wax Figure

SEO Strategy

The Hoffman Agency: Making Synopsys Discoverable in the Digital Media Era

UC Davis Health: Cultivating Health Blog SEO Strategy

Short-Form Video

Advocate Health: Connecting with our Communities with Impactful Patient Stories

Aggreko: Aggreko Named Official Temporary Power Partner of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023

AHIP: AHIP Mission Video

Citizens: Small Business Community Champions Video Series

Hampton University: School of Religion Launch

HUNTER: Kelis Partners With LACTAID to Get You to Drink Real Dairy

Life Inside Dropbox: People Behind the Products

Material: Material-Chuck E. Cheese Video Submission

Society of NeuroInterventional Surgery: We Are Neurointervention

Social Listening and Real-Time Response

Advocate Health: Using Social Media to Create a Safe Harbor in Health Care

American Dental Association: ADA Surprise and Delight Program

Edelman on behalf of Dove: Dove Community Management Team

The North Face: The North Face Turns Viral Customer Video Into Community Management Win

US Postal Service: The World’s Largest Focus Group: applying social data enterprise-wide

Social Media Campaign

AZIONE: HOKA Fly Human Fly Campaign

Cisco: Cisco Live

Great Clips: Back-to-School

IW Group: They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar

Life Inside Dropbox: People Behind the Products

The Lewis Pugh Foundation: Hudson Swim 2023

WestEd: WestEd Communications

Specialty Campaign

IW Group: They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar

Lincoln Financial: Start Asking Campaign

TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: “PTO with Palo Alto Networks”

Thought Leadership Campaign

Daversa Partners: Daversa Partners’ Marketing & Communications Team

Ivanti: Ivanti CSAM

PAN Communications: Qualtrics: The Making of a Category Leader

TikTok

Cherokee Nation: Cherokee Nation Social Media Team

Factory PR: Repreve’s YOY Growth on Instagram and TikTok

HUNTER: TABASCO Brand x TINX Normalize Hot Sauce As Dressing

KWT Global: How Illumina Created #GenomicsTok

National Pest Management Association & Vault Communications: National Pest Management Association’s

@PestWorld Channel: Taking Over Bug TikTok by Swarm

Twitter/X

BorgWarner: The Borg-Warner Trophy Speaks to Racing Fans

Use of AI

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

PCL Construction: PCL Construction’s AI-Mazing April Fools Day Prank

User Generated Content

Jive PR + Digital: DSW UGC Campaign

Penn State University: Penn State Social Media Team

Tenable: Unleashing the Power of People: Tenable’s Trailblazing Journey with Employee-Generated Content

Video

Aggreko: Aggreko Named Official Temporary Power Partner of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023

Caption Design: Supermajority’s Advocacy 101 Video Series

City of Miami Beach Marketing and Communications: “Find Your Wave”

Jefferson Health: Jefferson Health Multimedia Team

Roman Catholic Diocese of Austin: 75th Anniversary

TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: Cybersecurity Tools to Fortify Your Digital Life

Tulane University: Parade of Possibilities

Utah Valley University: Wolverine Stories

Visual Storytelling

Hancock Whitney: “NO” is a Beautiful Thing

Lesser, Lesser, Landy & Smith: Nearly a Century of Service

St. Ann’s Community: Celebrating 150 Years of Caring for the Most Important People on Earth

TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: Cybersecurity Tools to Fortify Your Digital Life

The Lewis Pugh Foundation: Hudson Swim 2023

Website Redesign or Relaunch

AHIP: Modern Medicaid Alliance Website Redesign

American Association for Debt Resolution: AADR Rebrand

CARF International: CARF International Website Redesign

Material: Material-The Presidio Website Redesign

Saint Ignatius College Prep: Saint Ignatius College Prep

Wellness Campaign

Be the Change Group: The Proof (BC Cancer Alcohol Awareness Campaign)

BlueCross BlueShield of Tennessee: BlueCross BlueShield of Tennessee WellTuned Blog – Quick “tune-ups” for your health

Thorne: Thorne – Build to Last

The post PR Daily’s Social Media & Digital Awards Class of 2024 finalists announced appeared first on PR Daily.

No one benefits from an unhappy workforce. Yet detached and unmotivated employees seem to be everywhere.

Last year, for example, two-thirds of U.S. workers reported feeling either not engaged or actively disengaged on the job, according to Gallup. These dissatisfied employees cost companies an estimated $1.9 trillion in lost productivity. Ouch.

It doesn’t have to be this way. Both managers and employees can do their part to boost morale in the workplace — and it begins with a sound communications strategy.

For those in leadership positions, the key is to establish an ongoing dialogue with subordinates. Employees want to know what’s happening and why. Who did the business just hire? How did the department perform last quarter? Keeping people in the loop on a routine basis makes them feel more connected to the company. More transparency leads to fewer misunderstandings and a more self-assured work environment. It’s the internal communicator’s job to set benchmarks and measurements to understand which channels employees prefer to receive communications, how often and what format works best.

Employees also want to express their opinions and be heard. The more their superiors listen and act on the input, the more workers will invest their time and energy into the company.

Managers should set up regular calls or schedule recurring meetings on internal communications platforms such as Slack, as they can no longer rely on news spreading around the office in an informal manner. While remote work has declined since the height of the pandemic, numbers from the Census Bureau show that around 26% of U.S. households still have someone working from home at least one day per week. A more formal approach to disseminating information cuts down on unfounded gossip, too.

Internal communicators can partner with team managers by collaborating on crafting effective messaging that resonates with employees, providing resources and training on communication strategies, and offering consistent feedback and support. By aligning their efforts and actively involving team managers in the communication process, internal communicators can ensure that messaging is relevant, timely and tailored to the specific needs of employees, ultimately leading to increased engagement and stronger relationships within the organization. This partnership allows team managers to be champions of communication within their teams and encourages a culture of transparency, trust and open dialogue throughout the organization.

Providing feedback — both positive and constructive — is also crucial. Employees want to know that their individual efforts serve a greater purpose by contributing to the company’s overall success. As additional findings from Gallup put it, people “want to be known for what makes them unique.” Managers, therefore, can help drive employee engagement by celebrating good work in a public setting. Reward a job well done, whether that’s in a group email or an all-hands Zoom meeting.

On the other hand, while criticism can be hard to hear, it signals to employees that what they do, and how they do it, matters. Someone cares enough to point out flaws. That said, best to have these conversations in private.

At the same time, employees shouldn’t feel like passive viewers of their own careers. Communication is a two-way street. Managers should encourage workers to submit their ideas and share their day-to-day frustrations before they snowball into bigger issues that push them into adopting a “quiet quitting” mindset. The more available and approachable managers can make themselves — within a healthy work-life balance, of course — the better.

Ultimately, employees want the respect that comes from reliable communication. They want the trust that accompanies a lasting relationship. Although 82% of employees believe it’s important for their organization to see them as a person rather than just an employee, only 45% say their organization sees them this way, according to research from Gartner. This is a big opportunity for companies looking to increase engagement and extend employee retention rates.

By working together, managers and employees can create a work culture that fosters a robust sense of camaraderie and collaboration. Whether it’s a client or customer, boss or worker, everyone will be better off because of it.

The post Collaborating with managers to improve employee engagement appeared first on PR Daily.

Artificial intelligence (AI) is hyped to become a transformative force across all industries. According to Next Move Strategy Consulting, the global AI market was valued at $95.6 billion in 2021 and is predicted to grow with a 32.9% compound annual growth rate to reach $1.85 trillion by 2030.

As the use of AI expands, it has the potential to revolutionize HR and corporate communications by linking data with content, but we must use it responsibly. According to Top Trends in Privacy Driving Your Business Through 2024, a report by Gartner®, “By 2025, regulations will necessitate focus on AI ethics, transparency and privacy, which will stimulate — instead of stifling — trust, growth and better functioning of AI around the world.” Let’s explore what this might look like.

First, recognize AI for what it is: Artificial

While AI output is fascinating at this stage, remember that it’s only as good as its inputs. AI rehashes and rewrites existing content, just a bit more cleverly than traditional plagiarism. While people currently use AI to write news stories, concerns about job displacement are not unfounded. However, it’s essential to recognize that AI’s contribution to corporate communications is much more nuanced than merely replacing human writers. Yes, AI can quickly generate text, yet the output is limited to the quality and integrity of the sources it has processed. Rather than replacing human writers, AI is more likely to become a time-saving assistant, allowing communicators to gain insights from data and focus more on strategy and creativity.

How will AI assist employee communications?

1. Use communications analytics data to inform content strategy. One of the significant challenges in corporate communications is understanding message uptake. Communications analytics data like PoliteMail’s Benchmark Report reveals that employees are willing to spend about a minute with an average email, with the highest engagement observed in messages of just thirty seconds or less to read. It won’t be long before AI makes this type of data analysis available as real-time recommendations, with variable tuning based on the message content and intended audience. Internal comms and HR teams may leverage AI tools as an editor to quickly condense lengthy content into more concise, reader-friendly message summaries. For example, internal comms could ask an AI tool to take a Teams meeting transcript and produce a bullet list summary for broadcast distribution.

2. Optimize communications for higher engagement. AI excels at pattern matching and machine learning. So, when teams apply these tools to content analysis and communications metrics, they can enhance both assets’ value. Effective communicators possess strong intuition and language skills, and adding data-driven insights to evaluate the impact of their work will expand their reach and improve desired outcomes. For example, PoliteMail provides an AI-driven subject line suggester trained on attention rate data. Based on past performance, the tool suggests subjects likely to garner more attention. The communicator provides the content and ideas — what are we communicating and why — and AI helps optimize the how and the word choice.

3. Maintain a consistent brand voice. Beyond visual brand guidelines that define a company’s logo, font, and colors, corporate communications teams seek to maintain a consistent brand voice (the company’s style, attitude and tone). With its ability to learn patterns, AI can help a diverse team of writers execute a more consistent brand voice by mimicking a specific fashion, point of view and character. By training AI to edit content to align with an organization’s defined brand voice, communicators can ensure a cohesive identity. An organization could train an AI on its brand voice by inputting its current collateral library that fits the brand voice. Some have seen tools like ChatGPT accomplish this when prompted to rewrite a speech in the style of Teddy Roosevelt or write a story in the style of Mark Twain.

Say Hi to AI

While AI is a powerful up-and-coming tool, companies should view it as a collaborative partner rather than a replacement for human intelligence. Leveraged responsibly, AI can help streamline content production and provide valuable data-driven insights that help comms teams produce more engaging content. Used strategically, AI can elevate corporate comms by strengthening content strategy, optimizing communications for reach, readership and engagement, and defining and maintaining a robust and consistent brand voice.

The post 3 ways AI assists internal communications appeared first on PR Daily.

When it comes to understanding employee engagement and satisfaction, Voice of Employee (VoE) data takes center stage. Capturing the thoughts, emotions and experiences of your workforce can uncover insights that shed light on factors that influence their commitment to productivity. The truth lies in the alignment between company culture and employee expectations. Workloads, retention rates, productivity, innovation and HR efficiency are all crucial elements of a healthy company culture.

According to recent findings by Gartner®, “Interest in expanding data sources to measure and understand worker activities and sentiment has grown significantly since the beginning of the COVID-19 pandemic.” We believe primarily due to the adoption of working from home, companies needed ways to keep tabs on the work, without being able to see them in the office.

“The overall cost and risk of collecting and processing more data on employee activity and sentiment can outweigh the benefits from the generated insights,” warns Gartner. Instead, the research explores human-centric approaches to measurement, with the intent to continuously improve the structures, policies, interventions and support mechanisms put in place to positively impact employee productivity, experience and wellbeing.

Active listening is a human-centered approach to gathering data, a central tenet of emotional intelligence, and helps build trust and rapport while avoiding employee backlash to monitoring. Often, active listening can be performed by managers or using specialized focus groups. Such information will then supplement and provide better context to the computer-generated employee activity and sentiment data.

At PoliteMail, some of our favorite non-intrusive metrics to measure employee email behavior include:

• Reach: the number and percentage of your employee audience paying attention to your communications.
• Readership: the number of employees actively reading and investing time into those messages.
• Engagement: a combination of email readership levels and click behavior over time.

Measuring employee activity over time helps establish baselines and trends.

What is active listening?

Active listening is essentially giving your full attention to someone when they speak and seeking to understand their perspective without judgment or interruption. The aim is to understand the essential meaning behind what someone is saying, not simply their literal words. The intentional practice of active listening involves good eye contact, non-verbal cues, asking open-ended questions, paraphrasing back to them and listening to comprehend rather than respond.

Such listening may sound intuitive, but in practice, it’s challenging to perform and difficult to master.

What does active listening involve?

One approach under the umbrella of ‘active listening’ is for managers to practice reflective listening, where one seeks to understand an individual’s ideas and emotions and reflect those thoughts back to them. Reflective listening may look like this: “It sounds like you’re overwhelmed by this project and the upcoming deadlines. Tell me more about [X].” Or “It seems like you’re disappointed about [Y]. Why is that?” These statements acknowledge the employee’s emotions, and the open-ended question prompts them to share more. By paraphrasing back to the speaker what you heard, the listener communicates they are genuinely interested in understanding what was shared instead of simply reacting to it. Follow-up questions can then help the speaker clarify their message to ensure it is understood and interpreted correctly.

Using active listening to inform employee data collection

The monitoring of who is doing what, measuring what is getting done, and monitoring the quality of the work is a critical part of organizational management, and it should be utilized and presented in a way that improves employee experience without feeling intrusive or oppressive. In addition to production, leadership must understand what employees say and, more importantly, what they feel.

An active listening strategy can work both ways to enable discussions of how and why your organization collects and uses data. Conversations between leadership, internal comms and employees will inform the application of this strategy moving forward and seek to answer questions like the following:

• What data do we want to collect? And why? What will we do with the data?
• How and when can we anonymize employee data and still be useful?
• Will we allow employees to opt into (or out of) certain data collection?
• How will we share data with employees?
• How will we use employee feedback to make changes?

According to Gartner, “Employee digital footprints generate a lot of data from which you can infer employees’ productivity, satisfaction with their experience and well-being. But you will only ever see a part of the picture.” To understand the employee experience more fully, it’s essential to pair human-centered data collection methods with personal active listening, where you’ll learn not only what employees say but how they feel.

The post How internal communications teams actively listen to employees appeared first on PR Daily.

The Top Women in Communications Awards highlights a tremendous group of communications leaders who consistently influence and inspire everyone around them. Honorees include community givers, crisis navigators, DE&I champions, mentors, trailblazers, visionaries, rising stars and many more.

And not to be left out, we’re welcoming a new class of Hall of Fame inductees. This year includes Susan Donlan, chief communications officer at KeyCorp, Kathy Krenger, chief communications officer at Kraft Heinz, and Marian Salzman, senior vice president of global communications at Philip Morris International.

Donlan shared what she wishes she’d known earlier in her career: “You know, at the beginning of my career, I was always in a big hurry. Always looking at what came next. And now I really try to slow down and enjoy just being in the moment and taking my time.”

In anticipation of this year’s celebration, happening Feb. 29 in New York City, we offered honorees a chance to share either their best piece of advice for rising comms professionals or something they wished they’d known earlier in their career. Below are just a handful of what this year’s class had to say.

Jennifer Hines, chief communications officer at Tyler Independent School District, is an award-winning news anchor with 20 years of media experience across Texas. She joined the academic communications industry in 2019, right before schools across the country were plunged into uncertainty from the COVID-19 pandemic. Hines oversaw the district’s two flagship high schools changing their names; crafting Return to Learn guidelines during the pandemic with messaging for parents, staff, the community and media; boosting recruitment efforts as the country grappled with teacher shortages; and launching a bus driver hiring campaign that received national and local coverage.

Yolanda Schufford, chief communications & public affairs officer at Beyond Finance, protects consumers by educating the public and influencing policymakers about debt issues. She was instrumental in helping stave off potentially restrictive legislation for North Carolina consumers in debt resolution programs and helped transform potentially harmful policies in California. In New York and New Jersey, Schufford was part of a team that introduced a model bill designed to initiate positive industry legislation.

Jill Zuckman, one of five partners at SKDK, has found herself in pivotal moments that have made global news. One of Zuckman’s standout achievements is her leadership in the media campaign to free Alan Gross, an American unjustly imprisoned in Cuba for over five years. Her efforts kept the media engaged, building public pressure that led to a historic announcement by President Obama, thawing relations between the U.S. and Cuba, which resulted in Gross’ freedom.

Dawn Buzynski, assistant vice president of communications at Hy-Vee, Inc., handles traditional communication duties, including overseeing Hy-Vee’s PR team, serving as its spokesperson, burnishing the company’s brand image, and devising its corporate messaging, but she also oversees the chain’s considerable CSR activities. Buzynski spearheaded Hy-Vee’s Homefront effort, which supports military members and their families and raised more than $475,000 to support veterans in 2022.

Rhiannon D’Angelo-Parsons, director of external communications & media engagement at Reynolds American Inc., is experienced as a media spokesperson and brand champion, directing marketing efforts and leading crisis communications and social media efforts. In her three years at Reynolds, D’Angelo-Parsons has demonstrated her original thinking and strategic prowess in navigating the complexities of the regulated and negatively perceived industry. Notably, she has communicated the company’s diversity and inclusion ambitions, achieving recognition for workplace inclusion while highlighting achievements across various platforms.

Nina Devlin, senior vice president and chief communications officer at Vertex Pharmaceuticals, guides medicines through development, trials and approvals in multiple global markets. Her mantra, “always stay hands-on,” means she’s intimately involved in building relationships with healthcare media and regulators. As a leader in a global company, she must maintain a vast network and knowledge base but also think strategically while operating in international markets.

Also, don’t forget to check out the profiles of all the Top Women in Communications, available after the event.

Do you know someone who should be honored as a Top Women in Communications? The call for entries for the 2025 class of Top Women in Communications Awards will be open soon. The deadline to enter is October 18, 2024.

The post Career advice gems from the Top Women in Communications appeared first on PR Daily.

Ragan is pleased to announce the 2024 Top Places to Work in Communications. This year’s class of inductees put employees first by ensuring their staff’s active involvement and motivation, advocating for increased diversity and equity in the workplace, presenting impactful narratives and creating a positive and supportive work environment.

Here’s a glimpse of what this year’s group has done to rise to the top:

• Marathon Strategies set out to find out what a great workplace meant to employees at this small PR firm. Partnering with a consultancy, the company implemented key tactical initiatives: reinvestment in employee career development and skill training, embracing employee flexibility and time off, and providing financial and mental health resources.
• The Kroger Co.’s Corporate Affairs team activated the organization’s Zero Hunger | Zero Waste (ZHZW) impact plan to create communities free of hunger and waste by expanding its seamless ecosystem, optimizing store-level execution of ZHZW programs, enabling technology to recover and redistribute more surplus food, and aligning charitable giving to feed more people.
• In 2023, Cincinnati Children’s was named the No.1 pediatric health system. It believes in an integrated approach to its work, removing words like “internal” and “external” from the vernacular. Instead, the organization focuses on “Culture Communications,” reinforcing its effort to use proactive, intentional messages and images to educate, inspire and unite the organization, while its Culture Committee regularly plans social, educational and service activities and produces a regular e-newsletter.

Congratulations to this year’s full class of honorees:

• 5WPR
• Aadi Bioscience
• Aspectus Group
• Bell
• Boden PR
• Cincinnati Children’s
• Corporate Ink
• Coyne PR
• Hager Sharp
• Henry Schein, Inc.
• Horizon Therapeutics
• Hotwire
• HUNTER
• Identity
• iQ 360 Inc.
• Kaplow Communications
• KCSA Strategic Communication
• Marathon Strategies
• McCownGordon Construction
• Merz Aesthetics
• Meteorite
• Mower
• Next PR
• Pace Public Relations
• Peppercomm, a Ruder Finn company
• PwC
• Red Hat
• Sachs Media
• Sage Communications
• Schmidt Public Affairs LLC
• Seattle Children’s Hospital
• Sharp Think
• SourceCode Communications
• The Kroger Co.
• The Levinson Group
• Vault Communications
• Vested
• Zeta Global

All honorees will be recognized during a special luncheon at Chicago’s Fairmont Hotel on April 18, immediately following the conclusion of Ragan’s Employee Communications & Culture Conference.

During this event, we’ll also celebrate this year’s Ragan’s Employee Communications Awards finalists — and announce category winners. These awards shine a spotlight on the organizations, communicators, teams, tools and campaigns that unified, engaged and inspired employees during a time of uncertainty. Employee Communications Awards finalists will be announced soon, and profiles for all honorees and winners for both programs will be available online after the event.

The post Ragan’s Top Places to Work in Communications winners announced: See the list appeared first on PR Daily.

Last year, Ragan and PR Daily launched the Top Women in Marketing Awards to honor and acknowledge the many accomplishments of trailblazing women marketers who continue to elevate the industry with their many successes. The support and encouragement in the room last October, as we celebrated these women, proved just why events like this are so powerful.

Sue Dietrich, marketing director at Stanley Brand and one of the marketing honorees, gave some advice to her younger self during the event:

“Say yes to opportunities that come to you. Say yes to life. Say yes to people, invite them into your world. And at the same time, don’t burn bridges. You never know, in this industry in particular, when those people are going to come back around.”

[RELATED: Do you know a Top Woman in Marketing? Are you one yourself? Nominate by March 15]

To continue honoring these accomplished women, we’ve rounded up a group of the most inspiring acceptance speeches from the awards. As honorees accepted their awards, they answered one of these questions:

• What is the title of your autobiography?
• What is the happiest moment in your life?
• What is one thing you wish you could tell your younger self?

Take a look at these uplifting moments from the inaugural class of Top Women in Marketing and don’t forget to check out the profiles of all the Top Women honorees.

Do you know someone who should be honored as a Top Women in Marketing? The call for entries for the 2024 Top Women in Marketing Awards is open now. Deadline is March 15, 2024 to entry.

Vanessa Mbonu, vice president of Digital Marketing and Communications for the NAACP, is thankful for all the countless opportunities to succeed, fail and learn.

Beril Gutierrez, director of Social Media & Content at Discover The Palm Beaches, discusses the obstacles she has gotten through and what advice she’d give her younger self.

April Augustine, director of Marketing at “Gaming Laboratories International, reminds her younger self that she deserves to be in every room she’s invited to.

Aliah Davis-McHenry, executive Director of Global Corporate Marketing and Creative at Bristol Myers Squibb, explains the personal meaning behind her awards dress and why it propels her forward as a marketer.

Sue Dietrich, marketing director at Stanley Brand, tells her younger self to say “Yes.” (And no, she can’t get you that sold-out Stanley Cup.)

Sharifah Niles-Lane, SVP and head of Enterprise Social Media and Content Strategy at Citizens, titles her autobiography and shares its connection to her family.

Are you a communications or HR professional? You may also want to check out Ragan’s Top Women in Communications Awards and Top Women in HR Awards.

The post Empowering wisdom: Highlights from inaugural Top Women in Marketing Awards appeared first on PR Daily.

Employers understand that employee engagement does not mean employee happiness, so in 2024 they are all about perfecting the employee experience to retain talent and strengthen teams.

Enhancing engagement with innovative tools and integrations 

With the ongoing popularity of remote and hybrid work, traditional methods of internal communication are being challenged (and before you ask — yes, email is still alive and kicking). In response, organizations are harnessing the power of innovative tools and integrations to foster increased engagement. These tools incentivize employees to participate in activities that produce valuable data to track engagement. Through gamification and interactive features, employees are more likely to participate and feel a sense of belonging within the organization.

Automation has become a pivotal force, transforming various aspects of business across industries. For internal communications, automation presents an array of opportunities to streamline processes, enhance efficiency and deliver more personalized communication experiences. Management plays a crucial role in promoting the initiative of leveraging automation in internal communications by providing resources, setting clear goals and encouraging a cross-functional and collaborative work culture. By using automation, companies can revolutionize how they engage and connect with their employees via the following methods:

Multi-channel distribution: Automation enables internal communicators to effortlessly distribute messages across multiple channels, including email, messaging apps, intranets and social media. By automating the distribution process, companies ensure consistent and timely delivery of information to employees, regardless of their preferred communication channels.

Content delivery: By utilizing scheduling and workflow automation tools, organizations can plan and deploy communications in advance, improving content consistency and increasing employee engagement.

Measuring analytics: Automation allows for streamlined measurement and analysis of internal communication efforts. By automating data collection, organizations can gain valuable insights into employee engagement, content performance and message effectiveness. These analytics facilitate data-driven decision-making, allowing communication teams to refine strategies and improve future campaigns.

Personalized communication: By integrating automation tools with employee data, such as job roles, locations and interests, companies can deliver tailored messages that resonate with specific audiences within their workforce. Personalized communication enhances engagement and fosters a sense of belonging among employees.

Farewell annual surveys: The power of frequent surveys and polls 

Annual surveys have long been a staple in gauging employee satisfaction and engagement. However, organizations are realizing that employees perceive annual surveys as lengthy, time-consuming and irrelevant to their current needs. To improve outcomes, many companies are opting for smaller, more frequent surveys that allow for a variety of question types and customization options, letting teams gather honest feedback. Frequent surveys enable organizations to act quickly on the insights obtained. Instead of waiting for an annual survey cycle, organizations can implement changes, address concerns and make improvements in a timely manner. This agility in response contributes to a more dynamic and responsive approach. It ensures that the internal communications team can make more informed decisions based on the most up-to-date data that reflects the employee voice.

Frequent surveys allow hard-to-reach employees, who might be missed in annual surveys, to have a voice in the feedback process. By having access to more regular feedback, organizations can measure the effectiveness of their internal communication efforts and make adjustments to improve engagement and satisfaction.

Asynchronous video conferencing and AI: Transforming the employee experience 

To further enhance the employee experience, internal communications teams are incorporating AI tools and asynchronous video conferencing technologies to give employees back some of their most valuable resource: time.

Asynchronous video conferencing for flexibility: Internal communications teams can leverage asynchronous video conferencing tools to host virtual town halls, training sessions or informative updates that employees can access and engage with at any time, enabling them to participate and provide feedback on their own schedules.

AI-powered tools and content for engagement: Tools like AI-powered chatbots and natural language processing assist companies in automating routine tasks and facilitating self-help for employees. Chatbots that can answer common employee questions or provide guidance on items such as company policies and procedures not only provide employees with quick access to information they need but also save time for the internal communications team. Intelligent knowledge management systems are being used to enhance and customize training programs by leveraging virtual and augmented reality, making learning more interactive and engaging. AI algorithms can analyze employees’ learning styles, strengths and weaknesses to create more customized training programs that help employees learn faster and retain information better.

By incorporating AI tools and asynchronous video conferencing into the mix, internal communications teams can create a more personalized and flexible employee experience. This approach acknowledges employees’ wellbeing while providing efficient communication channels and support mechanisms that cater to their unique needs, improving their sense of belonging.

Prioritizing the employee experience: The “Working Well” approach 

Many organizations have pushed “Happy at Work” campaigns to engage employees. Happiness is a difficult metric to capture. The True North metric should be employees working well while being well.

The physical, mental and emotional health of employees directly impacts their productivity and overall satisfaction with their work. Active listening, often dismissed as a mere buzzword, is now considered a valuable skill that internal communications teams should embrace. By actively listening to employees’ concerns, needs and suggestions, organizations can create a culture that fosters a positive employee experience.

Incorporating access to mental health apps, virtual wellness programs and Employee Assistance Programs into benefit packages can also help employees with stress management and mental dexterity. It is important that employees understand they have access to these resources to assist with their wellbeing.

Conclusion

The culture and productivity of an organization are shaped by employee experiences that begin with effective communication. In 2024, prioritizing the employee experience requires implementing communication strategies that streamline routes while collecting engagement data.

Leveraging AI-enhanced tools such as employee surveys, intranet analytics, social media listening tools and wellness and productivity apps can effectively measure and improve employee engagement, ultimately creating a work environment that fosters satisfaction, productivity and success.

By focusing on communication and providing support, organizations can create a positive employee experience that aligns with the ever-evolving work landscape.

The post Top trends in employee engagement for internal communications appeared first on PR Daily.

“No one wants to work nowadays” is a myth. Data shows that there’s much more to the story.

When it comes to understanding employee engagement and satisfaction, Voice of Employee (VoE) data takes center stage. Capturing the thoughts, emotions and experiences of your workforce can uncover insights that shed light on factors that influence their commitment to productivity.

The truth lies in the alignment between company culture and employee expectations. Workloads, retention rates, productivity, innovation and HR efficiency are all crucial elements of a healthy company culture.

When these factors are carefully nurtured, employees are more likely to feel valued, motivated and engaged. Tracking your employee data can help back this up.

Data.

It’s the fuel driving modern organizations. Without data, decisions falter, strategies crumble and, worst of all, growth stalls.

Now, with the increasing trend of remote work, the data landscape has expanded to include the digital footprints of remote employees. These digital traces, spread across various online tools and platforms, offer an additional layer of insights, capturing the nuances of a decentralized workforce in real-time.

Yet, in this rush for numbers and analytics, many organizations miss a vital piece: the valuable insights and feedback from the organization’s very backbone — its employees.

This isn’t just about adding another column to your spreadsheet. It’s about harnessing genuine insights that can shape a company’s future. Enter the VoE.

Why VoE matters

VoE isn’t just another feedback tool; it’s a direct line to the core of your organization. Employees, being on the front lines, interact with products, customers and internal processes daily. Their insights offer more than data; they provide a deeper understanding of the organizational climate.

In this article, we’ll explore various data collection approaches that focus on VoE.

Surveys

Let’s talk about the most common form of data collection: surveys.

They’ve stood the test of time, and there’s a good reason for that. Surveys bring clarity. They transform the myriad of voices in an organization into clear, actionable data.

Think of it as a bridge. On one side, you have the intricate, sometimes chaotic realm of individual experiences, thoughts and feelings. On the other, you have a structured world of numbers, charts and reports.

Surveys span this gap, providing a pathway for the raw essence of the employee experience to be translated into tangible insights. While surveys effectively communicate organizational values and gather feedback, they come with their set of challenges.

Gartner highlights the same by saying, “Organizations are limited to questions that can be asked in the time that employees will spend responding to the survey, and survey fatigue can cause low response rates.” ⁽¹⁾

To combat this fatigue, it’s pivotal that respondents feel their voices are not just collected, but truly heard. Gartner suggests that one of the best ways to address this fatigue is by “Making sure that respondents know they have been heard, and that they have visibility into the specific actions being put in place.”⁽¹⁾

Additionally, spacing out surveys and allowing adequate time to act on the feedback before the next survey is essential.

Feedback platforms

Platforms like ‘TINYpulse‘ or ‘Officevibe’ allow employees to provide real-time comments, concerns or suggestions. These platforms can be anonymous, which encourages honesty and openness.

Features like gamification, peer recognition and trending feedback topics make these platforms engaging and user-friendly. They can be especially useful for larger organizations where one-on-one meetings are challenging.

Digital listening tools

Digital listening tools are one of the forefront technologies in gauging workplace sentiment, incorporating AI and machine learning to analyze communications and detect potential issues.

This method of data collection offers organizations a real-time window into the thoughts and feelings of their employees, ensuring immediate responsiveness to any arising concerns and fostering a proactive approach to workplace well-being.

Collaboration tool data

With the surge of remote work and distributed teams, collaboration tools like Slack, Microsoft Teams and Zoom have become pivotal in day-to-day operations. While they primarily serve communication purposes, there’s an underlying wealth of VoE data waiting to be tapped into.

Through these platforms, companies not only see the frequency and patterns of communication but can also infer team dynamics, project progress and potential bottlenecks. When paired with sentiment analysis, the content of messages can offer insights into employee morale, satisfaction and potential areas of conflict or concern.

For instance, a spike in late-night messages might indicate looming deadlines or potential project mismanagement.

Application, productivity monitoring and digital EX data

The digital landscape today offers a multifaceted view of an employee’s workday. Beyond traditional productivity metrics, digital EX (Employee Experience) data provides insights into how employees engage with their digital work environment.

In fact, Gartner notes “Employee digital footprints generate a lot of data from which you can infer employees’ productivity, satisfaction with their experience, and wellbeing. But you will only ever see a part of the picture.” ⁽¹⁾

While these digital footprints can paint a vivid picture of an employee’s workflow and provide invaluable insights, it’s essential to approach this data with a holistic lens, understanding that it represents just one facet of the larger picture.

From the applications they access most frequently to the time spent on different tasks, organizations can see which applications boost productivity and which might be causing distractions or inefficiencies using tools like Microsoft’s Workplace Analytics.

Yet, with this wealth of data comes responsibility.

Monitoring should always prioritize employee privacy and should be communicated transparently, ensuring that it’s used to enhance the employee experience rather than micromanage.

After all, the primary goal is to identify areas of improvement, streamline operations and ensure that employees have the best tools at their disposal to perform effectively and efficiently.

Key “Moments That Matter” surveys

In the journey of an employee’s life cycle, certain moments hold more weight than others. These are often referred to as the “Moments That Matter.”

From onboarding to role transition, and even exit interviews, these key instances can provide a goldmine of information on the employee experience.

Surveys focused on these moments give employees the platform to share their feelings and insights about crucial transitions or milestones in their professional journey.

When an employee receives a promotion or undergoes role transition, how did they feel?

Were they equipped with the right tools and training?

Such feedback can be invaluable in refining processes and ensuring smooth transitions for future employees.

Workforce nudgetech data

Nudgetech, or nudging technology, revolves around the concept of nudging individuals towards desirable actions using psychological insights.

In the context of a workplace, this data can reveal how small changes in processes or environments can influence employee behavior.

For example, using software that prompts employees to take short breaks after intensive work periods can aid in reducing burnout. Another application could be nudging managers to acknowledge team members’ accomplishments, fostering a positive work environment.

By collecting and analyzing this data, companies can better understand which nudges are most effective and tailor their strategies accordingly to promote productivity, wellbeing and overall job satisfaction.

In conclusion

Listening to the VoE is more than just collecting feedback; it’s about understanding and acting on it. By combining both new and traditional methods, businesses can get a clearer picture of what their team needs.

But just collecting this feedback isn’t enough. Here’s what businesses should consider doing next:

• Act on Feedback: After gathering insights, make necessary changes. This shows employees that their opinions matter.
• Use the Right Tools: Tools that analyze digital interactions can give insights, especially from remote employees.
• Update Methods: As the company and workforce change, so should the tools and methods used to gather feedback.
• Encourage Sharing: Create a work environment where employees feel comfortable giving feedback at any time.
• Protect Employee Data: When collecting digital data, make sure it’s done in a way that respects privacy.

Taking these steps can help companies improve, grow, and create a better work environment for everyone.

The post Comprehensive approaches to data collection and employee feedback appeared first on PR Daily.

You don’t have to look far to recognize the cultural impact and change women are leading in 2023. Women supporting women-led artists like Taylor Swift and Beyoncé are uplifting entire cities’ economies. The “Barbie” movie has become the highest-grossing film of 2023, as well as the highest-grossing film by a female director of all time, in part fueled by the vast, powerful and relatable marketing campaign that accompanied it.

Women have also faced numerous challenges in the marketing industry this year, especially when striving to rise to the top. Global data provided by LinkedIn shows women account for nearly 42% of the workforce in 2023, yet the share of women in senior leadership positions is at just over 32%, and only 25% in the C-suite. In Ragan’s most recent Salary and Workplace Culture Survey, the average base salary of women is $109,148, which is $9,136 less than their male counterparts. While this is progress over the past, it’s clear that there is still much work to be done to break through barriers and biases that women often encounter.

To support the women who are shattering glass ceilings, leveling playing fields and creating opportunities for those following in their footsteps Ragan has launched the PR Daily Top Women in Marketing Awards. These honorees have impacted the performance, reach and awareness of their organizations and inspired those in their professional circles. They work tirelessly to advance the profession while empowering their teams to do their best work and accelerating growth for their organizations.

Judges selected nearly 100 women in nine categories including Agency Leaders, Social Media Marketers and Data/Analytics Leaders to develop a premier list of women leaders who were honored at an in-person event at New York City’s City Winery on Oct. 26.

Congratulations to all of the honorees of our inaugural Top Women in Marketing awards. Let us all continue to support their great efforts in being leaders and their great efforts in moving the industry forward.

Read about just a few of the impressive professionals who made this year’s list:

Alana Visconti

Marking and Communications Director, Publishing and Distribution Strategy, Nasdaq

Alana Visconti embraces change and fuels innovation in marketing. Although she was recently promoted to her marketing and communications role, Visconti spent two years leading Nasdaq’s social media strategy. In just her first year, she expanded content production by 64%, creating more than 4,300 posts that reached 2 billion users. She positioned Nasdaq as a Web3 trailblazer by holding Nasdaq’s historic bell ceremony in the Metaverse, and by leading the launch of an NFT collection, aligned with the tech conference Silicon Slopes 2022. Today she continues to focus on advancing Nasdaq’s partnerships, strategically exploring emerging trends like AI and leading social content with a purpose, all while seeking opportunities to advance ESG initiatives.

Leadership Advice from Visconti: “Dream big! Seek opportunities that are aligned with you and help to support your dreams. Commit to never stop learning and evolving. Always look for ways to take projects, work streams, or roles to a new level.”

Alejandra Caceres

Director of Social Media, Crumbl Cookies

Under Alejandra Caceres’ leadership, Crumbl Cookies’ social media presence has flourished, boosting brand perception, awareness, partnership excitement and, of course, cookie sales. In just six months, her work led to the brand amassing 3.2 million new followers across 14 social media accounts on nine platforms. Also in that time, she spearheaded more than 15 successful social media campaigns, focusing on alignment with target demographics and team collaboration. Caceras’ approach focuses on tailoring content to specific platforms, ensuring that the brand’s content meets consumers where they are, speaks their language and reflects their preferences for engaging with brand accounts.

Lindsay Morgan

Chief Marketing Officer, Pizza Hut U.S.

In a bid to revitalize Pizza Hut’s image and brand in the U.S., 15-year marketing veteran Lindsay Morgan launched a 360-degree marketing campaign that included messaging aimed at younger audiences, contemporary packaging, new food photography and a push into a new category with the introduction of “Melts,” a folded pizza product intended for a single customer. The new product was accompanied by advertising and social media content focused on empowering the individual: Customers were invited to “go solo” and embrace the “World of Me.” The campaign generated more than two billion media impressions across publications, including the websites for Business Insider, CNN, the New York Post and more, and it helped drive a 5% systemwide sales increase for Q4 of 2022.

Maya Wasserman

Head of Marketing and Director of Marketing Communication, Home Entertainment and Sound, Sony Electronics

With more than 12 years at Sony Electronics, Maya Wasserman is no stranger to launching new products, creative storytelling and digital marketing, but her recent work on the launch of LinkBuds headphones and gaming gear brand INZONE shines for its forward-thinking approach and exploration of new channels. For LinkBuds in particular, she developed a mobile-first campaign that spanned social media and the metaverse and incorporated an augmented reality unboxing experience, as well as partnerships with more than 100 influencers, and rising artist Lucky Daye, who worked with the brand to develop an NFT unlocking prizes and real-life experiences. As a result of her work Sony TIME Magazine’s Best Invention of the Year for LinkBuds and a Washington Post Feature surrounding INZONE.

Leadership Advice from Wasserman: “Lead with authenticity and lean into your strengths. Find your own leadership style that works. Also, allow your team to fail and foster an environment of curiosity. Build a culture of ‘test and try’ and let them know it is okay to take calculated risks, and fail, as long as there are learnings from your failures.”

Vanessa Mbonu

Vice President of Digital Marketing and Communications, NAACP

At just 28 years old, Vanessa Mbonu has emerged as a leader at the NAACP and a model for other women in marketing. Born in Lagos, Nigeria, before emigrating to Maryland, Mbonu is an advocate for equity and seeks to uplift women’s voices in her impactful work. She co-produced “UNPCKD,” a virtual event series created in partnership with The Webby Awards that addresses critical issues facing communities of color in online spaces and aims to create a more inclusive internet. Her team’s digital marketing strategy expanded viewership of the NAACP annual Image Awards by more than 70% year over year and increased individual donor contributions. Her work has also resulted in an increase in email list subscribers of more than 30%.

Leadership advice from Vanessa: “Nobody knows exactly how to win 100% of the time. But the few people who have mastered the art of failing fast and pivoting graciously typically end up being the most successful.”

Abby Nelson

Senior Marketing and Communications Specialist, Ascension

Ascension, a prominent non-profit and Catholic health system operating across 19 states with 2,600 care sites, is fortunate to have Abby Nelson on its team. Since her arrival in 2019, Nelson swiftly ascended to a role of immense responsibility as senior marketing and communications specialist. She masterminds marketing strategies for crucial lines of business, such as heart and vascular, brain and spine, orthopedics, sports medicine, and oncology. Nelson’s contributions include the creation of Ascension’s first-ever integrated oncology campaign. Titled “With a plan, comes hope,” this campaign personalized the cancer care journey and highlighted Ascension’s patient-centered approach. It not only aligned with recovery metrics but by December 2022, the campaign garnered 145 million impressions, resulting in more than 8,000 patient engagements. Furthermore, Nelson’s expertise extends to cardiovascular care, where she’s spearheaded a comprehensive campaign spanning TV, online video, and paid search. Her campaigns consistently target high-risk patients and contribute significantly to Ascension’s $28 billion healthcare brand. Her skillful execution, innovative strategies, and patient-centric focus make Nelson a standout figure in the world of healthcare marketing.

Adrienne Cadena

CEO, Havas Street

Adrienne Cadena’s two-decade tenure has driven Havas Street’s growth and reputation. Appointed CEO in 2023, she leads diverse capabilities from large-scale events to sampling campaigns. In 2022, as president, Cadena excelled in creative development and led activations for brands such as Nike, PepsiCo, JPMorgan Chase and LEGO. Notable projects include Merrell’s “More Less” wellness pop-up and a multi-sensory lounge for Norwegian Cruise Line, reaching 18,000 attendees and generating 25,000 social media impressions. The “Welcoming Spirit” campaign for Jim Beam welcomed 70,000 guests at 51 events. Beyond campaigns, Cadena champions diversity and inclusion and has innovative projects in the pipeline. She’s a force outside the office, launching “Run the World Athletics” to empower girls and contributes to The Center for PR. With her strategic leadership and passion, Cadena continues to shape Havas Street’s success in creating meaningful brand experiences.

Kelly Higgins

CMO, Doremus+Co

Under Kelly Higgins’ leadership, Doremus+Co thrives, successfully attracting companies facing transformative change, gaining 10 new clients in the last year, including Meta, AMD and J&J. She spearheaded a successful agency rebrand with a playful visual identity, a new website, and the tagline “Good Company for Complex Brands” while her strategic ads during Advertising Week in Manhattan reinforced Doremus+Co as “Your B2B BFF.” She values empathy in business and focuses on the right opportunities, reducing team stress by focusing on the best prospects best for the company. Higgins ensured Doremus+Co’s presence in a vital Interbrand partnership, contributing to a sector report highlighting B2B brand growth. She was also instrumental in getting Doremus+Co President and Chief Creative Officer Paul Hirsch picked for the prestigious role of Jury President for the first-ever B2B Creative Lions award category at the Cannes Lions International Festival of Creativity in 2022. She then made sure he was quoted widely on the creativity and momentum B2B brands are showing around the world. With her B2C approach, Doremus+Co has earned industry accolades, cementing Higgins as a top woman in marketing.

Leadership Advice from Higgins: “It’s a real honor to be recognized as a Top Woman in Marketing. This is a tough industry, often made tougher as a woman. But with the right mix of grit, ingenuity and self-confidence, you’d be amazed at what you can accomplish. It’s been a privilege to build my career working with incredibly talented people to help solve big client challenges. And with all the changes on the horizon — in culture, in tech, in my life — I’m excited to continue this journey.”

Rachel Barek

CEO and co-founder, Said Differently

Rachel Barek of Said Differently has taken an innovative approach to her agency model. After departing from a major marketing firm, Barek expanded Said Differently’s freelance network to 3,000 professionals within a year. She introduced a dynamic approach, focusing on shorter, better-matched talent placements, enhancing client satisfaction. Said Differently’s collaboration with Neiman Marcus led to a remarkable mobile app transformation, improving its rating from 2.5 to 4.5 stars in six months. Due to its success, Falfurrias Capital Partners made a significant investment in Said Differently in September 2022, underscoring the agency’s groundbreaking model. As an openly LGBTQ+ CEO, Barek actively mentors emerging leaders and advocates for reshaping the agency landscape to serve talent better and yield superior results. Her trailblazing spirit and industry impact make her a standout figure in marketing.

Leadership Advice from Barek: “For way too long, agency-side talent has been working within a model that was designed by boomer men. This antiquated design dictated their options for work-life balance. Said Differently’s distributed model is all about trusting and empowering our talent to choose their relationship to work. That means working when they want, the way they want, where they want and on the types of projects that give them the greatest professional satisfaction. Our flexible model is great for women, who over-index as working parents and caregivers. It turns out that when you empower talent to be their best, it’s a win-win for both the talent and the client 100% of the time.”

Sue Burkett

Strategic Marketing Leader, Owens Corning

With more than 40 years of experience in the building materials industry, Sue Burkett’s remarkable achievements go beyond qualifications. She’s championed female consumers’ voices in roofing choices, recognizing their unique preferences. Burkett reshaped the roofing industry by introducing vibrant shingle formulations like Merlot and Aged Copper, appealing to women’s design sensibilities. She created the Shingle Color of the Year, with 2023’s Midnight Plum as the market’s sole purple shingle, lauded by homeowners and contractors alike. Under her leadership, Owens Corning Roofing has earned the Women’s Choice Award for six consecutive years, signifying it as America’s Most Recommended roofing products. Burkett’s strategies in a male-dominated industry have revolutionized the roofing conversation, bridging the gap between roofing and design for women. Her dedication and transformative marketing strategies make her a standout in the field.

Check out all the Top Women in Marketing Profiles.

The post Celebrating the women who are revolutionizing marketing today appeared first on PR Daily.

“AI won’t replace humans — but humans with AI will replace humans without AI.”

-Karim Lakhani, Harvard Business School professor specializing in workplace technology and AI for the Harvard Business Review.

As PR professionals, we find ourselves at a unique juncture: Artificial Intelligence offers the opportunity to significantly enhance our abilities when it comes to media relations (the bread and butter of our profession) — but using AI is not without risk.

Before diving into this new technology, here are a few things communicators should consider:

Your creative lifeline: How AI rescues writers from stagnation

For those of us who identify as external processors — individuals who thrive by thinking out loud — AI can be a game-changer. In the fast-paced world of PR, we often find ourselves grappling with time constraints that prevent us from engaging in lengthy brainstorming sessions. When used properly, AI can take on the role of collaborator, seamlessly transforming our scattered ideas and outlines into cohesive and compelling narratives, press releases, or pitches.

In addition, writers who have worked on the same brand for an extended period, sometimes spanning months or even years, may find themselves inadvertently confined by the established brand guidelines. These guidelines can become deeply ingrained in our minds, inhibiting the exploration of new and creative writing approaches. Generative AI can be an invaluable resource in such situations, offering a fresh perspective and encouraging experimentation, helping writers break free from the constraints of familiarity and inject new life into their content.

Indeed, while AI can be an invaluable tool in the creative process, it is essential to emphasize that the role of the PR person remains paramount. AI can assist, streamline, and offer suggestions, but the human element of intuition, creativity, fact-checking, and brand understanding that PR experts bring to the table cannot be replaced.

Keep it secure: Safeguarding sensitive information

Just as companies created social media policies in the early days of Facebook and Twitter, they must now collaborate with their general counsel or chief information security officer to develop comprehensive AI policies. Communicating confidential or sensitive information is one of a PR person’s most significant responsibilities. Announcing a life-changing medical breakthrough, introducing a new executive, unveiling an industry-changing product, or revealing daring new creative — you absolutely don’t want these sorts of announcements to leak before the embargo breaks. Yet many companies have found themselves in hot water by improperly using public AI.

A solid understanding of AI, coupled with a well-thought-out AI policy, can help establish important guardrails to prevent confidential information from finding its way into open-use AI tools where users have little control over their data.

Ai’s impact on newsrooms and PR: Challenges and opportunities

Much like PR agencies and in-house communications teams, newsrooms are also grappling with the implications of generative AI. Are they allowed to use it? Should we disclose if AI has helped in the writing of an article? Some of these questions are still to be answered. The Associated Press has put out its own guidelines, and as a leader in the industry, it’s expected many publications will follow suit.

As far as their interactions with PR people, New Yorker writer John Seabrook shared, “My fear as a consumer of public relations is, I’m getting 200 PR pitches a day and with AI that I’ll get 2,000 pitches a day. That’s a nightmare scenario that I want to avoid.”

Additionally, journalists have reported that they’ve received pitches containing praise for books they didn’t author or articles they didn’t write — all AI hallucinations.

While AI promises to enhance efficiency, caution is necessary for PR professionals, particularly in their engagements with journalists. The key lies in continuing to thoughtfully vet media lists and personalize pitches — much like we did in the good old days before AI. Information generated by AI should always undergo rigorous verification, ensuring the preservation of trust and authenticity in the rapidly evolving world of media and communications.

***

So, as we confront the challenges and opportunities AI presents, what is there to do next? PR professionals navigating the uncharted waters of generative AI in their media relations strategies should turn to three key principles to guide their approach: curiosity, protection and precision.

• Be Curious: New AI tools specifically created for PR professionals are popping up every day. Now is the time to embrace the potential of AI to revitalize content and enhance creativity.
• Be Protective: Establish an AI policy that allows experimentation without jeopardizing proprietary data or information.
• Be Precise: Don’t get carried away with the efficiencies AI affords. PR people must hold tight to their standards to maintain their relationships with the media and remain effective communicators.

Hannah Freedman is director of media and communications at Notified. 

The post The future of media relations: Navigating AI’s impact on PR appeared first on PR Daily.

There are many accomplished women in the field of marketing. They demonstrate strong leadership skills and innovation, playing key roles in shaping marketing strategies and campaigns that achieved significant success. As more women shatter glass ceilings to reach executive positions, their careers have inspired others to follow in their footsteps. For all of their accomplishments and contributions, they should be celebrated.

Join PR Daily and your peers on Thursday, Oct. 26 as the red carpet is rolled out for the Top Women in Marketing Awards luncheon at the City Winery in New York City to celebrate the inaugural class of female marketing leaders.

“This event recognizes all of the hard work that marketers are doing for their organizations and clients to get their message and brand out there,” said Brendan Gannon, senior marketing manager of Ragan and PR Daily’s awards programs. “These awards are a well-deserved opportunity to network, learn and celebrate the great work of these honorees.”

Some of the notable individuals recognized this year include:

Abbie Griffith, U.S. head of operations, health at Edelman — Griffith’s tenure at Edelman started in 2005, when she moved to New York City with two suitcases and big dreams. Today Griffith is managing director and the head of U.S. operations for Edelman’s Health, pioneering Black female leadership for the sector and helping people across the agency fulfill their own dreams.

Angelina Franco, director of brand communications U.S. and global moments at Mars Wrigley — Franco’s strategic prowess and adept navigation of the evolving communications landscape have firmly established Mars Wrigley’s brands as culturally significant and socially impactful. One of Angelina’s notable achievements was her role in transforming Skittles’ Pride campaign. Skittles, known for its commitment to the LGBTQIA+ community, turned its packs grayscale as a symbol of solidarity with the community’s rainbow emblem.

Stefanie Zambelli, director of marketing at Applebee’s Grill + Bar — Zambelli wears many hats. Her day-to-day work includes leading marketing efforts for brand campaigns, defining strategy for the brand marketing calendar, working across Applebee’s cross-functional teams, partnering with field marketing teams and more. Zambelli’s notable campaigns in 2022 included the “Top Gun: Maverick” program, in partnership with Paramount Studios and Fandango, that allowed guests to redeem free movie tickets when dining at Applebee’s.

Sharifah Niles-Lane, SVP, head of enterprise social media and content strategy at Citizens — A trailblazer, Niles-Lane foresight has been instrumental in shaping Citizens’ digital strategies. Her advocacy of emerging channels like TikTok, her orchestration of social media activations for immersive experiences, and her leadership in venturing into the metaverse have propelled Citizens into uncharted territories, demonstrating her capacity to anticipate and capitalize on trends.

Come celebrate these women and more. Register now!

We hope to see you there. And make sure to check out our other award programs regularly and bookmark PRDaily.com/awards.

The post Celebrate ladies who redefine success at the Top Women in Marketing awards event appeared first on PR Daily.