The post Takeaways from Ragan’s ‘Building a Budget’ Leadership Council report appeared first on PR Daily.

The 2024 CSR & Diversity Awards spotlighted an impressive group of communicators and campaigns who forged intersectional relationships with their communities, prioritized equity in their hiring practices, launched inclusive partnerships with others doing complementary work, and much more.

Ragan Communications hosted an awards luncheon on Sept. 27th at New York City’s Yale Club, where attendees gathered to celebrate the inclusive campaigns that made a substantial impact on communities that have long been underrepresented.

“This year’s Ragan’s CSR & Diversity Awards finalists prove that strategic social impact work remains vital to engaging purpose-driven audiences—even in a year when acronyms are politicized and criticized,” says Ragan CEO Diane Schwartz. “We are honored to shine a spotlight on their substantial and meaningful achievements.”

Ragan congratulates this inspiring group of leaders.

CSR & ESG Business Practices

Employee Volunteer/Community Relations Program

Ernst & Young LLP (EY US): EY Ripples

Carl Zeiss AG: ZEISS – A Heart for Science

Circana: Circana’s Diversity Advantage Program: Empowering Minority- and Women-owned Businesses

Dubai Electricity and Water Authority: DEWA Environmental Engagement Program

Encore Capital Group: Encore Connected Week

Link Logistics and CoreGiving: Link Logistics’ CoreGiving Day

Mars Food & Nutrition: Ben’s Original Commitment to Purpose and Inclusive Opportunities

TouchPoint Support Services: More Than a Partnership: Best Buddies & TouchPoint

VyStar Credit Union: VyStar Volunteerism and Community Engagement

Employer Branding & Activism

UC Davis Health: Believe in Better Brand Campaign

Cisco: We Are Cisco

Environmental Stewardship

Sanofi Consumer Healthcare North America: Sanofi CHC NA B Corp

Fluor: Achieving Our Net Zero 2023 Target

Ivanti: Ivanti’s CSR

Lenovo International Services Supply Chain: Reduces E-Waste and Conscientiously Fulfilling Environmental Responsibilities through Lifecycle Extension – Lenovo ISSC Inhouse Refurbishment Factory

CSR & ESG Engagement and Communications

CSR Campaign

Cisco Systems, Inc.: One Billion Lives

Department of Culture & Tourism Abu Dhabi: Corporate Social Responsibility

L’Oréal Groupe: L’Oréal Climate Emergency Fund

Sallie Mae: National Scholarship Month

CSR or ESG Event (Virtual or In Person)

Cisco Systems, Inc.: Celebrating Diversity and Community: Cisco’s Juneteenth Sponsorship Experience

M&C Saatchi Sport & Entertainment North America: Toss In, Take Out  -The  Expansion of Coca-Cola 20-oz. bottles made from 100% recycled plastic*

Walt Disney World Resort: Once Upon A Wish Party

Employee Engagement Campaign

Mars Food & Nutrition: Ben’s Original Commitment to Purpose and Inclusive Opportunities

Allied Solutions: Community Engagement Strategy

Ernst & Young LLP (EY US): EY Ripples

Mastercard: ESG in Action

ESG Campaign

Hon Hai Precision Industry Co., Ltd.: Hon Hai Group’s Diversity, Equity and Inclusion Disability Service Program

Citizens Financial Group: Sustainability and Impact: Citizens ESG Evolution

One97 Communications Limited: Clear Air

Media Relations Campaign

M&C Saatchi Sport & Entertainment North America, Toss In, Take Out  -The  Expansion of Coca-Cola 20-oz. bottles made from 100% recycled plastic

PR Campaign

Samsung Electronics America: Samsung Solve for Tomorrow national STEM competition

M&C Saatchi Sport & Entertainment North America: Toss In, Take Out

Mars Food & Nutrition: Ben’s Original Commitment to Purpose and Inclusive Opportunities

Providence-Covenant Health: Breastfeeding Challenge

SkipTheDishes: Zero Waste Chef

Public Affairs/Issues Management Campaign

Walt Disney World Resort: Disney in Florida

Sacramento Municipal Utility District (SMUD): Contact SMUD First

Report (CSR, DEI and/or ESG – Print or Digital) 

STO Building Group: STOBG Cares: Corporate Responsibility Report

Ameresco, Inc.: Ameresco’s Impact Report Exemplifies Doing Well by Doing Good for People, Planet, and Policy

CF Industries and FTI Consulting: ESG and Sustainability Report

Cisco Systems, Inc.: The Power of Purpose: FY23 Cisco Purpose Report

Consolidated Asset Management Services (CAMS): CAMS Annual ESG Report

Dubai Electricity and Water Authority: DEWA Sustainability Report

Teladoc Health: 2023 Corporate Social Responsibility Report

Social Media Campaign

Megaworld Foundation, Inc.: Mega Summer Ventures 4 All

OLLY: OLLY Mental Health Awareness Month Campaign

Stakeholder Engagement

L’Oréal Groupe: L’Oréal Climate Emergency Fund

Mars Food & Nutrition: Ben’s Original Commitment to Purpose and Inclusive Opportunities

T-Mobile: Earth Day Quiz

Video

Cook County Department of Public Health: Here to Hear You – Suicide Prevention Community Conversations

Howard Community College: Drag[on] Extravaganza: The DRAGumentary

CSR & ESG Social Impact

Cause Advocacy Campaign

OLLY: OLLY Mental Health Awareness Month Campaign

Better Together: Better Together Insight Report: Navigating Biases in Generative AI

Call of Duty Endowment: Loot for Good

DonorsChoose: Unique Impact, Unique Burdens: Insights into the Black Male Educator Experience

First Quality: Diaper Need Awareness Week 2023

Community Affairs

Audible: Audible’s New Business Attraction Program Recruits Diverse, High-Growth Companies to Newark’s Innovation Economy

Corewell Health: Veggie Van

Corporate-Community or Nonprofit Partnership

DraftKings: DraftKings S.E.R.V.E.S.

Cemex Egypt: Very Nile & Cemex Partnership

Dentsply Sirona: Partnering to advance the future of cleft care

ESPN: ESPN’s Wish Granting

F.N.B. Corporation: The FNB Financial Center Project

Ford Motor Company: Team Rubicon Powered by Ford

Hyundai Hope On Wheels: Hyundai Hope On Wheels 25th Anniversary

Mattress Firm: Mattress Firm and its partner Good360 solve Mattress Firm’s obsolete inventory challenges, reduce landfill waste and help 5,000 families nationwide sleep soundly through a collaborative product donation program.

Mercedes-Benz USA: Driving Your Future x Safe Kids Worldwide

PepsiCo Foundation: PepsiCo Foundation-She Feeds The World

Robinhood: Robinhood Retirement for Independent Workers

Southwest Airlines: Repurpose with Purpose

Education or Scholarship Program

Sacramento Municipal Utility District (SMUD): SMUD Education Programs

American Motor Honda: Honda Battle of the Bands

BODEN Agency: McDonald’s x BODEN Agency: HACER® National Scholarship

Fox Corporation: FOX For Students

Great Jobs KC: Radically Impacting the Kansas City Community through Job Training and College Scholarships

Mastercard: Girls4Tech

Sallie Mae: National Scholarship Month

Fundraising and Philanthropic Initiative

AstraZeneca Foundation: Accelerating Healthcare Access through Community, Connection & Impact

Link Logistics and CoreGiving: Link Logistics’ CoreGiving Day

Northwell Health: Back to School Drive

Global CSR & ESG Initiative

PepsiCo Foundation: PepsiCo Foundation-She Feeds The World

Carl Zeiss AG: ZEISS – A Heart for Science

Dentsply Sirona: Partnering to advance the future of cleft care

EPAM Systems Inc.: EPAM Response: Water to the Kherson Oblast

Lam Research: FIRST Global Challenge 2023

Pertamina Patra Niaga – AFT Minangkabau: Wahyu Hamdika

Sofidel: Sofidel and Suzano for “Together we plant the future”

Public Health or Safety Initiative

BlueCross BlueShield of Tennessee: Addressing Disparities Through Data – Health Equity Report

Allergy & Asthma Network: National Trusted Messengers Program to Address Health Inequities

Exact Sciences: Exact Sciences’ Colorectal Cancer Awareness Month Campaigns

DE&I Campaigns/Initiatives

Community Relations

BODEN Agency: BODEN Agency x PepsiCo Juntos Crecemos

LAIKA: LAIKA DEI Committee

Mizuho Americas: Pathways to Career Success: Five Years with Genesys Works NYC

Genentech and Syneos Health Communications: Putting Ableism in the Spotlight: A First-of-its-Kind Musical

TouchPoint Support Services: Afghan Refugee Program Makes History in Tulsa

Cultural Celebration or Event

Orange County Transportation Authority: Tet Events for Lunar New Year of the Dragon

BlueCross BlueShield of Tennessee: African Americans and the Arts – Celebrating Black History Month

NBCUniversal Telemundo Enterprises: Hispanic Heritage- Be the Next Story Told

Diversity, Equity and Inclusion Commitment

Criteo: DEI Initiatives

APCO: Accelerate What’s Right

Better Together: Better Together Insight Report: Navigating Biases in Generative AI

Coca-Cola Southwest Beverages: Community Canvas: An Inclusion and Diversity Initiative By Coca-Cola Southwest Beverages

Devereux Advanced Behavioral Health: DEIB program

Ellucian: Building Company Culture Through DEI

FINEOS Corporation Ltd: FINEOS DEI Embrace

Nissan Motor Co., Ltd.: Nissan DEI Champion

Nobel: Global Diversity Awareness Month at Nobel

Philip Morris International: All In for Inclusion

Sallie Mae: National Scholarship Month

TouchPoint Support Services: DEI Commitment

VCU Health: VCU Health’s Commitment to DEI

Employee Resource Groups (ERGs)

NeoGenomics Laboratories: Employee Resource Groups – NeoGenomics Laboratories

Circana: Circana: Building a Diverse and Dynamic Culture

Criteo: Criteo Cares

LAIKA: LAIKA DEI Committee

NextRoll: NextRoll’s Employee Resource Groups (ERGs)

Prudential: BRG Real Talk video series

Purdue Pharma: Employee Resource Groups

Event (Virtual or Live)

Genetech and Syneos Health Communication: Putting Ableism in the Spotlight: A First-of-its-Kind Musical

Criteo: International Women’s Day Events

Howard Community College: Drag[on] Extravaganza

Orange County Transportation Authority: Tet Lunar New Year of the Dragon

Hiring Practices

Cardinal Health: Talent Acquisition Team

Arlo Technologies: Arlo Inclusion Rule

Intranet Strategy

Northrop Grumman: Northrop Grumman Employee Communications Center of Practice

Arlo Technologies: Arlo Connect

Mentoring Program

Mizuho Americas: M.A.D.E. University

Cloudera: Empowering Diversity through Cloudera’s Sponsorship Program

PR or Marketing Campaign

McCabe Message Partners: The American Nurses Association’s Racial Reckoning

APCO and Congressional Black Caucus Foundation, Inc.: Driving Dynamic Media Coverage at the Congressional Black Caucus Foundation’s 52nd Annual Legislative Conference

Genentech and Syneos Health Communications: Putting Ableism in the Spotlight: A First-of-its-Kind Musical

Social Media Initiatives

Little Rock Convention & Visitors Bureau: Experience Little Rock in Color

Syner-G Bio Pharma Group: Woman’s History Month Social Campaign

Training

Cisco: Cisco Global Executive Shadow Program

Hon Hai Precision Industry Co., Ltd.: Hon Hai Group’s Diversity, Equity and Inclusion Disability Service Program

People and Teams

Agency of the Year

BODEN Agency

Headstand and Allison Worldwide Purpose Center of Excellence

Professional of the Year

Allison Martin: GE Appliances

Lesley Forneris: The Center for Health Affairs & CHAMPS Healthcare

Mona Johnson: Consolidated Asset Management Services (CAMS)

Larysa Kautz: Melwood

Andrea Ponce: Porter Novelli

Brian Wolfburg: VyStar Credit Union

Team of the Year

Onyx Collective | The Walt Disney Company: Onyx Collective Publicity & Marketing Team

EPAM Systems Inc.: ESG Team

Orange County Transportation Authority: OCTA Diversity Outreach and Inclusion Team

For more information on our winners, check out their profiles here.

The post Celebrating the winners of Ragan’s 2024 CSR & Diversity Awards: List of winners appeared first on PR Daily.

PR Daily’s 2024 Nonprofit Awards celebrated the people, organizations and communities whose messages drove awareness and championed the causes that advanced their missions.

PR Daily hosted an awards luncheon on Sept. 27th at New York City’s Yale Club, where attendees gathered to celebrate the campaigns and strategies that platformed the purpose driving their clients and organizations.

“This year’s PR Daily Nonprofit Awards finalists demonstrate how communicating with values at te center of our message is possible every day through the stories we tell and the people we serve,” said Ragan CEO Diane Schwartz. “Working with the resources available to amplify the message and the causes they represent, these winners demonstrated a level of advocacy that instituted meaningful, lasting change in the communities they serve.”

PR Daily congratulates this inspiring group of leaders.

Grand Prize

Corporate/Nonprofit Partnership of the Year

Learning Undefeated: PORT-Able Learning Lab

BELFOR Property Restoration: National First Responders Day Initiative

Connected Nation: Teens Teach Tech

Nonprofit Communications Campaign of the Year

The Motorcycle Safety Foundation: MSF 50th Anniversary

Communications INC: High Seas Treaty Signing and Race for Ratification launch

Concern Worldwide US: Unite to Fight Hunger

Crohn’s & Colitis Foundation: Crohn’s & Colitis Foundation’s “It Takes Guts” Award Contest

PriceWeber: “Believe Me: Help and Hope for Sexual Assault Survivors”

Providence Regional Medical Center Everett: Work Stoppage Communication

The GRACE Foundation of NY: The World’s Largest Human Infinity Symbol

United Methodist Communications: #BeUMC

Nonprofit Communications Rising Star of the Year

Maryanna Antoldi: AARP Florida

Tori Martel: Allergy & Asthma Network

Nonprofit Communications Team of the Year

AARP Foundation: AARP Foundation

CCI Health Service: CCI Health Services Marketing & Communications Team

FHI 360: FHI 360 Corporate Communications

Campaigns and Communication

Advocacy or Awareness Campaign

Northeast Florida Healthy Start Coalition: Hey, Mama

Arthritis Foundation: 75th Anniversary Lights

Broward County Library: Freedom to Read Campaign

Care New England: Butler Teen Mental Health Campaign

Communications INC: Deep-sea mining at the ISA

Communications INC: High Seas Treaty Signing and Race for Ratification launch

Lutheran Social Services of the National Capital Area: After the 90-Days: Afghan Allies and the New American Dream

NASA Jet Propulsion Laboratory: NASA’s Message in a Bottle

NewYork-Presbyterian: NewYork-Presbyterian

Orphans Feeding Foundation: Stolen Voices

PriceWeber: “Believe Me: Help and Hope for Sexual Assault Survivors”

Storytelling for Good: Delta Sigma Theta Fights Texas SB1

The Joyce Foundation: Lunch and Learn Gun Violence Prevention Webinar Series

The Motorcycle Safety Foundation: MSF 50th Anniversary

Branding or Rebranding Campaign

FHI 360: FHI 360 Corporate Communications

Anti-Cruelty: Anti-Cruelty Rebrand

Brooklyn Org: Brooklyn Org Brand

Ideas On Purpose: Bloomberg Philanthropies’ Global Cities Impact Communications Series

Oceantic Network: Oceantic Network Rebranding Campaign

Utah Valley University: Branding & Awareness Campaign

Western Resource Advocates: A New Look for the West: WRA’s New Brand

Community-Nonprofit Partnership

Community Care Behavioral Health Organization: Our HAIR Campaign

Code for America: FormFest: Building Better Government One Form at a Time

EECU Credit Union: EECU x Fort Worth ISD “Stuff the Bus” Winter Clothing Donation Campaign

GBU Foundation: Community Grant Awards

Megaworld Foundation, Inc.: “Walk Into Your Future” Scholarship Caravan

Sēd: Get Joy Saves Halloween for Dogs

Content Marketing Strategy

AHIP: Content Marketing Strategy

OSF HealthCare: Pregnancy & Birthing Content Journey

PriceWeber: “Believe Me: Help and Hope for Sexual Assault Survivors”

Reading Is Fundamental: Rally to Read 100

Corporate-Nonprofit Partnership

ESPN: ESPN’s Wish Granting

Alorica: Making Lives Better with Alorica

Diversity Marketing Consortium: Diversity Marketing Consortium

Learning Undefeated: PORT-Able Learning Lab

Milton Hershey School: 2023 Hershey Sprint Car Experience

Crisis Communications

American Medical Association: Protecting Medicine from Government Interference, AMA Media Relations Team

Conway Regional Health System: Insurance Payor Negotiations

PRCN Procontent: One breath – the right to home treatment under a ventilator

Providence Regional Medical Center Everett: Work Stoppage Communication

CSR/ESG Initiatives

TEAM LEWIS Foundation: TEAM LEWIS Foundation Supports 1,500+ Causes Globally

Konica Minolta Business Solutions U.S.A., Inc.: Konica Minolta’s 2023 Corporate Social Responsibility Initiatives

Diversity, Equity and Inclusion Communications

Melwood, Children’s National Hospital, Curley Company and Contrast & Co.: Camp Accomplish Collaboration

DonorsChoose: Identity-Affirming Digital Content

Employee Communications

Providence Regional Medical Center Everett: Work Stoppage Communication

American Medical Association: AMA Employee Communications

Children’s Health: Employee Photo Mosaic Celebrates Team and Workplace in Unique Activation

City of Hope Orange County: Hope is at Work vs. OC Marketing & Communication

Goodwill of North Georgia: The Hub

HIROC: HIROCafé

Event PR and Marketing

Sēd: Get Joy Saves Halloween for Dogs

Great Jobs KC: Great Jobs KC x GMA3

Mighty Engine: UNCF UNITE 2023

Fundraising & Volunteer Communications

University of Central Florida: UCF Day of Giving 2023

AARP Foundation: AARP Foundation

Minds Matter Bay Area: Back to School Night Fundraiser

Innovation in Nonprofit Communications

Orlando Health with MediaSource & Mastercard: The Test & Learn Approach: Quantifying the Business Impact of Earned Media in Nonprofit Healthcare

Chesapeake Regional Healthcare: The Lifesavers of Chesapeake Regional

The Marfan Foundation: Marfan Awareness Month 2024

Marketing Campaign

PriceWeber: “Save My Human”

Starlight Children’s Foundation: Starlight’s Power of Play Campaign

Call of Duty Endowment: Loot for Good

Iowa Pork Producers Association: Purchase Moore Hamann Bacon

Ohio Association of Foodbanks: Understanding Ohio’s Medicaid Changes – How Get Covered Ohio Can Help

San Antonio Sports: San Antonio Sports: Activate

United Methodist Communications: #BeUMC

Media Relations Campaign

The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute with MediaSource: Breast Cancer Awareness Campaign Leverages Multimedia Storytelling, Driving Awareness, Donations and Mammograms

American Diabetes Association: 83rd Scientific Sessions Media Relations

Berkeley Communications: Employer Power in Healthcare: A bold move to reshape the system

Children’s Health: Children’s Health Tackles Youth Mental Health Crisis with Targeted Earned Media Strategy

City of Hope Orange County: The Younger Face of Cancer

Dittoe PR: Evans Scholars Foundation

Ellis Marsalis Center for Music: Branford Marsalis Returns Home to Become Artistic Director of Non-Profit Named for His Father

Environmental Defense Fund: MethaneSAT Campaign

Media Profile: Daily Bread Food Bank – Who’s Hungry

NewYork-Presbyterian: NewYork-Presbyterian Raises Awareness of Groundbreaking Advance in the Treatment of Sickle Cell Disease Through One Patient’s Inspiring Story and Physician Expertise

Otter PR: Music Beats Cancer

PriceWeber: “Believe Me: Help and Hope for Sexual Assault Survivors”

Providence Regional Medical Center Everett: Work Stoppage Communication

Sēd: Get Joy Saves Halloween for Dogs

The Hodges Partnership: Serving Up Comfort: Mercy Chefs’ Response to Maui Wildfires

The Thomas Collective: Portraits of Hope

The University of Texas MD Anderson Cancer Center: Cancer Patient Wedding Story

Multi-channel Campaign

Ohio Department of Commerce: Recovery Within Reach

American Society of Radiologic Technologists: “Be Seen” Campaign

Environmental Defense Fund: MethaneSAT Campaign

Global Strategy Group: UnidosUS’s HOME Initiative: Launching a national program to expand homeownership opportunities to four million Latinos

Metrolinx: Ontario’s One Fare Program

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Northwell Health Foundation: Baby Michael/NICU video

PR Campaign

Rady Children’s Hospital-San Diego: Rady Children’s Invitational

Berkeley Communications: Employer Power in Healthcare: A bold move to reshape the system

Evocati Public Relations: Launching MilitaryConnected.org in a Crowded “Sea of Goodwill”

PR or Marketing on a Shoestring Budget

Soft Bones: World HPP Day

Storytelling for Good: SOME Trot for Hunger

Storytelling for Good: Thrive Prince George’s Launch

YMCA of Greater New York/BerlinRosen: Water Safety Month

Public Affairs Campaign

AARP: WV Social Security Tax Relief

PRCN Procontent: Safe Hospital is a Safe Patient

Re-engagement Strategy

The Marfan Foundation: Marfan Awareness Month 2024

High Tech High: Discover the ‘Wow’ of Project-Based Learning

Social Media Campaign

The Marfan Foundation: Marfan Awareness Month 2024

Conway Regional Health System: Barbie Breast Cancer Awareness

FOUR PAWS USA: March Napness 2024

High Tech High: Discover the ‘Wow’ of Project-Based Learning

Jhpiego: TB or Not TB?

Megaworld Foundation, Inc.: Mega Summer Ventures 4 All

Providence Swedish: Wellness Wednesday

Visual Storytelling

Northwell Health with MediaSource: Nonprofit Campaign Leverages Video For First-Ever Medical Breakthrough

AARP: Minnesota Paid Leave

American Society of Radiologic Technologists: “Be Seen” Campaign

Autoimmune Association: Autoimmune Expressions

Casey Family Programs: Thriving Families, Safer Children, Supportive Communities — 2023 Signature Report

Northwell Health Foundation: Baby Michael/NICU video

Communications Assets

Annual Report

Children’s Health: Children’s Health 2023 Beyond ABC Report and Symposium Spurs Action for Youth Mental Health Crisis

AARP Foundation: Annual Report

Casey Family Programs: Thriving Families, Safer Children, Supportive Communities — 2023 Signature Report

Centerstone: Centerstone’s FY23 Annual Report

Health Center Partners of Southern California: Elevating Primary Care | 2022/23 Impact Report

Milton Hershey School: 2022-2023 Brown & Gold Annual Report

Western Resource Advocates: Western Resource Advocates’ 2022 Impact Report – Building A Better West

Digital Content

Children’s Health: Children’s Health Boosts Website Visits, Reaches Spanish Speaking Audience with Translation Initiative

Georgia College & State University: GCSU University Communications

Providence Swedish: Swedish Blog

Podcast

Miami University: Major Insight

AHIP: The Next Big Thing in Health

Connected Nation: Connected Nation podcast

Opportunity Home San Antonio: Beyond Housing Podcast

OSF HealthCare: OSF Health Accelerated Podcast

Publication/Report

Northwell Health Foundation: Gratitude

Casey Family Programs: Thriving Families, Safer Children, Supportive Communities — 2023 Signature Report

Centerstone: Centerstone’s FY23 Annual Report

Connected Nation: Board of Director’s Report

Great Jobs KC: Great Jobs KC Newsletter

SCAN Group: 2024 ESG Report

World Vision U.S.: World Vision magazine

Video

Orphans Feeding Foundation: Stolen Voices

AHIP: AHIP Mission Video

ASEAN-Japan Centre: Golden Bridge Short Video Campaign

CCRC: CCRC Hacker Series

Children’s Museum Houston: Children’s Boo!seum Houston

Georgia College & State University: GCSU University Communications

Miami University: When Hippo Met Watermelon: Miami University’s Viral Moment Wins Hearts

US Youth Soccer: US Youth Soccer National Championships

Website

YMCA of Greater Toronto: ymcagta.org

Code for America: Benefits Enrollment Field Guide

Reading Is Fundamental: Website

Wellstar Foundation: Wellstar Foundation Website

For more information on our winners, check out their profiles here.

The post See all winners of PR Daily’s 2024 Nonprofit Awards appeared first on PR Daily.

Running Nov. 12-15, #CommsWeek is the can’t-miss series of in-person and virtual events this fall, a series designed to amplify, celebrate and accelerate the role of the communicator through education, inspiration, mentorship, technology showcases, networking opportunities and more.

Keep your eyes on this space for a continually updated list of all the week’s happenings.

Central to the week is our Future of Communications Conference, in Austin, Texas. Tailored for internal communicators, PR professionals and marketing experts, the Future of Communications Conference will fortify you with well-rounded tactics and skills to navigate what lies ahead for communicators in 2025 and beyond.

Forecasting the future of communications

At Ragan’s Future of Communications Conference, hundreds of comms leaders and professionals will assemble to learn, connect, innovate and strategize.

We’ll learn from colleagues at companies like Wells Fargo, United Airlines, Merck, Pinterest, Cisco, Scouting America, the United States Department of Defense and many more.

Delivering our opening keynote on Nov. 14 is Leah Johns, founder and leader of the Global Consumer Lab at consumer insight and foresight think tank Bain.

Leah Johns, Founder and Leader of Bain’s Global Consumer Lab.

Johns’ research on creating sustainable consumer behaviors informs her advice on how communicators can best navigate societal shifts to better serve the needs of employees, customers and the public—while boosting the influence of the comms role in the process.

Later that afternoon during a fireside conversation, Dan Thomas, CCO of the United Nations Global Compact, will share insights into how

communicators can meet the needs of an ever-expanding global community.

Dan Thomas, CCO, United Nations Global Compact

In addition to sharing his firsthand experience leading communications for the UN General Assembly, Thomas will offer perspective on how communicators can navigate the potential impacts of this year’s worldwide elections to foster progress and stability.

Thomas’ fireside will unearth insights at the intersection of communication, innovation and global policy with a focus on uniting disparate stakeholders to fulfill shared goals.

This focus on driving behavior and engaging global stakeholders will future-proof your comms, helping you align functional objectives with stakeholder expectations to meet larger business goals.

But the importance of staying engaged in social conversations about your brand or organization cannot be understated, either. As relationships between brands and creators continue to evolve, a special keynote fireside with Nicole Dye-Anderson, SVP, head of media relations, experiential and influencer strategy at Wells Fargo will delve into her strategies for influencing the future in a new social media landscape.

Nicole Dye-Anderson, SVP, head of media relations, experiential and influencer strategy, Wells Fargo

Dye-Anderson will offer her industry-leading perspective into the changing role of media influencers and what it means to redefine KPIs to measure success in today’s digital landscape. She’ll also offer pragmatic advice for establishing goal-focused partnerships with a diverse array of creators while mitigating backlash.

Of course, these keynotes are just the BBQ sauce on top of a Texas-sized #CommsWeek feast. The Future of Communications Conference also includes one-of-a-kind experiences such as Ragan’s interactive AI Prompt Slam, when attendees will practice prompt generation challenges with each other in real-time.

The conference will also feature Ragan’s Icon Awards, a prestigious ceremony honoring the legendary, luminary leaders driving our function forward.

Register for the Future of Communications Conference today and be sure to check the main Communications Week hub for more updates on additional #CommsWeek events in the weeks ahead.

The post What to expect during Ragan’s Communications Week appeared first on PR Daily.

The HarrisX – Ragan CEO/Communicators Perceptions Survey needs CEOs, CCOs and senior-level communicators to share their opinions on a variety of topics including the state of comms in the workplace, evolving attitudes about AI, how strategies are shifting around DE&I, ESG and brand safety. We’ll share the preliminary findings, including how CEOs and communicators differed in their responses, leading up to Ragan’s Communications Week, Nov. 12-14. Full results will be shared in a special report following Ragan’s Future of Communications Conference this fall.

Take the survey here.

For those who take the time to share their insights and who provide their email, we will send a copy of the final, aggregated findings and executive report.

Your views are important to us and your answers will be kept anonymous.

The post CCOs needed: Take Ragan and HarrisX’s 4th annual CEO/CCO Perceptions Survey appeared first on PR Daily.

The 2024 Social Media, Digital & Content Marketing Awards spotlighted the hidden stars and talent behind impressive social and content marketing campaigns to showcase their work and honor professionals in a range of categories, from Best Social Media Campaign to Digital Community Engagement.

PR Daily hosted an awards gala on August 1, where attendees were excited to gather and celebrate fellow social and content marketing luminaries. We applaud the agencies, leaders and campaigns that made the most impact across platforms and industries.

“While the digital and social media landscapes are always in flux, these winning campaigns prove that engagement, education and brand visibility still have the power to help organizations cut through the noise,” says Diane Schwartz, CEO of Ragan Communications and PR Daily.

In their acceptance speeches, honorees were asked to answer one of several prompts, including what motto propelled them to success and what a musical of their efforts would be called.

“Our motto for this effort was survive and advance,” said Blayne Beal senior executive director for the office of the president at Texas Tech University. “When you’re undertaking the largest marketing campaign in the history of an institution, you need to focus on the larger goals at hand. With all the work that went into our efforts, if I had to name our campaign a musical, it would be ‘Thank God It Only Happens Once.'”

Ragan and PR Daily congratulate this trailblazing group of social stars. Read on to see the full list of honorees.

Click these links to jump to each section.

PR Daily Social Media & Digital Awards

Finalists: Grand Prize

Agency of the Year • Campaign of the Year • Team of the Year

Finalists: Campaigns and Categories

Annual Report • Blog • Brand Awareness • Cause Marketing • Collaborative Social Media Communications • Community Engagement • Content Marketing • Crisis Management • CSR/ESG Communications • Digital Community Engagement • Diversity, Equity & Inclusion Campaign • Edutainment • Employee Engagement • Employer Branding • Healthcare Marketing Campaign • Influencer Campaign • Instagram • Interactive Content • Intranet • LinkedIn • Livestream • Marketing Campaign • Media Relations Campaign • Metaverse • Micro-Influencer Campaign • Mobile App • Multichannel Campaign • Paid Social Media Campaign • Podcast • Public Relations Campaign • SEO Strategy • Short-Form Video • Social Listening and Real-Time Response • Social Media Campaign • Specialty Campaign • Thought Leadership Campaign • TikTok • Twitter/X • Use of AI • User Generated Content • Video • Visual Storytelling • Website Redesign or Relaunch • Wellness Campaign

Grand Prize

Agency of the Year

CCOMGROUP INC.

IW Group

Campaign of the Year

Hulu: Only Murders in the Building S3 Social Campaign

Blue Cross Blue Shield of Michigan: Blue Cross Virtual Well-Being Bohemian Rhapsody

Factory PR: Repreve’s YOY Growth on Instagram and TikTok

Fight or Flight: Accounts Deceivable

HUGO BOSS: BOSS x NFL

Nemours Children’s Health: Well Beyond Medicine Podcast

SAG-AFTRA

Team of the Year

Torc Robotics: Torc Robotics Social Media Team

Citizens: Citizens Enterprise Social Media and Content Strategy Team

Daversa Partners: Daversa Partners’ Marketing & Communications Team

Hulu – The Walt Disney Company: Hulu Social & Influencer Marketing

SCAD: SCAD Social Media & International Marketing Team

Campaigns and Categories

Annual Report

Link Logistics: 2022 ESG Report

Hampton University: HU Annual Report 2022 – 2023

iQ 360: Hawaiian Electric Industries’ 2022 ESG Report

Blog

The Hoffman Agency: Making Synopsys Discoverable in the Digital Media Era

ACTwireless: ACTwireless Blog

Cisco: WeAreCisco

Maryland Department of Commerce: Showcasing Maryland’s Business Community

Molson Coors Beverage Company: Beer & Beyond

WestEd: WestEd Communications

Brand Awareness

Fight or Flight: Accounts Deceivable

IMA Financial Group: OneIMA: Building the Broker of the Future

JBL Harman Industries: JBL Authentics Launch Campaign

Sela x Newcastle United: We’re Back

Torc Robotics: Torc Robotics Social Media Team

Cause Marketing

Grant Thornton: Purple Paladin Campaign

1Milk2Sugars: TUMS x Second Harvest

Embecta: 2023 World Diabetes Day Campaign | Celebrating 100 Years of Impact

Intention.ly: Campaign for Savvy Ladies: Breaking the Money Silence Through a Gala with a Social Mission

Collaborative Social Media Communications

IMA Financial Group: IMA HoloLens

Cisco: Cisco’s Social Media Campaign for Gartner IT Symposium/Xpo

Citizens: Live from the Citizens Cheer Zone

Dallas Independent School District: Dallas ISD Grad Goals

Penn State University: Penn State Social Media Team

Tenable: Cloud Nine Collaboration: Tenable Cloud Security on Social Media

Vanderbilt University: Welcome Week 2023

Community Engagement

Community X SEEN: COMMUNITY X SEEN – US Launch

Altura Credit Union: Altura Cares

Content Marketing

Daversa Partners: Daversa Partners’ Marketing & Communications Team

Avison Young: Data Bites

BackBay Communications for IMPACT Community Capital: IMPACT Community Capital’s 25th Anniversary Campaign

GKV: Soli Organic 2023 Social Media

VyStar Credit Union: Follow Friday

Crisis Management

The Explorers Club: Titan Search and Rescue

Aqua & Vault Communications: Aqua – Delaware River Chemical Spill Crisis Response Plan

Conway Regional Health System: Insurance Payor Negotiations

CSR/ESG Communications

Adtalem Global Education: Bridging the Gap

TEAM LEWIS Foundation: TEAM LEWIS Foundation: Making a Global Impact, One Local Cause at a Time

Digital Community Engagement

Edelman on behalf of Dove: Dove Community Management Team

PAN Communications: Unlocking Overlooked Markets: Enthought’s Integrated & Agile Approach to Webinar Engagement

Telemundo: Viva Engage Internal Awareness Campaign

Diversity, Equity & Inclusion Campaign

HUNTER: Listerine Addresses Diversity in Dentistry with The Whoa Collection

Johnnie Walker: Johnnie Walker “Watch Women’s Sports” Campaign

Visit Philadelphia: Visit Philadelphia | Drag Queen Story Time

Edutainment

CCOMGROUP: Neutrogena Edu-tains During National Healthy Skin Month

Conway Regional Health System: Barbie Breast Cancer Awareness

Fight or Flight: Accounts Deceivable

Employee Engagement

Mastercard: The Mastercard Way Carpool Sessions

Endo: Championing Engagement Excellence: Endo’s Values-Based Data-Driven Journey

IMA Financial Group: Championing Connection: Elevating Workplace Engagement at IMA

MMC & Pfizer Rare Disease: Unifying Pfizer Rare During Times of Change

Telemundo: Viva Engage Internal Awareness Campaign

Tenable: Collaborative Engagement at Tenable: Unleashing Potential by Prioritizing Our People

Employer Branding

Cisco: 2023 #LoveWhereYouWork Contest

Citizens: Employee Advocacy

BorgWarner: BorgWarner: Charging Forward on LinkedIn

National Tank Truck Carriers: See Yourself in a Tank Truck

PCL Construction: I Choose PCL: A Fortune 100 Success Story

Tenable: Team Tenable Wins Together: Workplace and Culture Awards Framework

Healthcare Marketing Campaign

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Adtalem Global Education: Equity, Delivered

Conway Regional Health System: Barbie Breast Cancer Awareness

MOLLI Surgical: MOLLI Surgical

Mount Carmel Health System: Mount Carmel Health System Bariatrics Marketing

Mount Carmel Health System: Mount Carmel Health System Primary Care Marketing

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

Smarty Social Media: #myOPRAjourney – Limb Loss Awareness Month Social Campaign

Influencer Campaign

HUNTER: TABASCO Brand x TINX Normalize Hot Sauce As Dressing

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Ad Council: Elena Havas-Taylor

Brandon: An Idahoan Thanksgiving

CCOMGROUP: COACHELLA by Neutrogena

Ifaw: #DisasterReady

KWT Global: Rewriting the Rules with Lovesac

Red Robin: Burgertini

Westchester County Tourism: Westchester: A Story to Tell

Instagram

PepsiCo Beverages North America: What Makes Us POP (@PeopleOfPepsi)

Visit Philadelphia: Come for Philadelphia. Stay for Philly.

Cisco: WeAreCisco

Life Inside Dropbox: People Behind the Products

Merz Aesthetics: Global Social Media at Merz Aesthetics

San Manuel Band of Mission Indians: Yaamava’ Resort & Casino Social Media Team

SCAD: SCAD Instagram

Sun City Hilton Head: Sun City Hilton Head Instagram

Interactive Content

Blue Cross Blue Shield of Michigan: Blue Cross Virtual Well-Being Bohemian Rhapsody

Fight or Flight for Frontify: Real or Not Real

Visit Philadelphia: Visit Philadelphia Date Filtering

Intranet

The New York Times: At The Times Intranet

Endo: Championing Engagement Excellence: Endo’s Values-Based Data-Driven Journey

Link Logistics: The Link

Regeneron Pharmaceuticals: “RON” Intranet Transformation

LinkedIn

BorgWarner: BorgWarner: Charging Forward on LinkedIn

Bristol Myers Squibb: Bristol Myers Squibb LinkedIn Live Event

Blue Cross Blue Shield of Michigan: Daniel J. Loepp LinkedIn Presence

Link Logistics: LinkedIn Brand Presence

PAN Communications: Ware2Go: Shaping the Future of Fulfillment

Trellix: Trellix Advanced Research Center Newsletter

Livestream

Citizens: Live from the Citizens Cheer Zone

Marketing Campaign

Aggreko: Demystifying New Technologies

HUNTER: Kelis Partners With LACTAID to Get You to Drink Real Dairy

Link Logistics: Link+

Manulife Group Retirement Services: Say Goodbye to Paper Campaign

Material: Material-ABM EV Answers Marketing Campaign

Peraton: Invisible War

Media Relations Campaign

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

KWT Global: IRONMAN World Championship

PAN Communications: Taking Jobber From Series D to Media Domination

PAN Communications: Venti Technologies: The Race Towards Self-Driving Success

Red Banyan: Philly Stands With Israel

The Lewis Pugh Foundation: Hudson Swim 2023

The Permanente Federation: Kaiser Permanente Advanced Care at Home Media Campaign

Metaverse

Jack Daniel’s Tennessee Honey: Jack Daniel’s Tennessee Honey Art, Beats + Lyrics “The Verse”

Micro-Influencer Campaign

SkipTheDishes: #SkipSquad

IPSY: Glam-O-Ween

Visit Philadelphia: Visit Philadelphia + Philly Mom

Mobile App

Sprout Social: Sprout Social Mobile Application

Substance Abuse and Mental Health Services Administration: “Talk. They Hear You.” Mobile App

Multichannel Campaign

SAG-AFTRA: SAG-AFTRA

City of Miami Beach Marketing and Communications: “Find Your Wave”

Office of Legacy Management: Twenty Years of Legacy Management

Paid Social Media Campaign

Masonite: Masonite Performance Door System Paid Social Media Campaign

Advocate Health: On Demand Care: Reaching the right audiences with the care they need, when they need it

Aggreko: Demystifying New Technologies

Cisco: Cisco at RSAC 2023

ClickFunnels: Funnel Hacking Live

HOW Agency: HOW x Galanz

Novitas Communications: Vote No on Rent Control Digital Campaign

Smarty Social Media: Igniting Patient Demand for Innovative Bunion Surgery

Podcast

Fight or Flight: Accounts Deceivable

Nemours Children’s Health: Well Beyond Medicine Podcast

Union Station Homeless Services: Changing the Narrative About Homelessness

WestEd: WestEd Communications

Public Relations Campaign

Inizio Evoke Comms: Gr8 Eye Movement Campaign: Bringing Eye Health Into Focus

HUGO BOSS: BOSS x NFL

JBL Harman Industries: JBL Authentics Launch Campaign

Madame Tussauds Las Vegas: Madame Tussauds Las Vegas Reveals First Ever Travis Barker Wax Figure

SEO Strategy

UC Davis Health: Cultivating Health Blog SEO Strategy

The Hoffman Agency: Making Synopsys Discoverable in the Digital Media Era

Short-Form Video

HUNTER: Kelis Partners With LACTAID to Get You to Drink Real Dairy

Material: Material-Chuck E. Cheese Video Submission

Advocate Health: Connecting with our Communities with Impactful Patient Stories

Aggreko: Aggreko Named Official Temporary Power Partner of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023

AHIP: AHIP Mission Video

Citizens: Small Business Community Champions Video Series

Hampton University: School of Religion Launch

Life Inside Dropbox: People Behind the Products

Society of NeuroInterventional Surgery: We Are Neurointervention

Social Listening and Real-Time Response

The North Face: The North Face Turns Viral Customer Video Into Community Management Win

Advocate Health: Using Social Media to Create a Safe Harbor in Health Care

American Dental Association: ADA Surprise and Delight Program

Edelman on behalf of Dove: Dove Community Management Team

US Postal Service: The World’s Largest Focus Group: applying social data enterprise-wide

Social Media Campaign

AZIONE: HOKA Fly Human Fly Campaign

Cisco: Cisco Live

Great Clips: Back-to-School

IW Group: They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar

Life Inside Dropbox: People Behind the Products

The Lewis Pugh Foundation: Hudson Swim 2023

WestEd: WestEd Communications

Specialty Campaign

TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: “PTO with Palo Alto Networks”

IW Group: They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar

Lincoln Financial: Start Asking Campaign

Thought Leadership Campaign

PAN Communications: Qualtrics: The Making of a Category Leader

Daversa Partners: Daversa Partners’ Marketing & Communications Team

Ivanti: Ivanti CSAM

TikTok

HUNTER: TABASCO Brand x TINX Normalize Hot Sauce As Dressing

Cherokee Nation: Cherokee Nation Social Media Team

Factory PR: Repreve’s YOY Growth on Instagram and TikTok

KWT Global: How Illumina Created #GenomicsTok

National Pest Management Association & Vault Communications: National Pest Management Association’s

@PestWorld Channel: Taking Over Bug TikTok by Swarm

Twitter/X

BorgWarner: The Borg-Warner Trophy Speaks to Racing Fans

Use of AI

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

PCL Construction: PCL Construction’s AI-Mazing April Fools Day Prank

User Generated Content

Penn State University: Penn State Social Media Team

Jive PR + Digital: DSW UGC Campaign

Tenable: Unleashing the Power of People: Tenable’s Trailblazing Journey with Employee-Generated Content

Video

City of Miami Beach Marketing and Communications: “Find Your Wave”

Aggreko: Aggreko Named Official Temporary Power Partner of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023

Caption Design: Supermajority’s Advocacy 101 Video Series

Jefferson Health: Jefferson Health Multimedia Team

Roman Catholic Diocese of Austin: 75th Anniversary

TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: Cybersecurity Tools to Fortify Your Digital Life

Tulane University: Parade of Possibilities

Utah Valley University: Wolverine Stories

Visual Storytelling

Hancock Whitney: “NO” is a Beautiful Thing

Lesser, Lesser, Landy & Smith: Nearly a Century of Service

St. Ann’s Community: Celebrating 150 Years of Caring for the Most Important People on Earth

TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: Cybersecurity Tools to Fortify Your Digital Life

The Lewis Pugh Foundation: Hudson Swim 2023

Website Redesign or Relaunch

AHIP: Modern Medicaid Alliance Website Redesign

American Association for Debt Resolution: AADR Rebrand

CARF International: CARF International Website Redesign

Material: Material-The Presidio Website Redesign

Saint Ignatius College Prep: Saint Ignatius College Prep

Wellness Campaign

Be the Change Group: The Proof (BC Cancer Alcohol Awareness Campaign)

BlueCross BlueShield of Tennessee: BlueCross BlueShield of Tennessee WellTuned Blog – Quick “tune-ups” for your health

Thorne: Thorne – Build to Last

PR DAILY CONTENT MARKETING AWARDS

Click these links to jump to each section.

Finalists: Grand Prize

Campaign of the Year • Strategy of the Year • Team of the Year

Finalists: Content Marketing Campaigns

B2B Campaign • Campaign for Educational Institution • DE&I Communications • Editorial Strategy • Executive Visibility • Healthcare Campaign • Influencer Marketing • Integrated Content Marketing • Media Relations Campaign • Product Launch • Public Health Campaign • Purpose-Driven Campaign • Technology Campaign • Thought Leadership Campaign • Travel, Hospitality and Tourism Campaign

Finalists: Content Marketing for the Purpose of

Brand Awareness • Employee Engagement • Executive Communications • Lead Generation • Talent Recruitment or Retention

Finalists: Content Marketing Strategy & Assets

Annual Report • Article or Series • Brand Journalism/Online Newsroom • Branded Content Series • Branded Content Site • Branded Podcast • Content Distribution Strategy • Corporate Blog • E-Newsletter • Event • Innovative Use of Content • Long-Form Video • Microsite • Multiplatform/Omnichannel Content • Overall Use of Video • Publication • Short-Form Video • Use of Artificial Intelligence/Machine Learning • Use of Research/Surveys • Use of SEO • Use of Social Media • Use of White Paper/Special Report • Video Series

GRAND PRIZE

Campaign of the Year

National Geographic: JFK: One Day in America

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Hulu: Only Murders in the Building Season 3

Opera Norway: Tabfulness Campaign

SEGA of America: SEGA’s “Sonic Superstars” Brings a Fresh Spin to Classic 2D Sonic the Hedgehog in a Brand-New High-Speed Adventure

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

Zumba Fitness: Zumba Responsibly

Strategy of the Year

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

ABB: Infrastructure Campaign

IMA Financial Group: IMA Content stack

Motorcycle Safety Foundation: 50 Years of Riding with the Motorcycle Safety Foundation

Team of the Year

ServiceNow: Brand Thought Leadership

Beacon Digital Marketing: Content & SEO

Daversa Partners: Marketing & Communications Team

IMA Financial Group: IMA Financial Group Marketing Team

National Geographic: National Geographic PR Team

CONTENT MARKETING CAMPAIGNS

B2B Campaign

ABB: Infrastructure Campaign

Aggreko: Demystifying New Technologies

GM Defense: Modernizing Military Mobility

Raistone: 2023 Content Marketing Strategy

Campaign for Educational Institution

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

Lee Andrews Group: Pope Valley Unified Crisis Communications

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Purdue Global: Purdue Global Comeback Campaign

DE&I Communications

Hensel Phelps: Building Together

Experience Columbus: Experience Columbus’ Minority Business Program

Editorial Strategy

IMA Financial Group: P&C Insurance Content Stack

ServiceNow: Brand Thought Leadership

Executive Visibility

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Coca-Cola Consolidated: Fostering Connection & Engagement with Executive Leadership

Healthcare Campaign

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Abiomed: Tiny but Mighty: World’s Smallest Heart Pump Makes Huge Difference in Heart Health Awareness

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Medical University of South Carolina: MUSC Bicentennial Documentary

Influencer Marketing

American Cleaning Institute: Class of Clean: Parents Weekend

9Rooftops: PA Lottery Makes the Holidays Festive with Holiday Scratch-Off Tickets

Deutsch Family Wine & Spirits: Yellow Tail Fresh Twist Influencer Campaign

RTX: How the World’s Most Powerful Fighter Jet Engine is Made

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Integrated Content Marketing

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

ABB: Infrastructure Campaign

Circana: Circana Complete Beauty

El Pollo Loco: 12 Days of Pollo

Philip Morris International: Philip Morris International – Rethink Disruption

The Permanente Federation: The Permanente Federation, Kaiser Permanente Advanced Care at Home Integrated Content Marketing Campaign

Traackr & Changemaker Communications: Traackr’s Top Beauty Creators 2023

Media Relations Campaign

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Miami University: What are the odds? Same room assignment 33 years apart.

Nikon: Nikon Small Word 2023

SEGA of America: SEGA’s “Sonic Superstars” Brings a Fresh Spin to Classic 2D Sonic the Hedgehog in a Brand-New High-Speed Adventure

WagerWire: Creating Movement: HPL & WagerWire

Product Launch

Aggreko: Demystifying New Technologies

Opera: Opera One Launch

Public Health Campaign

Substance Abuse and Mental Health Services Administration (SAMHSA): “Talk. They Hear You.” Campaign

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Initium Health: Strong as Granite

Purpose-Driven Campaign

Muscular Dystrophy Association: Accessible Air Travel

Call of Duty Endowment: Loot for Good

ESPN: ESPN’s Wish Granting

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Nutrien: Conversations Campaign

Technology Campaign

The Hoffman Agency: Supercharging Lightship’s Momentum with Aerodynamic Storytelling

ABB: Infrastructure Campaign

Quantum Xchange: Tales From the Crypto

Thought Leadership Campaign

Manulife: Health Insights Reports

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Exos: Finding Flow campaign

INFUSEmedia: Outlook 2024

PA Consulting: Healthier at Home

Travel, Hospitality and Tourism Campaign

REYA Communications: Neiman Marcus Fantasy Gifts Featuring Pelorus

Outside: Adventure Under the Radar in South Dakota

The Lake House on Canandaigua: Shine Bright: A Solar Eclipse Spectacle for The Lake House on Canandaigua

CONTENT MARKETING FOR THE PURPOSE OF

Content Marketing for the Purpose of Brand Awareness

Journey Further: Putting the Sizzle Back in Sizzler

AARP: Right Again! Trivia

Aggreko: Demystifying New Technologies

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

FORTUNE Brand Studio and JBS USA: Creating lasting change in hometown communities

Just Drive Media: RingCentral

Prime Video: Reacher Action Figure Stunt

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Purdue Global: Purdue Global Comeback Campaign

SIX: Relaunch SIX Blog

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

Content Marketing for the Purpose of Employee Engagement

BMO Financial Group: Financial Crimes Unit, Cyber Security Awareness Month

Korn Ferry: Be More Than

Lamb Weston: Purpose, Mission & Values

UC Davis Health: Believe in Better Brand Campaign Internal Launch

Content Marketing for the Purpose of Executive Communications

Children’s Health: Children’s Health Engages Team Members with Custom Communications Plan for Industry-Leading Nursing Award

Hulu: Hulu Executive Communications Campaign

Content Marketing for the Purpose of Lead Generation

Lincoln Financial Group: Market Intel Exchange Quarterly Report

Daversa Partners: Marketing & Communications Team

Content Marketing for the Purpose of Talent Recruitment or Retention

IMA Financial Group: Culture Catalysts: Building the Broker of the Future

Perituza Software Solutions: Where Innovation, Team Culture, and Giving Back Meet

CONTENT MARKETING STRATEGY & ASSETS

Annual Report

Army & Air Force Exchange Service: Annual report

Aspire Indiana Health: 2023 Annual Report

Novant Health: 2022 Annual Report

Article or Series

Daversa Partners: Marketing & Communications Team

University of Illinois System: Real Impact: University of Illinois System

Vizient: Spotlight on Maternal Health

Brand Journalism/Online Newsroom

Rowan University Content Team: Recruitment Marketing

Porter Novelli for Microsoft Source: Microsoft Source

Branded Content Series (Print or Digital)

Providence: Mental Health Moment

MissionSquare Retirement: MissionSquare Retirement Content  Marketing

Purdue Global: Purdue Global Comeback Campaign

Purdue University: Purdue Motorsports Engineering Partnership

ServiceNow: Brand Thought Leadership

Branded Content Site

Porter Novelli for Microsoft Source: Microsoft Source

White Lady Funerals: White Lady Funerals – Brand Reposition

Branded Podcast

Nemours Children’s Health: Well Beyond Medicine Podcast

Ametros: It’s Settled-The Ametros Podcast

Buildertrend: “The Building Code” Podcast

Circana: Circana Growth Insights

Korn Ferry: Korn Ferry Briefings Podcast

Content Distribution Strategy

Purdue University: Purdue Motorsports Engineering Partnership

Eaton Corporation: Advocacy at scale

Purdue University: Purdue’s Mark on the Indianapolis 500

Corporate Blog

ServiceNow: Brand Thought Leadership

Cisco: WeAreCisco Blog

iQ 360: iQ 360 Blog

SIX: Relaunch SIX Blog

E-Newsletter

Aggreko: Demystifying New Technologies

Broward County Library: Senior Spotlight eNewsletter

Peppercomm: Peppercomm’s Wit + Wisdom Newsletter

Teladoc Health: Teladoc Health Chronic Condition Management Newsletter

Event (Live or Virtual)

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

CeraVe: CeraVe Acne Academy

Children’s Health: Children’s Health 2023 Beyond ABC Report and Symposium Spurs Action for Youth Mental Health Crisis

Circana: Circana Growth Summit

IMA Financial Group: Putting People First: IMA’s Employee Benefits Summit Champions Human-Centric Content

Prime Video: Reacher Action Figure Stunt

PayIt: 2023 Digital Government Excellence Symposium

runDallas: HCK2 Partners

Ubisoft: Skull and Bones ‘Impress The Kingpin’ Activation

Innovative Use of Content

ABB: Infrastructure Campaign

imre: STIHL Weather-Based Social Targeting

Quantum Xchange: Tales From the Crypto

Long-Form Video

William Grant & Sons: Quest for Craft

9Rooftops: Greatness Grown

Feed Media: Industry videos

Medical University of South Carolina: MUSC Bicentennial Documentary

Microsite

ABB: Infrastructure Campaign

IMA Financial Group: IMA Client Microsite

Multiplatform/Omnichannel Content

St. Croix Hospice: Celebrating National Hospice & Palliative Care Month

Atrium Health: MoMo Twins

Lee Andrews Group: Driving Inclusivity: Branding and Empowering the Access for All Initiative

Overall Use of Video

Philip Morris International: Philip Morris International – Future Reimagined

Aspire Indiana Health: CEO retirement video

Opera Norway: Tabfulness Campaign

Purdue Global: Purdue Global/AP Video Hub – Campus Insights

Publication (Print or Digital)

UC Davis Comprehensive Cancer Center: Synthesis magazine, Summer 2023

The Content(ed) Copywriter: Cicada x Tech23 Insights Report

World Vision U.S.: World Vision magazine

Short-Form Video

FORTUNE Brand Studio and JBS USA: Creating lasting change in hometown communities

ABB: Infrastructure Campaign

Aggreko: Demystifying New Technologies

Aptive Environmental: This or This Commercial

Flagler College: WFCF 30th Anniversary

Opera Norway: Tabfulness Campaign

Purdue University: All Hail Purdue!

Use of Artificial Intelligence/Machine Learning

imre: STIHL Weather-Based Social Targeting

Jacksonville Jaguars: Duuuval Designs

IMA Financial Group: Capturing Targeted Audiences Through Clear Visual Identity

IMA Financial Group: Leveraging AI: Prompt Prose and the AskIMA Initiative

Noisy Trumpet Communications: San Antonio Museum of Art “Still Brewing Art”

Purdue University: Semiconductor Campus Illustration

Use of Research/Surveys

Revenue Management Solutions: Restaurant Trends (monthly report)

Digital Third Coast: America’s Changing Views on Marriage: Research and Survey-Based Media Relations Campaign

Opera GX: Panic Button

ServiceNow: Brand Thought Leadership

SIX: The Future of Finance Study

The Harbinger Group: Leveraging Survey Insights to Strengthen RevSpring’s Industry Expertise

Use of SEO

SIX: Relaunch SIX Blog

Digital Third Coast: Sober Curious Nation: SEO Link Building Campaign

UC Davis Health: Cultivating Health Blog SEO

Use of Social Media

Cisco: Cisco Live

ABB: Infrastructure Campaign

Aggreko: Demystifying New Technologies

AHIP: Social Content Strategy Refresh

Army & Air Force Exchange Service: Expanded Patronage

BERNINA of America: BERNINA 790 PRO Launch

Hallmark Media: The Way Home Season 2

Philip Morris International: Philip Morris International – Best Use of Social Media (LinkedIn)

Use of White Paper/Special Report

Manulife: Health Insights ADHD

SIX: The Future of Finance Study

Video Series

Room to Read: She Creates Change

9Rooftops: Greatness Grown

Buildertrend: Behind the Business

Destination Cleveland: The Land for Life Storytelling Project

Peoples Gas System: People of Peoples Gas

William Grant & Sons: Quest for Craft

For more information on our winners, check out the Social Media & Digital Awards and Content Marketing Awards pages.

The post Congratulations to the winners of PR Daily’s Social Media, Digital & Content Marketing Awards! appeared first on PR Daily.

The HarrisX – Ragan CEO/Communicators Perceptions Survey needs CEOs, CCOs and senior-level communicators to share their opinions on a variety of topics including the state of comms in the workplace, evolving attitudes about AI, how strategies are shifting around DE&I, ESG and brand safety. We’ll share the preliminary findings, including how CEOs and communicators differed in their responses, leading up to Ragan’s Communications Week, Nov. 12-14. Full results will be shared in a special report following Ragan’s Future of Communications Conference this fall.

Take the survey here.

For those who take the time to share their insights and who provide their email, we will send a copy of the final, aggregated findings and executive report.

Your views are important to us and your answers will be kept anonymous.

The post Ragan and HarrisX unveil 4th annual CEO/CCO Perceptions Survey appeared first on PR Daily.

In a hyperpolarized, even more divisive U.S. election season than 2020, companies want to play it safe with their words and actions.

While communications leaders play an outsized role in navigating election-related initiatives as the guardians of reputation, these efforts often happen behind the scenes.

With this in mind, Ragan partnered with The Conference Board to learn how CCOs and CMOs are preparing for the November U.S. elections.  This report, based on a survey of 103 communications and marketing professionals, highlights how cautious, vigilant, and preemptive companies are to mitigate potential internal tensions and external attacks to protect their reputation.

Here’s what stuck out.

• New tasks for communications teams. “New key tasks for communications teams include monitoring and addressing misinformation about companies that serves a candidate’s political agenda, further enabled by AI, and minimizing the likelihood of people misconstruing brand messages as partisan,” writes survey author Denise Dahlhoff, PhD, director of marketing and communications research at the Conference Board.  “While reputation management has long been a key responsibility of communicators, the current hyperpolarized environment combined with an election season is raising the bar.”
• Reputation management starts internally with comms coaching employees on keeping their political activism separate from their work and preparing executives to speak about their organization’s stance on political issues when relevant to the business.
• Addressing employee activism proactively. Even outside of election seasons, employees increasingly expect their employer to take a stance on social/political issues. “While it’s not necessarily in companies’ best interest to comment on issues that stakeholders raise unless they are core to the business,” writes Dahlhoff, “they need to be ready to respond to such requests by having processes in place to decide on whether and how to respond to issues and explain their reasoning.”
• More education. Comms and marketing leaders encourage voting, but could be doing more to educate their employees on the election process, misinformation, and deepfakes. “A strong democracy fosters a strong market economy, and companies will benefit directly from educating employees about AI-generated misinformation,” Dahlhoff writes.
• Avoiding polarizing external messaging. Companies are not planning to modify external messaging plans, but will be more cautious about potentially divisive topics. “Recent ESG backlash has already made companies adept at not letting their sustainability initiatives become targets of political attacks,” concludes Dahlhoff. “To preempt controversy, brands can always highlight more universally appealing brand values and benefits, including economic benefits, new job creation, new customer groups that provide additional revenue, inclusivity, decent workplace conditions, and equitable pay for employees.”

Get the full results here, and stay tuned for more coverage later this week.

We also invite you to our joint webcast with The Conference Board on June 25, 11am-12pm ET, “What Initiatives Are Communications & Marketing Taking for the Elections”, to discuss the survey findings with General Mills CCO Jano Cabrera, and Judy Rader, CCO and SVP of corporate affairs at Constellation Energy.

The post This is how CCOs and CMOs are preparing for the November elections appeared first on PR Daily.

Corporate and institutional reputations can sometimes be entangled in a painful past. Some organizations rebrand for a fresh start. Others put the scars of old wounds on display — a difficult step when brands today risk being “canceled” over their public, and even private, positions.

Look no further than Volkswagen for proof. The global auto giant’s roots are in Nazi Germany, a fact the company puts front and center in the first paragraph of its company history. The company even set up a memorial to the concentration camp prisoners and laborers forced to work in one World War II-era plant.

In a polarized environment, many public conversations focus on what keeps people apart rather than what brings them together. And when groups can’t even agree on the facts, communicators must decide: Are past stories worth retelling?

For Tara Roberts, storyteller, adventurer and a National Geographic Explorer of the Year, now is precisely the time to dive deep – literally.

Roberts, the first African American female explorer featured on the cover of the magazine, is now telling the story of Diving With a Purpose, a group of underwater explorers on a mission to find and preserve the submerged evidence of the estimated 1,000 ships that wrecked over the course of the transatlantic slave trade.

Her pioneering work shows how companies can use the power of keeping and telling stories to have productive conversations about emotionally charged topics.

Taking ownership of the past begins a more productive conversation

Between the 16th and 19th centuries, more than 12 million Africans were enslaved and brought to the Americas on the 12,000 ships that sailed from Europe to Africa and the Americas. It’s estimated that as many as 1.8 million died in transit.

Acknowledging that past and honoring the pain it continues to cause is a first step in moving beyond the feelings of pain or guilt. It’s also the beginning of a shared understanding. Roberts explained how Europe, Africa, North America, South America and the Caribbean are deeply interconnected because of the slave trade.

“With this history, we’ve been afraid to really see it and look at it,” she said. “If we approach it from a loving perspective, we’re also seeing that this can be a history that brings us together instead of a history that pulls us apart.”

Finding your purpose

Becoming an undersea explorer and adventurer is an unlikely outcome for a bookish kid growing up in landlocked Atlanta in the 1980s. Roberts’ story begins with her mother, a reading teacher who would often return from conferences with boxes of books.

Madeleine L’Engle’s “A Wrinkle in Time” was a favorite. Like all good storytellers, L’Engle created connections with readers.

That early influence grew into her ambition to tell stories of her own and eventually led her to the work she’s doing now. Roberts wants to bring those stories back into memoryand broaden the historical perspective of the slave trade.

“We look through a sort of singular lens,” she said. “But this is complicated, nuanced, ambiguous history that is served best when you’ve got a lot of voices in the room telling their own truths.”

Roberts is now at work on her next project, “The Return Expedition,” a reverse journey by boat that recreates the route of the transatlantic slave trade and will travel to 27 countries over the next year and a half.

It’s a story that resonates for communicators today who find themselves confronting topics like race and responsibility as business views on DE&I and ESG policies become more difficult.

Moving beyond blame and division with storytelling

For communicators, the message is to acknowledge what employees may be feeling and provide channels with clear guidelines for people to express those feelings. Discomfort is a necessary part of the process.

“When you are looking at the broad strokes of things, it’s so easy to see people in stereotypes,” Roberts said. “But when you start to deal with people individually, it is a whole different ballgame.”

Developing historical storytelling skills can help guide people through difficult conversations and create a shared purpose and vision, if they’re ready to embrace the opportunity.

Choosing to keep those stories alive may be risky, but it is also a reclamation of integrity. As with many challenges, the journey begins with a question, Roberts said.

“Who are we being inside of those companies and how are we using the resources that we have to really move forward this conversation in the world right now?” she asked.

Tara Roberts, National Geographic Explorer in Residence, will be speaking at the Ragan Communications Leadership Council Member Retreat in May. For more information on becoming a CLC member, visit commscouncil.ragan.com.

Mike Prokopeak is director of learning and council content for Ragan Communications. Follow him on LinkedIn.

The post How retelling historical stories helps communicators navigate difficult topics appeared first on PR Daily.

Amid the turbulence of the past few years, the outline of a new breed of communicator is taking shape.

Insights from the 2024 Ragan Communications Benchmark Report, an exclusive research project for Ragan’s Communications Leadership Council, paint a picture of communicators at the center of some of the most important conversations shaping the culture of their organizations.

The challenges are clear. Disinformation and misinformation erode the trust needed to attract customers and engage employees. A burgeoning backlash among a vocal group of stakeholders against priorities like corporate social responsibility and diversity, equity and inclusion continues to gain steam. Within the workplace, shifting power dynamics are pushing leaders to rein in popular hybrid and remote work arrangements.

Combine those trends with economic nervousness, global geopolitical tensions and a surge in technological innovation, and an opportunity emerges for communicators to reinforce the strategic value they bring to their stakeholders.

By linking their relationship management expertise and storytelling prowess with strong business acumen, communicators are poised to increase their influence and reshape the strategic role of communications.

The full 66-page report, based on a survey of 1,000 communicators worldwide, is available exclusively to members of the Ragan Communications Leadership Council and includes detailed analysis of the best practices emerging among the community of communications professionals.

Key highlights include:

• The skills and competencies comms teams are prioritizing to reskill and upskill.
• Detailed data on the rapid rise of generative AI investments.
• The most effective channels for internal and external communications.
• Key opportunities for measuring the effectiveness of communications.
• How the boundaries between internal and external communications continue to blur.
• Tips and tactics to reboot culture and rebuild trust and employee engagement.
• How shifting priorities around ESG and DEI are influencing strategic direction.
• How comms tactics are changing in response to a rising emphasis on in-person work.

Download your copy of the 2024 Benchmark Survey Executive Summary today to see how your communications efforts measure up. To receive a full copy of the report, become a member of the Communications Leadership Council.

The post Read the executive summary from Ragan’s 2024 Communications Benchmark Report appeared first on PR Daily.

The 2023 Top Women in Marketing Awards celebrated the bold, innovative, visionary and exceptional women whose work on agency and brand campaigns leveraged content, data analytics and social media to drive inspiration, attention and results.

PR Daily hosted an awards luncheon on October 25th at New York City’s City Winery, where attendees gathered to celebrate their marketing strategies that amplified the efforts of their clients and organizations moving the profession forward.

“This year’s honorees demonstrate how marketers do so much more than sell on behalf of their brands and clients,” said Ragan CEO Diane Schwartz. “By elevating the position of the brands and products they work with, these women continue to push boundaries and capture attention with confidence and empathy.”

PR Daily congratulates this inspiring group of leaders.

Agency Leaders

Demar Anderson

Senior Vice President, Marketing + Business Development

Allison+Partners

Rachel Barek

CEO and Co-Founder

Said Differently

Jessica Becker

Managing Partner, US & Canada

Manifest

Kara Brown

Chief Executive Officer

LeadCoverage

Adrienne Cadena

CEO, Havas Street

Havas Formula

Abbie Griffith

U.S. Head of Operations, Health

Edelman

Kelly Higgins

Chief Marketing Officer

Doremus+Co

Katherine Hollar Barnard

Managing Partner and CEO

Firesign

Tatiana Lyons

Managing Director

Klick Health

Rebecca Nunez

Founder and CEO

The MRN Agency

Debra Pickett

Founder and Principal Consultant

Page 2 Communications

Laura Smith

Executive Vice President, Client Services

Racepoint Global

René Spellman

Chief Impact Officer

Obsidianworks

Sharon Tallach Vogelpohl

Agency Leader

MHP/Team SI

Donna Tobin

Global Chief Marketing & Communications Officer

DDB Worldwide

Heather Torreggiani

Founding Partner

The Scratch Collective

Gabrielle Zucker

Chief Executive Officer

KWT Global

Brand Marketers

Nicole R. Braley

Chief Marketing Officer

Inception Fertility

Lisa Campbell

Chief Marketing Officer

OneTrust

Jenn Carson

Director of Marketing

Krasdale Foods/ Alpha 1 Marketing

Maria Colón

Vice President, Marketing and Customer Experience NA

De’Longhi America

Erika Constantine

Associate Vice President, Marketing

Discover The Palm Beaches

Maggie Curry

VP Brand Marketing

Kendall-Jackson Winery

Aliah Davis-McHenry

Executive Director Corporate Marketing Corporate Communications

Bristol Myers Squibb

Jennifer Denton

Chief Marketing Officer

SHE Media

Sue Dietrich

Marketing Director

Stanley Brand

Jessica Dixon

Senior Vice President, Marketing and Communications

MIND 24-7

Angelina Franco

Director, Brand Communications U.S. and Global Moments

Mars Wrigley

Linda Goldstein

Chief Customer Experience and Marketing Officer

CSAA Insurance Group

Jenna Habayeb

Chief Marketing Officer

IPSY

Julie Hernandez

Vice President, Gout Marketing

Horizon Therapeutics

Kari Herrin

Senior Vice President, Brand Experience

Savannah College of Art and Design

LaQuita Howard

Marketing Manager

League of Women Voters

Helene Imperiale

Director of Corporate Social Responsibility and Call of Duty Endowment Marketing

Activision Blizzard/Call of Duty Endowment

Joy Jarrett

CMO

Guidehouse

Kathleen Kaag

SVP of Marketing

Loadsmart

Jill Kouri

Chief Marketing Officer

HCLTech

Lauren Mannetti

Vice President, Marketing

GNC

Lindsay Morgan

Chief Marketing Officer

Pizza Hut

Megan Newton

Senior Director of Brand Marketing and Digital Media

San Diego State University

Zahra Nurani

Vice President of Marketing Communications

Burger King

Kaylan Rexer

Chief Marketing Officer

Ilegal Mezcal

Kristin Russel

Chief Marketing Officer

symplr

Deborah Sabo

Senior Vice President of Marketing

Food Lion, LLC

Joanna Scholl

Senior Vice President Marketing, Branding and Digital Content

The 92nd Street Y, New York (92NY)

Julie Seman

Executive Vice President and Chief Marketing and Innovation Officer

Primerica

Alison Urmini

VP Marketing

Jackson Family Wines

Maya Wasserman

Head of Marketing, Home Entertainment and Sound

Sony Electronics

Amber White

Global VP of Marketing

Phillips Connect

Stefanie Zambelli

Director, Marketing

Applebee’s Grill + Bar

Content Marketers

Marissa Beck

Senior Director, Brand and Content, North America

Mars

Sue Burkett

Strategic Marketing Leader

Owens Corning

Barrie Gruner

Executive Vice President, Marketing and Publicity

Hulu

Lainey Johnson

Americas Head of Brand and Media

EY

Sarah Ledger

Assistant Vice President – Marketing and Communications

Cambridge Investment Research, Inc.

Sheila Sarkozi

Partner Marketing Manager

RepairPal

Kelly Warkentien

Senior Creative Director

Merrell

Erin Weir

Executive Vice President, Marketing Strategy, ABC & General Entertainment

The Walt Disney Company

Data/Analytics Leaders

Leslie Alore

Global Vice President of Growth Marketing

Ivanti

Melissa Hendricks

CMO

Verisk

Melissa Watson

Vice President of Marketing Data Platforms and Analytics

Providence

Product Marketers

Diana Chan

Chief Marketing Officer

MOLLI Surgical

Corinna Fulton

Vice President, Solutions Marketing

Ivanti

Rachelle Graham

Vice President Marketing/Communications

UPMC Health Plan

Meagan Keane

Director of Product Marketing

Adobe

Elizabeth Magill

VP, Marketing

Cyara

Social Media Marketers

Alejandra Caceres

Director of Social Media

Crumbl Cookies

Beril Gutierrez

Director, Social Media & Content

Discover The Palm Beaches

Jennifer McDonnell

Vice President, Content & Social Media

Reshift Media

Sharifah Niles-Lane

SVP, Head of Enterprise Social Media and Content Strategy

Citizens

Alana Visconti

Director, Social Media, Listings

Nasdaq

Jamie Whalen

Director, Social Media

Ivanti

Team Leaders

Elizabeth Delhagen

Global Head of Communications & Events

Samsung Electronics

Jane Crowley Griffin

Regional Vice President, Marketing Communications

Trinity Health

Marnie Mitchell Keogh

Senior Vice President, Marketing

Magellan Health

Kristi Melani

CMO & GTM Strategy

Telesign

Sukhmani Mohta

Chief Marketing Officer, Display Division

Samsung Electronics America

Erica Morgenstern

Chief Marketing Officer

Virgin Pulse

Kathy Parker

President & Global Chief Marketing Officer

Bacardi – PATRÓN Tequila & Grey Goose Vodka

Ashley Pollard

Senior Director, Marketing and Communications

Ascension

Jennifer Renaud

Chief Marketing Officer

Masonite

Melanie Siewert

Chief Marketing Officer

LHH

Rhonda Sloan

Global Head of Sales & Marketing

AIG Travel

Caryn Stancik

Chief Communications & Marketing Officer

Cook County Health

Shoma Thomas

Chief Marketing Officer

WellSky

Katie Townsend

SVP Marketing and Communications

Seattle Kraken

Sarah Wise

Vice President, Brand and Creative Services

AmeriLife

Lisa Wolleon

Executive Vice President

Coyne PR

Tech/Digital Marketers

April Augustine

Director of Marketing

Gaming Laboratories International (GLI)

Shweta Ponnappa

Chief Marketing and Digital Experience Officer

Providence

Marketers to Watch (Age 30 and Under)

Ashley DeJonge

Digital Marketing Associate

Riddell

Sabiha Gire

Assistant Vice President Creative Services

Outreach Strategists

Gia Lee

Co-Founder

NinetyEight

Vanessa Mbonu

Vice President, Digital Marketing and Communications

NAACP

Kerry Mullen

Vice President

Vested

Abby Nelson

Senior Marketing and Communications Specialist

Ascension

Maeli Niebles

Senior Digital Marketing Manager

Native Roots Cannabis Co.

PR Daily congratulates all the honorees! For more information about their efforts, check out their full profiles here.

The post PR Daily honors the 2023 Top Women in Marketing in New York: list of honorees appeared first on PR Daily.

PR Daily’s 2023 Nonprofit Awards celebrated the people, teams and organizations whose work built awareness and drove results for important causes.

PR Daily hosted an awards luncheon on Sept. 28th at New York City’s Yale Club, where attendees gathered to celebrate the storytelling strategies that amplified the efforts of their clients and organizations while fostering meaningful impact.

“This year’s PR Daily Nonprofit Awards finalists demonstrate how communicators can drive change by telling and amplifying the stories of real people facing real issues,” said Ragan CEO Diane Schwartz. “By amplifying the work of the  and causes they represent, these winners grant visibility to each nonprofit’s purpose and make the work resonate with  diverse communities across the globe.”

PR Daily congratulates this inspiring group of leaders.

Grand Prize

Corporate/Nonprofit Partnership of the Year

Wounded Warrior Project: Combat Stigma

Allbirds & Amazon Watch: Keep the Amazon Prime

Nicor Gas: Shield of Caring

SourceCode Communications: Diversity Marketing Consortium

Nonprofit Communications Campaign of the Year

Stop AAPI Hate: No Place For Hate

Allbirds & Amazon Watch: Keep the Amazon Prime

Brodeur Partners: Returning to the Boston Marathon® Course

CableLabs and Comprise: 10G Challenge 2022

Fine Arts Museums of San Francisco: Kehinde Wiley: An Archaeology of Silence

Raise Your Hand Texas: Measure What Matters

Understood.org: Understood.org Asks Parents to Be the Reason Neurodivergent Kids Thrive

Youth Resilience Activity USAID ACDI/VOCA: Youth Communication and Innovation Lab

Nonprofit Communications Professional of the Year

Nick Ragone: Ascension

Allyson Jones: National Black Child Development Institute

Heather Morgan: Children’s Home Society of Florida

Rachael Uriarte: The Archer School For Girls

Nonprofit Communications Team of the Year

World Food Program USA: Communications and Marketing Team

Chesapeake Regional Healthcare: Marketing Team

Children’s Home Society of Florida: CHS Communications, Marketing and Engagement Team

City of Hope Orange County: City of Hope Orange County marketing and communications

The Archer School For Girls: Archer School for Girls x Teen Vogue: Teen Vogue Summit 2022

Campaigns and Communication

Advocacy or Awareness Campaign

Stop AAPI Hate: No Place For Hate

Understood.org: Understood.org Asks Parents to Be the Reason Neurodivergent Kids Thrive

4media group: Too Young for This

AARP California: Supporting Family Caregivers is Worth the Cost

Association of Legal Aid Plans of Canada: Duty Counsel Day

Barbara Sinatra Children’s Center: Overcame: Art of the Abused Child

Corazon Latino Inc.: Fighting COVID-19 a ONE Health Approach

Denterlein: Yes on 2

Hager Sharp: CDC’s Excessive Alcohol Campaign

Inova: Safe@Inova – Workplace Safety Awareness Campaign

National Foundation for Infectious Diseases (NFID): RSV in Focus

Raise Your Hand Texas: Measure What Matters

Branding or Rebranding Campaign

Northeastern University: Northeastern Global News

Bryson Gillette: Native Forward Scholars Fund Rebranding Campaign

Ventura County Fire Department: Ventura County Fire Department Rebranding

Community-Nonprofit Partnership

Community Legal Services: Hurricane Ian Disaster Response

GENYOUth: Mission 57: End Student Hunger

Blue Cares: We Care Kit

National Endowment for Financial Education: National Endowment for Financial Education Announces Strategic Partnership Pilot Program

Corporate-Nonprofit Partnership

Samsung & DonorsChoose: Samsung Solve for Tomorrow

Corazón Latino: Win by Serving

Nespresso x The Ali Forney Center: Nespresso x The Ali Forney Center

Reporters Committee for Freedom of the Press: ProJourn

Diversity, Equity and Inclusion Communications

Fine Arts Museums of San Francisco: Kehinde Wiley: An Archaeology of Silence

Aspire Indiana Health: Aspire Indiana Health – DEI

Corazon Latino Inc.: JEDI

Goodwill of North Georgia: Goodwill of North Georgia’s Diversity, Equity and Inclusion Efforts

TEXAS YES: Noisy Trumpet Digital and Public Relations

The American Academy of Orthopaedic Surgeons: AAOS IDEA GRANT PROGRAM – Inspiring Diversity, Equity, and Access

Email Marketing Campaign 

AARP California: Supporting Family Caregivers is Worth the Cost

Completely KIDS: Completely KIDS Email Marketing Campaign

Event PR and Marketing

BRG Communications: ADA’s 82nd Scientific Sessions: Championing Diabetes Science

919 Marketing: Diapers to Dorms Dash Campaign

Brodeur Partners: Returning to the Boston Marathon® Course

Completely KIDS: Pinot, Pigs and Pours PR and Marketing Campaign

Gaylord Specialty Healthcare: Gaylord Gauntlet 5K Trail and Obstacle Run

HIROC: HIROC Hackathon

The Archer School For Girls: Archer School for Girls x Teen Vogue: Teen Vogue Summit 2022

The Castle Group: Embrace Boston

Fundraising Campaign

Northwell Health Foundation: Northwell Health Foundation Campaign Extension

Franco: The Salvation Army Great Lakes Division’s 2022 Celebrity Bell Ring Weekend

Red Havas: RBG for SOS

Global Communications Campaign

U.S. Soybean Export Council (USSEC): Promoting the U.S. Soy Sustainability Assurance Protocol (SSAP) 4x Transferable Certificates Around the Globe

WWF: TX2 Campaign

Innovation in Nonprofit Communications

American Society of Clinical Oncology (ASCO): ASCO Featured Voices

Bellevue University: Tuesday Takeaways

The Archer School For Girls: Archer School for Girls x Teen Vogue: Teen Vogue Summit 2022

Youth Resilience Activity USAID ACDI/VOCA: Youth Communication and Innovation Lab

Marketing Campaign

The Call of Duty Endowment: #CODVeteruns100K

4media group: Too Young for This

Jefferson Health: Don’t Delay Your Care

Renown Health: Recruitment & Retention at Renown Health

San Francisco Foundation: Celebrating 75 Years of Social Justice in the Bay Area: San Francisco Foundation

Media Relations Campaign

Brodeur Partners: Returning to the Boston Marathon® Course

TEAM LEWIS: Team LEWIS Drives National Media Awareness for Rady Children’s Hospital

Allen & Gerritsen: From local hero to national inspiration: Cancer survivor and Penn State student Tucker Haas gives back

Children’s Health: Children’s Health Supports Superhero Patients with Cape Day Campaign

Greater Phoenix Economic Council: Nonprofit Media Relations Campaign – National Media Branding

The American Academy of OrthopedicSurgeons : Experience It! AAOS 2023 Annual Meeting Media Program

The Home Depot Foundation with Big Red Rooster, MSL, PullSpark and Sunshine Sachs Morgan & Lylis: Operation Surprise 2022

Winuk Communications, Inc.: The 9/11 Community’s Campaign to Combat Saudi Arabia’s Sportswashing Tactics

PR Campaign

M-Squared Public Relations: Atlanta’s ‘Pretty Girl’ Going The Extra Mile: M-Squared Public Relations harnesses Keri Hilson’s platform to raise awareness for Meals On Wheels Atlanta

Aspire Indiana Health: Aspire Indiana Health – shoestring

Understood.org: Understood.org Asks Parents to Be the Reason Neurodivergent Kids Thrive

Public Affairs Campaign

FleishmanHillard and AARP: The Fight for Fair Rx Prices

College of American Pathologists: Multi-Channel Public Affairs Campaign to Drive Awareness of the CAP’s 2022 Priority to Advocate to Reduce Health Disparities

Denterlein: Yes on 2

Social Media Campaign

Children’s Health: Children’s Health Launches Social Media Strategy to Generate Awareness for Pediatric Cancer and Sickle Cell Disease

BoardroomPR: JAFCO Social Media Campaign

ERA Coalition: Elect Equality

Getty (J. Paul Getty Trust): Medieval Tymes

Learning Forward: Content curation – Professional learning for tired teachers – Ariel Durham

National Board of Osteopathic Medical Examiners: How DO You Love Yourself?

Visual Storytelling

Northeastern University: Northeastern University TikTok

AHIP: Health in Motion

FOUR PAWS International: Pets of War: Supporting Animals Impacted by the War in Ukraine

Fund for Women’s Equality: Equal Voice Equal Vote

Megaworld Foundation, Inc.: Creating Change, Transforming Lives: Megaworld Foundation’s Official Video

TEAM LEWIS x TEAM LEWIS Foundation: TEAM LEWIS Foundation: Connecting Communities through Creativity

TEAM LEWIS: TEAM LEWIS Showcases the Heart of Rady Children’s Hospital Through Video

Veritiv: Veritiv Designed the 2023 Cookie Rally box to introduce the new Raspberry Rally Cookie for Girl Scouts of Greater Atlanta

Communications Assets

Annual Report

Aspire Indiana Health: Aspire Indiana Health – Annual Report

Ares Charitable Foundation: Transformative Philanthropy in Action: 2022 Impact Report

Kean University Foundation: Kean University Foundation

Digital Content

Metropolitan State University of Denver: RED reboot

Truth Initiative®: While You Were Streaming: Tobacco’s Starring Role

Completely KIDS: Completely KIDS Circles eNewsletter

Kean University Foundation: Kean University Foundation

Megaworld Foundation, Inc.: A Silver Lining for Many Filipinos

National Automobile Dealers Association: NADA Website

The Cleveland Clinic: The Power of Every One Centennial Campaign Digital Impact Report

Podcast

Understood.org: Understood.org’s ADHD Aha! Podcast

AHIP: The Next Big Thing in Health

Association of State and Territorial Health Officials (ASTHO): Public Health Review Morning Edition

HIROC: HIROC Healthcare Change Makers Podcast

National League for Nursing: NLN Nursing EDge Unscripted Podcast

Stanford Seed: Grit & Growth

The Conference Board: CEO Perspectives

Print Publication

The Cleveland Clinic Foundation: Little Book of Big Impact 2022 | Mission: Possible

Cape Fear Valley Health: Making Rounds Magazine

Hudson Headwaters Health Network: Hudson Headwaters Health magazine

Milken Institute: Power of Ideas

South Bay Cities Council of Governments: South Bay Watch

The Cleveland Clinic Foundation: Cleveland Clinic Magazine | The Innovation Issue (Fall 2022)

Video

Comsint / Appalachian Mountain Club: Appalachian Mountain Club: Shining Light on the Night Sky

Caption Design: Social Determinants of Health Video Series for The Dalio Center for Health Justice at NewYork-Presbyterian

Getty (J. Paul Getty Trust): Medieval Tymes

Hager Sharp: CDC’s Excessive Alcohol Campaign

Northeastern University: Northeastern University TikTok

TEAM LEWIS x TEAM LEWIS Foundation: TEAM LEWIS Foundation: Connecting Communities through Creativity

TEAM LEWIS: TEAM LEWIS Showcases the Heart of Rady Children’s Hospital Through Video

Understood.org: Understood.org Asks Parents to Be the Reason Neurodivergent Kids Thrive

Website

Northeastern University: Northeastern Global News

Community Legal Services: Hurricane Ian Disaster Response

National Automobile Dealers Association: NADA Website

Understood.org: Understood.org’s Website

For more information on our winners, check out their profiles here.

The post See all winners of PR Daily’s 2023 Nonprofit Awards appeared first on PR Daily.

The 2023 CSR & Diversity Awards celebrated an impressive group of communicators and campaigns who prioritized allyship with their communities, put equity at the forefront of their hiring practices, launched unprecedented partnerships and alliances with other organizations, and much more.

Ragan Communications hosted an awards luncheon on Sept. 28th at New York City’s Yale Club, where attendees gathered to celebrate the inclusive campaigns that made a substantial impact on communities that have long been underrepresented.

“This year’s Ragan’s CSR & Diversity Awards finalists demonstrate how communicators are not only telling stories about their DE&I progress, but setting strategy across functions that generate real change and accountability across industries,” says Ragan CEO Diane Schwartz. “We are honored to shine a spotlight on their substantial and meaningful achievements.”

Ragan congratulates this inspiring group of leaders.

CSR & ESG Categories

CSR & ESG Business Practices

Employee Volunteer/Community Relations Program

Mars Food: Ben’s Original Commitment to Purpose and Inclusive Opportunities

ChenMed: Immokalee Mission Trip

Encore Capital Group: Encore Connected Week

Ernst & Young LLP: EY Ripples, The Americas

Honeywell: Honeywell Global Volunteering Month

Milhouse Engineering and Construction, Inc.: Milhouse Charities

Otis Worldwide: Made to Move Communities

VyStar Credit Union: Good is everywhere Celebration

Environmental Stewardship

MérieuxNutriSciences: Reuse of styrofoam boxes (environmental samples transport process)

IPSY: IPSY Impact

Merchants Fleet: Doing Well, By Doing Good at Merchants Fleet

CSR Campaign

Primrose Schools: Caring and Giving

AAA Club Alliance: Stepping Up for Hunger

ESPN: Fifty/50

Otis Worldwide: Made to Move Communities

CSR or ESG Event (Virtual or In Person)

IKEA and APCO Worldwide: Sparking Action Through Collaboration at ONE HOME, ONE PLANET U.S.

Geisinger: 2022 Bloomsburg Fair – Event Activation

Konica Minolta Business Solutions U.S.A., Inc.: Konica Minolta / Arbor Day Foundation Trade Show Activation

TechnipFMC: BOLD STEM Day

Ubisoft: Ubisoft Forward 2022 – Most Accessible Event in Video Game Industry History

Vertex Pharmaceuticals: Vertex’s Global Day of Service

Employee Engagement Campaign

Mastercard: Mastercard’s Copa América Femenina Employee Campaign

American Institutes for Research (AIR): AIR’s “Sharing the Warmth of Home” Giving Tuesday Campaign

Ascension: ABIDE

Merchants Fleet: Doing Well, By Doing Good at Merchants Fleet

Meteorite: Health Action Alliance, Boost Up for Winter

Milk and Honey PR: Milk and Honey PR

ESG Campaign

PepsiCo Foundation: PepsiCo Foundation’s Food for Good

Consolidated Asset Management Services (CAMS): CAMS ESG Initiatives & Reporting

PR Campaign

Mars Food: Ben’s Original Commitment to Purpose and Inclusive Opportunities

PepsiCo, Inc. (PepsiCo Juntos Crecemos): PepsiCo Juntos Crecemos x Super Bowl 2023

Primrose Schools: National Day of Belongingness

Sparkling Ice: Cheers to You Town Beautification Campaign

Report (CSR, DEI and/or ESG – Print or Digital) 

Cisco Systems, Inc.: Purpose Personified: 2022 Cisco Purpose Report

The Kroger Co.: The Kroger Co.’s 2022 ESG Report

American Express: ESG Report 2021-2022

Aurora Organic Dairy: 2022 Corporate Sustainability Report

McDonald’s: John Avila/Avila Creative

Petco: ESG Website

Science Applications International Corporation: 2022 SAIC Corporate Responsibility Report

Social Media Campaign

T-Mobile: Game of Phones

Children’s Health: Children’s Health Launches Social Media Strategy to Generate Awareness for Pediatric Cancer and Sickle Cell Disease

Video

Megaworld Foundation, Inc.: Creating Change, Transforming Lives: Megaworld Foundation’s Official Video

Mastercard: What happens when the ball starts rolling? Video

CSR & ESG Social Impact

Cause Advocacy Campaign

Call of Duty Endowment: #CODVeteruns100K

Barbara Sinatra Children Center: BSCC x HangarFour – Overcame: Art of the Abused Child

Nicor Gas: Pembroke Township: Building Trust, Fueling Growth and Empowering Communities

The Jed Foundation: Government Affairs and Advocacy

Walgreens Boots Alliance: Expressions Challenge

Corporate-Community or Nonprofit Partnership

DonorsChoose: Panda Restaurant Group & DonorsChoose

Commercial Transport Academy: Women Inspiring Women to Lead in Transport

NRG Energy: NRG partnership with Texan by Nature

Pfizer and the International Trachoma Initiative: International Trachoma Initiative and Pfizer Partnership to Eliminate Trachoma

Trellix: Soulful Work

U-Haul International: U-Haul & Humble Design Partnership

Education or Scholarship Program

Samsung Electronics America: Samsung Solve for Tomorrow national STEM competition

Lockheed Martin: Lockheed Martin STEM and Vocational Scholarship Program

Otis Worldwide: Made to Move Communities

Sallie Mae: National Scholarship Month

Shop LC: The Fashion Collective

Transitions: Transitions and Black EyeCare Perspective HBCU Light Intelligent Tour

Global CSR Initiative

Barclays and Unreasonable Group: Unreasonable Impact

TEAM LEWIS Foundation: Boosting Culture by Giving Back: TEAM LEWIS Foundation Supports Over 1,000 Global Causes

Global ESG Initiative

Henry Schein: Practice Green

Pfizer: Pfizer’s Refugee Leadership Initiative

Philanthropic Initiatives

Macy’s, Inc.: Mission Every One

Science Applications International Corporation: SAIC’s Hunger Action Month Giving Campaign

Public Health or Safety Initiative

Medela: Medela Launches #MomsUnite4Milk to Support Families Impacted by the Formula & Human Milk Shortages

Geisinger: ZING543210

N-Touch Strategies: Proven Strategies for Responding to a Public Health Crisis

DE&I Categories

Allyship

Food Bank for New York City: Woman to Woman

Diversity Marketing Consortium: Driving Growth of Diverse-Led Start Ups Through Pro Bono Work and Industry Engagement

Community Relations

Genentech: Reclaiming the Double Take to Challenge Disability Stereotypes

Red Havas: Curiosity Cube Ignites Passion in STEM in Communities Around the World

Rudd Resources: Invested in Chatham, Invested in You

VyStar Credit Union: Everyday Heroes Mortgage Program

Cultural Celebration or Event

Houston First Corporation: HFC celebrates Hispanic Heritage Month 2023 – Internal

Discover The Palm Beaches: Love The Palm Beaches LGBTQ+ Pride

DKC Public Relations: Hispanic/ Latinx Month Celebration

Diversity, Equity and Inclusion Commitment

Bell: Bell Internal Communications

Casey Family Programs: Investing in equity

Cisco Systems, Inc.: Cisco Global Communications Innovative DE&I Engagement

Flint and Genesee Group: Flint & Genesee Economic Alliance – Your hub for starting and growing your business in Flint & Genesee

IEA – Infrastructure and Energy Alternatives, Inc.: IEA Marketing and Communications team

Inogen: Fresh Air @ Inogen

Mars Food: Ben’s Original Commitment to Purpose and Inclusive Opportunities

Mastercard: Mastercard’s Copa América Femenina Employee Campaign

Philip Morris International: Inclusive Future

Trellix: Soulful Work

Vera Bradley, Inc.: Project Quilt

Wolverine Worldwide: DE&I Commitment and Strategy at Wolverine Worldwide

Employee Resource Groups

Ellucian: Cultivating an inclusive culture at Ellucian through 11 robust Employee Resource Groups

Haleon: U.S. Employee Resource Groups

Henry Schein, Inc.: Employee Resource Groups

Science Applications International Corporation: SAIC’s Employee Resource Groups

Employer Branding

IEA – Infrastructure and Energy Alternatives, Inc.: IEA Marketing and Communications team

Children’s Health: The Children’s Health Difference

Event (Virtual or Live)

Genentech: Reclaiming the Double Take to Challenge Disability Stereotypes

Mastercard: Internal Launch Event of the Copa América Femenina Sponsorship

SHE Media: SHE Media Meaningful Marketplace at LA3C

Executive Thought Leadership Initiatives

Philip Morris International: Inclusive Future

Trellix: Soulful Work

Global Diversity, Equity and Inclusion Commitment

Alorica Inc.: Alorica’s Global DEI Commitment

Discover The Palm Beaches: Diversity, Equity and Inclusion Commitment

Mastercard: Mastercard’s Copa América Femenina Employee Campaign

Industry Partnerships/Alliances

Trellix: Soulful Work

The Aerospace Corporation: Space Workforce 2030

Media Relations

Genentech: Reclaiming the Double Take to Challenge Disability Stereotypes

Kimball Hughes Public Relations: Kimball Hughes PR and IICF DE&I Campaign 2022

Training

City of Brownsville: Leading with Purpose Program

Haleon: Building inclusive leadership skills

Henry Schein, Inc.: The Role of ‘I’ in D&I and Inclusion Starts with ‘I’

TRSA: DEI Safe Space Series

People and Teams

Agency

Syneos Health Communications: Syneos Health® SMA Helps Challenge Disability Stereotypes with First-of-its-Kind Fashion Show

Pace: Pace

Yulu Public Relations: Yulu Public Relations

Executive of the Year

Stanley Bergman: Henry Schein, Inc.

Silke Muenster: Philip Morris International

Dr. Karen P. West: American Dental Education Association

Professional of the Year

Katharine Jensen: Vertex Pharmaceuticals, Head of Corporate Responsibility

Jackie Dacanay: Fairmont San Francisco

Natasha O’dell Archer: Golin

Adam Pryor: Genentech

Sirajah Raheem: MiQ

Congrats to all the honorees for 2023!

For more information on our winners, check out their profiles here.

The post Celebrating the winners of Ragan’s 2023 CSR & Diversity Awards: List of winners appeared first on PR Daily.

The 2023 Social Media and Digital Awards celebrated an impressive group of finalists who, during a year when social media’s legitimacy and business utility were called into question, demonstrated the power of a sound digital and social strategy. We applaud the agencies, leaders and campaigns that made the most impact across platforms and industries.

Ragan Communications hosted an awards gala on June 14 at New York’s storied Yale Club in the heart of Manhattan, where attendees were excited to network and lift up fellow social and digital stars.

“While the digital and social media landscapes are always in flux, these winning campaigns prove that engagement, education and brand elevation still have power to help organizations cut through the noise,” says Diane Schwartz, CEO of Ragan Communications and PR Daily.

Ragan congratulates this trailblazing group of communications leaders.

Grand Prize

Agency of the Year

IW Group: Agency of the Year

Ascend Agency: Ascend Agency

North Strategic: North Strategic

Campaign of the Year

CCOMGROUP INC.: Make A Splash with Neutrogena Campaign

Curia Global: 2022 Social Media Strategy

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

kglobal: #WhenWeValueWomen

Precision Strategies and Brennan Center for Justice: Midterm Disinformation and Voter Education Influencer Campaign

The Luxury Collection: The Luxury Collection – A Journey Through

The Ritz-Carlton: 2022 Hungarian Grand Prix

Team of the Year

AKASA: AKASA Communications Team

Connected Nation: Connected Nation Team

Johns Hopkins School of Nursing: United States of Nursing

Campaigns and Categories

Annual Report

Nemours Children’s Health: Well Beyond Medicine: 2021 Annual Report

Moody Foundation: Moody Foundation Biennial Report

SafeWise.com: Package Theft Report 2022

Augmented/Virtual Reality

IW Group: McDonald’s Hall of Zodiacs

Elev8 New Media: Vuzix Showcases Ultralite Smart Glasses Platform at CES 2023

Blog

National Center for Missing & Exploited Children: National Center for Missing & Exploited Children’s Blog

Bohemian Foundation: Bohemian Stories

Qontigo: Blog

UC Davis Health: Cultivating Health Blog

Brand Awareness

Cross Country Healthcare: I Am Cross Country

CARF International: Social Media Engagement

Deep South Climate: DSCEJ Social Media Management

FortisBC Energy Inc.: Summer corporate positioning

The Luxury Collection: The Luxury Collection – Content Strategy

Three Rings Inc.: #ShareAnywhere Campaign

Cause Marketing

embecta: embecta’s All In – World Diabetes Day Campaign

3M: PR & Integrated Media

Celebrity Cruises & Good Relations New York: The All-Inclusive Photo Project

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

HUNTER: Grape-Nuts’ 125-year legacy of fueling adventure

Imagem Corporativa: #salvejegue

Northeast Florida Healthy Start Coalition: Hey, Mama

The University of Kansas Cancer Center: Multicultural Campaign to Increase Clinical Trial Awareness

Collaborative Social Media Communications

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

La Rabida Children’s Hospital: Believe in Miracles. Believe in La Rabida

Power Design, Inc.: Brand and Marketing Team

Targus: Targus

Community Engagement

Carol H. Williams Advertising: Chevrolet Discover The Unexpected

City of Hope Orange County: Carrying Messages of Hope

5WPR: 5WPR x ThriftBooks

AAA – The Auto Club Group: Move Over for Me

Curia Global: Curia’s 2022 Social Media Strategy

Content Marketing

The Luxury Collection: The Luxury Collection – Content Strategy

Alex&Co: Smashing Conversion Goals with Content and Camping

Curia Global: Curia’s 2022 Social Media Strategy

HUNTER: Grape-Nuts’ 125-year legacy of fueling adventure

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

Park National Bank with support from Slide Nine: Content marketing you can take to the bank

The Luxury Collection: The Luxury Collection – A Journey Through

The Ritz-Carlton: Artisans’ Tales with Hearst

Crisis Management

US Postal Service: Using Social Listening to Deliver During COVID

Banco Atlántida: Seguimos Firmes

CSR/ESG Communications

Medela: Medela Launches #MomsUnite4Milk to Support Families Impacted by the Formula & Human Milk Shortages

Harsco Corporation: Harsco’s ESG Social Campaign

Windsor Door: Vincent Miranda

Diversity, Equity & Inclusion Campaign

Johnnie Walker: Johnnie Walker ‘First Strides’ Initiative

Advocate Aurora Health: Hispanic Heritage Month: Highlighting our diverse communities

Carol H. Williams Advertising: Chevrolet Discover The Unexpected

DonorsChoose: Equity Focus & Inclusive Calendar

TNAA: #facesofTNAA

Email Communications

FortisBC: Email marketing – Energy Moment

Identity: Email Communications Lead the Launch of Spartan Storage Fund 1

VSP Vision: VSP EnVision

Employee Engagement

Walgreens Boots Alliance: W Connect Employee App

Cross Country Healthcare: I Am Cross Country

McDermott Will & Emery: Pro Bono Month Communications: Packing a Punch

Teleperformance: For Fun Festival

Employer Branding

Guthrie: A Career in Full Color

Transdev: Living Our Purpose

Facebook

Hallmark Media: Hallmark Channel’s When Calls The Heart – Season 9 Facebook Lives

Johns Hopkins School of Nursing: United States of Nursing

Healthcare Marketing Campaign

BCW: Utilizing 70s Game Show Nostalgia to Reach Heart Failure Patients

Academy of Nutrition and Dietetics: National Nutrition Month® 2022

argenx and Health + Commerce: argenx and Health + Commerce

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

Georgia Department of Human Services: Medicaid Unwinding: Stay Covered. Stay Informed.

MCS Healthcare Public Relations on behalf of Cross Country Healthcare: The Future of Nursing: A Profession in Crisis

ModMed: It’s About Time

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

Outreach Strategists: The Texas Department of State Health Services (DSHS) Maternal Child Health Unit Safe Infant Sleep and Breastfeeding Campaign

Influencer Campaign

SheSpeaks: Fidelity/SheSpeaks Women Talk Money Influencer Activation

Westchester County Tourism & Film: Westchester: Beyond the Everyday

City of Miami Beach Marketing and Communications: Take Care of Our City

EvolveMKD: Sientra Supports: Breast Cancer Awareness Month Activation with Miranda McKeon

IW Group: Avatar: The Way of Water

SheSpeaks: Hershey Celebrate SHE

Smokey Bones: Smokey Bones x Big Green Egg

The Luxury Collection: The Luxury Collection – Tastemakers

W Hotels: W Hotels x Cercle

Instagram

W Hotels: W Hotels Instagram

MGC Latam: Grido

The Luxury Collection: The Luxury Collection – Content Strategy

Interactive Content

Johns Hopkins School of Nursing: United States of Nursing

JW Marriott: Stillness Video Series

VSP Vision: VSP & You Quiz

Intranet

Allied Solutions: My Allied

LinkedIn

Trend Micro: #LetsTalk Series

AvaFin Holding: LinkedIn brand awareness campaign

Curia Global: Curia’s 2022 Social Media Strategy

MGC Latam: Linkedin Falabella

Marketing Campaign

Penn Medicine Princeton Health: Get Back to Being You

Ivanti: The Everywhere Workplace -Ivanti

JW Marriott: Lily Kwong x JW Garden

MGC Latam: Tinder Lee

The Ritz-Carlton: Artisans’ Tales with Hearst

TNAA: #facesofTNAA

TV One: Never Would Have Made It

Media Relations Campaign

EvolveMKD: Sientra Supports: Breast Cancer Awareness Month Activation with Miranda McKeon

Atrium Health: Enhancing a Brand: Atrium Health Musculoskeletal Institute

City of Hope Orange County: Hope is Here

Masonite: Masonite M-Pwr Smart Doors

MCS Healthcare Public Relations on behalf of Cross Country Healthcare: The Future of Nursing: A Profession in Crisis

National Center for Missing & Exploited Children: Communications Team

SPM Communications: Nothing Bundt Cakes 25 Years of Bringing Joy

UPMC Health Plan: UPMC Neighborhood Center Grand Opening

Metaverse

T-Mobile: Logan McIntosh

IW Group: McDonald’s Hall of Zodiacs

Mobile App

Advocate Aurora Health: LiveWell – Delivering a holistic, seamless, personalized experience

Heatcraft Refrigeration Products: Refrigeration Toolkit

Primerica: Primerica Social App

Multichannel Campaign

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

ColinKurtis Advertising: Sunkist Sauces Summer Sweeps

Maryland Health Connection: Unexpected

rbb Communications: Invicta Stores

The Luxury Collection: The Luxury Collection – A Journey Through

The Ritz-Carlton: Artisans’ Tales with Hearst

TNAA: Nurses Week 2022

Online Event

W Hotels: W Hotels x Cercle

IEEE-USA: IEEE-USA

MGC Latam: Linkedin Live Falabella

Online Newsroom/Brand Journalism

UC Davis Health: News Website

Northeastern University: Northeastern Global News

Paid Social Media Campaign

W Hotels: W Hotels x Cercle

5WPR: 5WPR x CaratLane

Advocate Aurora Health: Cold, Flu, Covid Virtual Health Campaign

SCORE: SCORE Success Story Video Promotion

The Ritz-Carlton: 2022 F1 Travel Poster Series

Pinterest

The Luxury Collection: The Luxury Collection – A Journey Through – Pinterest

Podcast

VCA Animal Hospitals: VCA Voice Podcast

Association of State and Territorial Health Officials: Public Health Review Morning Edition

UPMC Health Plan: Health Break

Public Affairs Campaign

AAA – The Auto Club Group: Move Over for Me

Deep South Climate: DSCEJ Social Media Management

SEO Strategy

Northeastern University: Northeastern University SEO Strategy

Advocate Aurora Health: Anytime, Anywhere: SEO Strategy

Heatcraft Refrigeration Products: Heatcraft SEO

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

UC Davis Health: Omicron Variant Content

Social Justice

Vote Run Lead: How Reflective is Your State Legislature?

Deep South Climate: DSCEJ Social Media Management

Social Listening and Real-Time Response

Cisco: Cisco Live

5WPR: 5WPR x Orveon

US Postal Service: Mapping Social Media Increases Happiness

Social Media Campaign

Cisco: Cisco Live

The Luxury Collection: The Luxury Collection – A Journey Through

BluePearl Specialty and Emergency Pet Hospital: Veterinary Technician Appreciation Week

Citizens: The Living Portrait NYC

Hallmark Media: Countdown to Christmas 2022

Horizon Therapeutics: “It’s Personal” Video Series

St. Regis Hotels & Resorts: Best Address Video Series

Tacoma Public Utilities: What’s in the Watershed?

The Luxury Collection: The Luxury Collection – A Letter From Calvin Royal III

The Ritz-Carlton: 2022 Hungarian Grand Prix

Three Rings Inc.: #ShareAnywhere Campaign

TV One: Hillman Homecoming: A Different World 35th Anniversary

TV One: Never Would Have Made It

W Hotels: W Hotels x Cercle

Social Media Campaign – Healthcare

Ingenovis Health: Nurses Week 2022

Atrium Health: Lights for Levine Children’s Social Media Campaign

Children’s Health: Children’s Health Launches Social Media Strategy to Generate Awareness for Pediatric Cancer and Sickle Cell Disease

Johns Hopkins School of Nursing: United States of Nursing

La Rabida Children’s Hospital: Believe in Miracles. Believe in La Rabida

Specialty Campaign

MCS Healthcare Public Relations on behalf of Cross Country Healthcare: Aging in Place: Assessing Seniors’ Understanding of Home Healthcare Options

Atrium Health: Children’s Mental Health Awareness Campaign

CableTV.com: Horror Trivia Contest

Thought Leadership Campaign

theSkimm: theSkimm’s #ShowUsYourLeave Movement

City of Hope Orange County: Talking Hope

SRF Limited: #GrowingTheBetterWay

TikTok

Northeastern University: Northeastern University

El Pollo Loco: Shredded Beef Birria

UPMC Health Plan: UPMC HealthPlan TikTok Launch

Twitter

Lockheed Martin Space: LMSpace Twitter Team

Deep South Climate: DSCEJ Social Media Management

PriceWeber: Laziest Twitter Account in History

Video

W Hotels: W Hotels x Architectural Digest: Suite Talk

FLEETCOR: FLEETCOR News Brief

Horizon Therapeutics: “It’s Personal” Video Series

Maryland Health Connection: Unexpected

Nissan: Nissan Foundation 30th Anniversary

Power Design, Inc.: Brand and Marketing Team

St. Regis Hotels & Resorts: Best Address Video Series

The Ritz-Carlton: Signature Video Series

Visual Storytelling

Vote Run Lead: How Reflective is Your State Legislature?

The Ritz-Carlton: 2022 F1 Travel Poster Series

Dudek: Tribal Water Stories Graphic Novels

St. Regis Hotels & Resorts: Bloody Mary IG Stories Series

The Ritz-Carlton: Signature Video Series

Website

Betty Irene Moore School of Nursing: Mapping out tomorrow’s health care (Fall 2022)

MGC Latam: Doña Rosita

Wellness Campaign

MyFitnessPal: Amanda Mahan

Delta Dental of California: National Smile Month: Healthy Teeth from Crib to College / Mes Nacional de la Sonrisa: Dientes saludables desde la cuna hasta la Universidad

JW Marriott: Stillness Video Series

For more information on our winners, check out their profiles here.

The post PR Daily honors the 2023 Social Media and Digital Awards in New York: list of winners appeared first on PR Daily.

The 2023 Top Agencies Awards highlights the best firms, agency leaders and teams alongside the top PR campaigns of the year.

Ragan Communications and PR Daily hosted an awards luncheon June 14 at New York City’s storied Yale Club, in the heart of Manhattan, where honorees had the opportunity to come together and celebrate in person.

“The Top Agencies class of 2023 holds a mirror to the agencies and their clients who are making the biggest strides, embracing innovation in public relations and brand building to push our function forward,” says Diane Schwartz, CEO of Ragan Communications and PR Daily.

Ragan Communications and PR Daily congratulate these best-in-class agencies and the communicators who contribute to their success.

2022 Top Agencies Awards List

• 160/90
• 5WPR
• Amendola Communications
• Big Valley Marketing
• BML Public Relations + Digital
• Bospar
• Caliber Corporate Advisers
• EvolveMKD
• Factory PR
• Franco
• GingerMay
• Global Strategy Group
• H&S
• Hotwire
• Hunter
• JPA Health
• Just Drive Media
• KC Projects Public Relations
• Ketchum
• Ketner Group Communications
• Kite Hill PR
• M&C Saatchi Sport & Entertainment North America
• Marathon Strategies
• Maven Collective Marketing
• MikeWorldWide
• Montieth & Company
• Palin Communications
• Peppercomm
• Racepoint Global
• rbb Communications
• RF|Binder
• Ruder Finn
• Sage Growth Partners
• Sēd
• Segal Communications
• Stuntman PR
• Team Lewis
• Technology Agency
• The Abbi Agency
• The Brand Agency
• The Fletcher Group
• The Hoffman Agency
• The Levinson Group
• THE MRKT
• Tier One Partners
• Treble

Campaigns and Initiatives of the Year

Event/Experiential Marketing

CCOMGROUP INC.: Neutrogena SUN takes Lake Tahoe

French/​West/​Vaughan (FWV): Wrangler® Taps Long Standing AOR French/West/Vaughan to Celebrate 75th Anniversary with Riveting Western Press Trip

Kiterocket: Kiterocket

Metro Public Relations: RuPaul’s DragCon LA 2022

The Brand Agency: Sports Illustrated The Party x The Brand Agency

Tier One Partners: Ally’s #TotallyCovered Campaign

Media Relations

Amendola: Beyond Bed Finding Amplifying Brand Awareness for a Health Tech Start-Up

Amendola: Thought Leadership Campaign Results in 24% Increase in Share of Voice in One Year

BLASTmedia: Phenom – Talent Experience Campaign

French/​West/​Vaughan (FWV): French/West/Vaughan Celebrates its First and Long Standing Client Wrangler®’s 75th Anniversary

Susan Davis International: National Desert Storm and Desert Shield Memorial Groundbreaking

Tara Dowdell Group: NYC Racial Justice Commission

Inclusive Communications

LiveWorld: Zoetis Corporate Working Parents of the Year Video

MINERBA Corporate Communication: Transforming the lives of underprivileged women in Latin America: a High-impact Communication Campaign for Pro Mujer

Rally Point Public Relations: Making Blackbird Sing

Nonprofit/Charity

Rally Point Public Relations: IFEL Calling All Angels — One Non-Profit’s Journey to Help Diverse Business Owners Navigate Post-Pandemic

Susan Davis International: Elizabeth Dole Foundation’s Hidden Helpers Campaign

The TASC Group: Destination Tomorrow Black Transgender/Gender Nonconforming Rights Advocacy

Public Relations

Agenda C: Agenda C

CEBA: Clean Energy Buyers Association Renaming & 2030 Strategy Rollout

Dotted Line Communications: Singles in America 11

Exponent: Public Relations

Imagem Corporativa: Um Recorde pela Saúde – Awareness Campaign in the World Diabetes Month

Relevance International: Elevate Research Properties: Developing New York City’s Most Innovative Companies

Pro Bono and Purpose

160over90: Invesco QQQ’s “How Not to Suck at Money”

Hotwire: Cloudera Empowers Future STEM Generations

The Levinson Group: The Levinson Group

Social Media & Digital

LiveWorld: Real Food Blends Mini Product Launch

Thought Leadership & Executive Communications

Gabriel Marketing Group Poms & Associates: Thought Leadership Campaign

For more information on our winners, check out their profiles here.

The post PR Daily honors the 2023 Top Agencies Class of 2023 in New York: list of winners appeared first on PR Daily.

While communicators regularly work with copyrighted material and intellectual property, many in the field still have different understandings of what constitutes fair use, the distinction between copyrights and trademarks and more.

That’s why Ragan partnered with the International Association for Measurement and Evaluation of Communication (AMEC) on their inaugural Copyright Benchmarking survey, which will capture how our industry’s understanding of this important but complex topic measures up.

Please fill out this brief survey by Wednesday, May 3. Your input will be reflected in the results, which will be unveiled at AMEC’s Global Summit on Measurement and Evaluation, May 15-17 in Miami, Florida.

The post Take Ragan and AMEC’s Copyright Benchmarking survey appeared first on PR Daily.

A strong remote culture benefits everyone at your company. Whether your employees work in-office or remotely, having a robust remote culture prepares employees to collaborate effectively whenever they’re not in the same space. And in the modern workplace, that can happen often.

Collaborating with employees across long distances is no longer just a necessity imposed by a worldwide pandemic — it’s now the reality of scaling businesses and companies with frontline employees. Not to mention, it’s a must for organizations that want to offer flexible work perks as a hiring incentive.

Remote work remains a significant part of the employee experience, and companies need to proactively invest in building up remote culture.

So what is remote workplace culture exactly? According to Wendy Englebardt,  internal communications director at Monster, it’s all about the unconditional feeling of connection that coworkers experience when they’re bonded by similar priorities, interests, and attitudes.

To create a sense of community, Englebardt — along with Monster’s VP of Global Talent Management, Kaelyn Phillips — prioritized the individual employee.

Their goal was to break down silos and build community. And while that sounds great on paper, it was no small feat logistically. To do this, they scaled and increased communications while restructuring their internal communications channels.

Their efforts involved creating talk tracks for leaders to share information directly with employees via team meetings and personalized emails. It also included developing segmented emails, adding more customized content, and doubling down on wellness communications.

For Englebardt’s team, shareable email templates and internal email software like ContactMonkey made it easy to send segmented emails at scale. With ContactMonkey, users can create responsive HTML email templates for different occasions and send them on behalf of leadership teams, HR personnel, and other departments in a synchronized manner. Multiple communicators can work on a template simultaneously and watch changes in real-time — just like in Google Docs.

But personalization is the real key here. Remote employees can sometimes feel lost and disconnected from the organization. Using ContactMonkey’s email personalization feature, communications pros like Englebardt can address individual employees by name within their newsletter subject line, header, and copy.

Not to mention, communicators can use the interactive capabilities of HTML employee newsletters to add pulse surveys and anonymous comment boxes to gather continuous employee feedback. Along with these features, CTA buttons and other dynamic content serve to engage individual users. This opens space for communicators to build actual conversations with employees instead of simply sending out information into a void.

Individualized employee communications are important because they show employees that they are valued and respected as individuals, which can lead to greater job satisfaction, motivation, and productivity.

That being said, a remote work environment can make it challenging to know whether employees are actually reading or engaging with your communications. That’s why it’s important to gather accurate and precise email analytics.

Beyond collecting email open rates, clicks, and read times, ContactMonkey’s email tracking software lets you segment email analytics by different departments, company locations, or even job titles. Communicators can easily compare engagement across various employee groups, determine where engagement is falling or rising, and create customized content.

For Monster, customization made all the difference when it came to building a strong remote workplace culture. Englebardt and Phillips produced curated content for different occasions and employee groups, from TED talks to HBR articles. Remote teams were empowered to really come together and share their insight on important topics, helping build a sense of camaraderie and connection.

The moral of the story: Building a sense of community across remote and hybrid teams starts with the individual. Curated and individualized employee communications are important because they foster a sense of personal connection between employees and their employer or manager. Employees don’t need to wonder, “Is this stuff relevant for me?” Instead, they’re immediately engaged through tailor-made communications. And when employees feel that their employer understands their individual needs, concerns, and goals, they are more likely to feel engaged, motivated, and committed to their work.

Want to see how ContactMonkey can help you build a robust remote culture? Book your free demo to see ContactMonkey’s data-driven internal communications software in action.

The post How to build a strong remote culture through individualized employee communications appeared first on PR Daily.

Amy Harder is executive editor of Cipher (which means ZERO), a mission-driven news outlet for Breakthrough Energy. With Bill Gates at the head of the organization, Breakthrough Energy’s aim is to inspire the world to develop and scale the critical solutions we need to reach net-zero emissions so everyone can enjoy affordable, abundant clean energy.

And there is no journalist better to lead this remarkable effort than the amazing Amy Harder. With journalism in her sights from an early age, Amy has worked for some of the biggest and well-regarded news outlets in the U.S.

She’s been at the helm of Cipher since the beginning and they’re only just getting started.  Join Lisa today for a conversation with Amy Harder and learn more about Cipher and their mission-based platform.

The post The Friday Reporter: Mission-driven media with Amy Harder appeared first on PR Daily.

As the cold wind comes calling and OOO replies light up our inboxes, we communicators understand the value of connection and shared experiences more than most. While warmth during the holiday season arrives in many forms — from a crackling fire to a cozy moment of bonding with loved ones — now is also the perfect time to share your experiences with fellow communicators.

In this spirit, Ragan is excited to share that our 5^th Annual Benchmark Report will stay open through Dec. 21. As in years past, this report will shed light on what you, and your peers in the communications field, are experiencing when it comes to budgets, team structure, measurement, software usage and much more. Those who complete the survey will also have access to the report of our key findings when the report is published next year.

Every year, this research gives comms pros a benchmark and a baseline for what practices are standard across the industry. You can use these benchmarks to advocate for a bigger budget, embrace new tools and training for navigating change and encourage a culture of productivity, wellbeing and communication across your workforce.

Of course, your contribution will help us see how certain trends from this past year hold up in the year ahead. Here are just a few things we’re paying close attention to.

Upskilling and training

Communicators were at the frontlines of The Great Resignation’s talent wars over the past year, and worked to develop training and upskilling programs so teams could grow.

The respondents from last year’s survey emphasized measurement and data analysis, storytelling and video or multimedia production as areas of focus.

Sixty-five percent of all respondents said measurement/data was a priority with room for growth. This echoes the finding from last year’s Benchmark Report that about 40% of communicators said they lack the people and tools to carry out an effective communications measurement strategy.

Over half (56%) of communicators also wanted to train their communication team to improve their storytelling strategies, while 40% considered writing and editing to be most important. While these skills are related, an increased focus on storytelling training indicates that respondents are less focused on the writing and editing fundamentals than they are on how those skills apply to telling a story and portraying a narrative.

Forty-three percent also said that they would be focused on training their comms team around video and multimedia production. Taken together with the 16% who plan to train their teams on graphic design, that’s over half of respondents who planned to offer training around visual mediums — a sign of the times and indicator of how communicators are increasingly required to embrace visual storytelling solutions for a remote and displaced digital world.

A closer look at measurement challenges

It was no surprise that measurement and data analysis was a top focus of training, as communicators surveyed in Ragan’s 2022 Communications Benchmark Report shared multiple challenges to measuring their communications — including a lack of time, a lack of staff and a lack of proper technology.

A lack of time was the biggest measurement challenge for all respondents (58%), while 40% of all respondents also cited staffing and lack of technology as major obstacles to measurement. These rankings suggested that communicators lack the resources they need to effectively measure messaging despite the knowledge of what’s needed to make that measurement more effective.

This presented an opportunity for comms to push for adding measurement tools to their tech stack, thus helping them stress less about static data collection and automate their workflows to spend more time focusing on interpreting the insights.

We’re eager to learn how these insights will shift in Ragan’s 2023 Communications Benchmark Report—but we need your help to get there!  Click here to share your own experiences with the comms community, improve your knowledge of what’s happening in the industry and gain a report of the key findings upon their publication.

The post Benchmark your communications wins — and challenges — for the year appeared first on PR Daily.

Ragan’s Communications Week 2022, held Nov. 1-7, was overflowing with takeaways to inform the communicator’s 2023 playbook. Peer-to-peer conversations were abundant during this important industry week, which included the Future of Communications Conference in NYC.

CommsWeek Co-Chairs Diane Schwartz, CEO of Ragan, and Tiffany Guarnaccia, CEO of Kite Hill PR and founder of CommsWeek, share their top gleanings from the week:

Diane Schwartz, CEO, Ragan Communications

Guarnaccia: Congratulations to Ragan on a fantastic Communications Week. One of the big takeaways from me was the power of storytelling. Now more than ever, the best communicators are storytellers. Some of the sessions touched on how to make sure your story is worth telling internally and externally. The world’s best communicators know that employees are our number-one brand advocates. We need to engage them.

Schwartz: So true. And it should go without saying, but I’m saying it: transparency with employees is critical. We heard from so many speakers that employees can handle bad news better than uncertainty. Communicate early and often, and when it comes to storytelling – don’t be boring!  A popular tweet during Communications Week was that storytelling is data with a soul. I love that. Tiffany, what else struck you during the Future of Comms Conference?

Guarnaccia: Measurement is an evergreen topic that emerged again at Communications Week 2022. We are constantly evaluating new strategies and emerging communications channels and the new measurement techniques. When thinking about the value of PR, many communicators are rethinking what that means. Some agency leaders, like the president of MikeWorldWide, Bret Werner, pointed out that we need to rethink top tier. Traditionally, when you think of top tier, you think of outlets like the WSJ, CNN or NY Times. Today, a placement on a key blog or a mention on TikTok could attract the right audiences and drive results, especially for consumer brands.

Schwartz: Back to internal communications for a second, I find this stat from one of our sponsors Staffbase rather illuminating: 75% of internal communicators spend the majority of their time “getting stuff out” – this underscores how communicators must move from order taker to strategist. They need to Meet the Moment – the theme of this year’s CommsWeek – and make sure they’re spending more time on strategy beyond their own department.

Guarnaccia: So true, Diane. They need to be more fluent in the business. This is an area Ragan promotes heavily to its audience.

Schwartz: Yes, business fluency is one of the most important competencies of comms leaders – understanding how your company operates, what drives the top and bottom lines. You can take small steps like spending time with your CFO and asking questions that might take you out of your comfort zone but will put you on the right footing as a business partner.

Tiffany Guarnaccia, CEO, Kite Hill PR

Guarnaccia:: CommsTech was another hot topic and it will grow in importance. I touched on this in my session. We addressed the new comms tech stack and the importance of embracing agility. We need to be agile in theory and in practice. Successful comms programs require a high degree of agility and ability to pivot quickly based on the news cycle or in response to a crisis. At Kite Hill PR we leverage a workflow that models agile development. It was interesting to see that some attendees are taking a similar approach and adding project management software platforms to their own comms tech stack.

Schwartz: I enjoyed moderating a session with Chief Communications Officers from Dow Jones (Jennifer Thurman), US Chamber of Commerce (Michelle Russo) and Columbia Business School (Amy Jaick). Amy pointed out something I think all communicators should keep in mind, which is that some of the best comms strategies are invisible. The absence of crisis and chaos, the story that didn’t run, the CEO that didn’t have to take the hot seat — these are to the credit of savvy communicators.

Guarnaccia: I completely agree with that statement. Investing in a continual human-powered effort to build trust and maintain and enhance a corporate reputation is critical to a business’s long-term success.

Schwartz: During Communications Week, there were a lot of ideas shared and curiosity around the role of Comms in ESG (Environmental, Social & Governance) efforts. I thought Catherine Blades Hernandez of SAIC said it best during the fireside chat when she said ‘ESG is a way to show your trust is earned.’”

Guarnaccia: No better role in an organization than Communications to lead the way.

Schwartz: That’s a great way to cap off this conversation, Tiffany!

Mark your calendars for Communications Week 2023 the week of Nov. 6-10. Go to www.commsweek.com for early updates.

The post Storytelling, business fluency, employee comms among top lessons of CommsWeek 2022 appeared first on PR Daily.

The communications function is at an inflection point, as an endless deluge of social and political issues along with increasing employee comms concerns have illuminated the value of communications to the C-suite.

With that in mind, Ragan Communications partnered with research consultancy HarrisX in the fall of 2022 to understand how CEOs and communications leaders view each other’s roles and responsibilities, what they value most, and when they believe responses to public policy issues are necessary.

The survey was conducted by Ragan and HarrisX from Oct. 11-24 within the U.S. among 360 CEOs and other high-ranking senior communicators.

Asked where comms adds the most value, CEOs ranked “executive communication” at the top (14%), underscoring how crucial communicators are to helping them shape and refine their voice.

While CEOs ranked ‘employee communications’ as the second-most valuable function (9%), other comms leaders considered it the most valuable function (13%), which emphasizes the increased role that communicators play in employee engagement.

CEOs also considered investor relations (8%) and ESG (6%) as valuable communications functions, though they didn’t even crack other communications leaders’ top five.

Download the HarrisX-Ragan Key Findings Report here.

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CBS staffers are reportedly turning on anchor Norah O’Donnell over her tweet about former President Donald Trump’s passports. The former president claimed his travel documents were removed by FBI agents while they searched Mar-a-Lago. But on Monday, O’Donnell tweeted that she had been told by a “DOJ official” that the FBI was “not in possession” of Trump’s three passports.

The anchor attributed the information to a single source — a big no-no at CBS News, which has a strict two-source protocol. One source told New York Post that the incident is “an embarrassment for CBS that the face of your network can’t even make a second call to a Justice Department rep. It’s Journalism 101.”

NEW: According to a DOJ official, the FBI is NOT in possession of former President Trump's passports. Trump had accused the FBI of stealing his three passports during the search of his Mar-a-Lago home.

— Norah O'Donnell (@NorahODonnell) August 15, 2022

It’s a good reminder that a single unnamed source is rarely enough to go ahead with a story. The golden standard of professional journalism is the two-source rule, where information is verified by at least two independent sources. 

Here are today’s other top stories:

YouTube adds new prompts for Shorts content

YouTube Shorts, which rolled out last year, averages more than 30 billion daily views. To keep that momentum going, the social media platform is adding another way for users to respond to viewer questions. The brand new comment sticker — similar to TikTok’s Reels’ query stickers — will allow creators to use feedback as a more direct prompt for future Shorts clips. As explained by YouTube:

Beginning in the next two weeks, we’ll run a small experiment for creators on iOS that gives creators the ability to reply to VOD and Shorts comments with a sticker in their Shorts video. 

YouTube believes that the comment sticker will facilitate more prompts for Shorts clips, especially since the platform has more than 1.5 billion users. YouTube is also running an experiment where some users see a “See how YouTube recommends content” prompt in Studio Analytics. When tapped, the feature provides channel managers with more insight into why their clips are or aren’t recommended via YouTube’s algorithms.

Why this matters: YouTube’s updates could benefit brands, and in a big way. The Shorts prompts can increase engagement, and the new analytics tool can assist in your content planning, as it provides additional insight into what’s working well and what could use improvement.

MEASURED THOUGHTS

According to a survey by Morning Consult, most Americans have no idea what “carbon neutral” means. The survey asked respondents to identify the correct definition of “carbon-neutral” from a list of three options. The plurality of American adults (41%) chose the correction definition (“a company that produces carbon emissions but uses carbon-offset programs to remove as much carbon as they produce from the atmosphere”).

However, 59% of adults either incorrectly identified the term or said they didn’t know what it was. What’s more, only 45% of self-identified environmentalists selected the correct definition of “carbon neutral.” 

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To show their commitment to sustainability, some brands, such as Mars Inc. and Mondelēz International Inc., have designated their products as “carbon neutral.” However, most American consumers (52%) said they had not seen a carbon-neutral label. Awareness was slightly higher among environmentalists, with 49% saying they’d never seen the designation. 

As the effects of climate change become more apparent, brands should embrace sustainability. Integrate it into your products and your identity, and don’t just use it as a selling point.

People are taking weird, distorted selfies on purpose

If the 0.5 selfie was a person, it would be the friend who doesn’t take themselves too seriously. 

Pronounced “point five,” this new type of selfie eschews the fussing, primping and perfection of traditional selfies. Instead, smartphone users (particularly Gen Z) are taking photos with the 0.5x lens built into the back camera of their phones. The ultra-wide lens makes things at the center of the photo look bigger and things at the edges look smaller. The result is a “deliberately chaotic, ugly and often distorted” shot where noodly arms, eyes the size of dinner plates and enormous foreheads are the norm. 

One of the authors of the culture newsletter High Tea, Alice Opehlia, told Mashable that the rise of 0.5 selfies coincides with the aesthetics Gen Z has embraced:

This shift in presentation sits in the wider context of Gen Z creators and consumers forging their own space within inherited platforms like Instagram, and how they continue to reject heavily curated and manufactured “millennial aesthetics” of the 2010s. 

Ophelia went on to say that 0.5 selfies are still a form of performative curation, albeit one of self-deprecation. “It is all about being subversive with the presentation of self,” she said.

Why this matters: Younger generations have a more casual relationship with social media. The rise of 0.5 selfies suggests we are moving away from heavily curated content into something rawer. That said, if people are trying to curate a carefree attitude, then 0.5 selfies may be less organized than we think.

The post New prompts for YouTube Shorts, carbon neutrality, and 0.5 selfies appeared first on PR Daily.

An increasing number of celebrities are stepping away from social media to focus on their mental health. In the past week, ‘The Flash’ star Ezra Miller, ‘Spider-Man’ star Tom Holland and Olympian Gabby Douglas have all discussed mental health.

“There is an awful stigma against mental health and I know that asking for help and seeking help isn’t something that we should be ashamed of, but it is something that is much easier said than done,” Holland said.

His message coincides with Douglas’, who said she wants to “feel light and happy again.” Douglas, who won gold in both the individual all-around and team competitions at the 2012 London Olympics, thanked her fans for their support and encouraged them to take time off for themselves, if needed.

Miller, who has faced legal issues and abuse allegations, apologized for his behavior and stated that he is seeking treatment for “complex mental health issues.” All three are credited with speaking up about mental health and helping to erase the stigma associated with it.

Here are today’s other top stories:

CEOs of Whole Foods and Six Flags say not-so-nice things about their customers

The CEOs of Whole Foods and Six Flags are both under fire for comments about their customer base. In a podcast appearance last week, Whole Foods CEO John Mackey said he doesn’t believe the United States is on the right track. “I feel like socialists are taking over,” he said. “They’re marching through the institutions. They’re taking everything over. They’re taking over education. It looks like they’ve taken over a lot of corporations. It looks like they’ve taken over the military, and it’s just continuing.”

Mackey, who plans to retire from the left-feeling grocery chain on Sept. 1, said these feelings have been weighing on him for a long time. He griped that young people “don’t seem like they want to work,” and said it’s a privilege, not a right, to do meaningful work. 

The CEO of Six Flags, Selim Bassoul, also criticized younger people, saying the parks had become “a daycare center for teenagers.” Now, the theme park operator is in the process of an aggressive marketing strategy that targets families or young adults who are willing to spend more money. His goal is to transform Six Flags’ average guest from “the Kmart, Walmart to maybe the Target customers.” Bassoul’s comments quickly drew scorn from several Twitter users, who described the CEO’s statements as classist and “just idiotic.” 

Why this matters: More and more people want to work with companies that align with their beliefs. Ideally, leadership should have the same core values as the company itself. That ensures everyone is on the same page and working toward the same goals.

MEASURED THOUGHTS

Almost three-fourths (74%) of U.S. adults believe recycling helps protect the environment. A similar share of people (77%) of people also said manufacturers are responsible for combating climate change. These views are the same across party lines, with 69% of Republicans, 70% of Independents, and 81% of Democrats believing that companies are responsible for dealing with the plastic packaging they produce. 

The study, conducted by Morning Consult, also found that more than half of U.S. adults support a ban on single-use plastics as soon as possible. Some federal phase-outs of single-use plastics are already in action; in June, the Interior Department announced it would eliminate the sales of plastic water bottles at national parks over the next decade. The push against single-use plastics is undoubtedly going to change how some companies package their products. It’s time for brands to think about how they can become more eco-friendly and provide easy and accessible options that use less plastic.

Academy apologizes to Sacheen Littlefeather for treatment at 1973 Oscars

The Academy of Motion Picture Arts and Sciences has formally apologized to Sacheen Littlefeather for her mistreatment at the 1973 Academy Awards. The Native American activist and actor, who attended the Academy Awards on behalf of Marlon Brando, was the first person to make a political statement at the Oscars Ceremony. 

When Brando was announced as the best actor winner for his role in “The Godfather,” Littlefeather took the stage to make a powerful and poignant statement about the depiction of Native Americans in the entertainment industry. She was booed during her statement, and it’s reported that, offstage, six men had to restrain actor John Wayne from trying to attack Littlefeather. The Academy acknowledged the toll the experience had on Littlefeather’s personal and professional lives:

“The abuse you endured because of [your] statement was unwarranted and unjustified. The emotional burden you have lived through and the cost to your own career are irreparable. For too long the courage you showed has been unacknowledged. For this, we offer both our deepest apologies and our sincere admiration.” 

Littlefeather said the apology was heartening, adding that she never thought she would live to receive one. Despite the decades it took to receive the apology, Littlefeather handled the situation with levity. “We Indians are very patient people — it’s only been 50 years! We need to keep our sense of humor about this at all times. It’s our method of survival.” 

Why this matters: Progress comes from introspection. How and when a company apologies for actions can be the difference between saving its reputation and being tarred for life. You don’t want to let things fester; act promptly and show real remorse.

The post Whole Foods and Six Flags CEOs criticized for messaging, The Academy apologizes appeared first on PR Daily.

Over the weekend, officials in Norway euthanized Freya, a 1,300-pound celebrity walrus who spent the summer lolling around piers in the Oslo fjord. The young female walrus had been making a splash on social media. Verdens Gang, a Norwegian tabloid, even set up a 24-hour live camera to film her exploits.

The beloved walrus grew so popular, in fact, that it started to draw crowds. Although officials warned people not to get close to Freya, people continued to pose for pictures with the massive marine mammal. Euthanization was a last resort, and Norway’s directorate of fisheries explained its decision:

“Through on-site observations the past week, it was made clear that the public has disregarded the current recommendation to keep a clear distance to the walrus. Therefore, the Directorate has concluded, the possibility for potential harm to people was high and animal welfare was not being maintained.”

The news of Freya’s euthanization caused immediate backlash on several social media platforms. Many believe that people are to blame, not the walrus. One Twitter user wrote, “Shame on you #Norway. In the scheme of things the walrus was in her right environment … the pestering people were the ones you needed to chase. This was unforgivable.” 

The directorate of fisheries will probably be in hot water for a while. Thanks to social media, news travels fast. During crisis management, you have to take control of the narrative. Get ahead of the story, report on issues before someone else does and anticipate what information the media will want.

Here are today’s other top stories:

Instagram Dual camera feature copies BeReal

We know the drill; as soon as a social media app introduces a new feature, Instagram tries to copy it. For example, Instagram wanted to be Snapchat a few years ago. Then it wanted to be TikTok. Now it wants to be BeReal. 

Recently, Instagram quietly added a new “Dual” camera mode, which uses a phone’s front and back cameras simultaneously. This allows users to capture content and their reaction at the same time. As Twitter user @parismartineau pointed out, the feature looks very similar to BeReal, which just surpassed 10 million downloads. 

in an apparent attempt to copy the popular app BeReal, Instagram is rolling out its own feature (called ‘Dual’) to take disappearing photos using the front and back cameras simultaneously

left is IG stories, right is BeReal pic.twitter.com/TuOeR3N0PE

— paris martineau (@parismartineau) July 28, 2022

BeReal markets itself as anti-Instagram. At a different time each day, users get a notification telling them it’s “time to BeReal.” Users then have two minutes to take a photo of whatever they’re doing at that moment. The idea is to accurately and authentically show a person’s life, but the app has received criticism of its own and is still glitchy. 

Why this matters: In Q1 2022, BeReal was downloaded 3.3 million times, a 390% increase from Q4 2021. Its popularity has skyrocketed, but it may not have the staying power to overtake Instagram, which has two billion users. It’s hard to say who will win here.

MEASURED THOUGHTS

App usage is higher than ever, with an estimated 250 million downloads per day. However, customer satisfaction has declined over the past few years, with users citing glitchy software, poor user interface, the abundance of ads and even the content itself as reasons they dislike an app. 

To get a feel for how people around the world feel about apps, Electronics Hub analyzed more than three million tweets about 87 different apps. They found that Roblox, a virtual gaming platform, is the most-hated gaming app in 21 countries. The most-hated app in the world, however, is Hinge, as more than one-third (34.4%) of the tweets about it were negative. 

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Attitudes toward apps tend to cluster in different pockets around the world. In wealthy, English-speaking countries like the United States, the United Kingdom, Canada and Australia, Tinder is the most-disliked app. In South America, e-commerce platforms like Amazon and eBay are the most unpopular. And in China, Mongolia and Japan, crypto app Voyager gets the side-eye. 

Over four billion people own smartphones now, so it’s no surprise there is a variety of opinions about all the apps out there. One app that is beloved in one country may be disliked in another. It follows the old adage, “you can’t please everyone.” 

Tabasco unveils spicy new branding

With its signature red cap and diamond logo, Tabasco hot sauce is instantly recognizable. Since its founding in 1868, the company has added different hot varieties, BBQ sauces, condiments and even an entire line of new merchandise. The brand didn’t have a unified look, though, so it turned to New York creative agency Mrs&Mr for a spicy new identity. 

“Our fans are passionate, and constantly share the creative ways they’re using our products,” said Kate Neuhaus, director of global marketing communications at McIlhenny Company, which owns Tabasco. “We know everyone recognizes us for our iconic bottle shape, but we wanted to surprise and excite our fans with a drop that’s as creative and original as they are.”

Tabasco’s new tagline, Light Things Up, is the base for its hot new look. It blends familiar brand elements — the bottle shape, the diamond label — with new graphics. Forget the cliches normally associated with hot sauce: flames, steaks and spontaneous combustion. Instead, Tabasco’s new look is full of vibrant illustrations that can be easily adapted for local markets around the world. 

Why this matters: Speaking of cliches, we’ve all heard the phrase “if it ain’t broke, don’t fix it.” Sensibly, the rebrand didn’t mess with what Tabasco was already doing right: the familiar sauce bottle and label. What it did was introduce fiery new graphics that create a unified look across social media, print ads, menus and more. Sometimes, you don’t need a full rebrand; you just need a refresh. 

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Franklin D. Roosevelt mastered radio. John F. Kennedy had a face made for television. Donald Trump built a campaign on Twitter and now, just a few years later, politicians have flocked to TikTok. Why? Because that’s the best way to reach Gen Z. 

Historically, the youngest eligible voters are the least likely to vote. During the 2020 election cycle, only 51.4% of 18- to 24-year-olds came to the polls (that’s an 11-point increase from 2016). But with roughly 600 million Gen Z-ers on TikTok, more politicians are using it as a tool to attract young voters’ attention. 

Wisconsin Governor Tony Evers appears to know what he’s doing. One video about cheese was viewed more than 270,000 times. He’s now the platform’s most popular Wisconsin elected official.

@tony4wi The more you know… @Dan VS Erin #wisconsin #cheese #tonyevers #fyp ♬ original sound – Tony Evers

Evers isn’t the most popular Wisconsin candidate on TikTok, however. That honor belongs to Adam Murphy, a former U.S. Senate candidate with nearly 30,000 followers. While some viewers may roll their eyes at the antics, others find joy in politicians’ willingness to play along with the trends. The goal isn’t to please everyone — it’s to encourage Gen Z to care about the future and to vote.

Former Tinder and Facebook employees built an ad-free social network 

A former Facebook engineer and the entrepreneur behind Tinder’s “swipe” feature wanted a “less toxic, less problematic” social network. So they built one: Niche. 

The platform, which is still in beta testing, is an ad-free social media platform that lets people form communities around shared interests or topics. Like, say, rock climbing or Beyoncé or people who collect old road signs. What really sets Niche apart from other social networks, though, is that members can own and sell their own content. Christopher Gulczynski, Niche’s CEO (and the one who’s credited with inventing the Tinder swipe), explained:

“Versions of social media we use today do not value the individual user. As a decentralized, ad-free platform, Niche will not be driven by revenue; instead we will prioritize sharing credible and useful information, connecting people with others who share their interests, and allowing members to profit off the content they create.”

Traditionally, social media platforms use your content to sell targeted ads. But on Niche, each “club” has its own unique tokens that accrue real value over time and can be used for commerce, event admission and membership status. They can also be exchanged for real currency.

“All these people are actually part owners of that community, much in the same way that employees of a company might have options or stock,” said former “do no evil” Facebook engineer and Niche CTO Zaven Nahapetyan. “The idea is people can then buy and sell on the platform.” 

Why this matters: Decentralized ownership completely reinvents social media. Instead of relying on ad dollars, Niche will be capturing some of the value people are producing. That means your networks are now part of your net worth. It’s time to start thinking about how you can increase engagement to receive token ownership. 

MEASURED THOUGHTS

A new study from Morning Consult found that people in the United States trust universities more than corporations, media organizations and the government. First-generation students and first-generation graduates were among those with the highest amount of trust in U.S. universities and colleges, with 46% of adults saying trust will play a more important role in the future of a university’s reputation. 

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While more adults tend to automatically trust higher education institutions, there are some notable demographic differences. While 55% of baby boomers tend to trust universities, only 41% of adult Gen Z-ers feel the same way. The differences aren’t just generational, either. Public trust in universities and colleges is split among political affiliations as well. Only 18% of Democrats distrust higher education institutions, compared to 43% of Republicans and 33% of Independents. Knowing that, American universities and colleges need to put more effort into building trust among certain demographics.

Everyone wants to work at this virtual Kmart

Attention Kmart shoppers! Someone made an incredibly detailed virtual reality recreation of a Kmart store. VCRChat Kmart is a series of worlds in VRChat, a social virtual reality game, that includes a to-scale recreation of a 1992 store. The project was built in 2019, and is a labor of love from a man named Eric, who goes by the username Ericirno. After going viral this week, thousands of people are clamoring to “work” at the store, even though it doesn’t pay and there are no benefits. (There is a hiring board, however.) The world includes ambient music and announcements via cassette tapes that were uploaded to archive.org. An article on Vice detailed some users’ experiences, with one person saying, “My favorite part about my experience with VRChat Kmart is just being able to interact with the community. People are so awesome and without this awesome community, this whole project wouldn’t be possible.” 

Why this matters: The VR Kmart is a testament to the love some people have for the all-but-dead brand. But that’s the power of nostalgic marketing — it appeals to the sentimental longing we have for the past (a.k.a. our emotions). While established companies can play up their histories in marketing campaigns, newer companies may have to try a different approach. Their focus is building brand loyalty and familiarity.

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