https://www.prdaily.com/why-words-are-a-secret-weapon-in-the-fight-against-climate-change/ PR Daily - News for PR professionals Thu, 07 Sep 2023 15:13:13 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://www.prdaily.com/why-words-are-a-secret-weapon-in-the-fight-against-climate-change/#comment-409045 Tue, 05 Sep 2023 16:46:12 +0000 https://www.prdaily.com/?p=333261#comment-409045 Your comment about speaking to the me, not the we, really resonates. Environmentalists are some of the most depressed people I’ve worked with, primarily because they struggle to activate people into specific action with the right language while overcoming the donation fatigue challenge. UNICEF is one group taking a different approach — supporting action and optimism with the global Green Rising program while making space for the individual and collective voice.

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