By: Stef Arck-Baynes

Stef Arck-Baynes — Fri, 07 Jun 2024 10:28:59 +0000

There are other options besides in-house and agency—I started my own PR consulting firm a year ago so I could choose my clients and projects. The work has been varied, challenging and it’s allowed me to work on small, meaningful projects that couldn’t afford external help otherwise. The flexibility and variety have been a dream!
It’s not for the faint of heart, though, as if you’re the type of person who needs stability and/or benefits, this may not be for you. For those who have thought about it and are willing to take a leap of faith, it could be the third option you’ve been looking for.

By: Joannah

Joannah — Thu, 06 Jun 2024 18:29:25 +0000

Lots of salient points here, but as an in-house Director of Communications, I have to point out an absolutely huge (to my mind) omission in the pros column for in-house work. Many of these companies that are not PR firms will give you complete autonomy over your work – you’re the expert, and maybe even the only expert, in PR and communications at your workplace. You get to do it your way, and in the time that you dictate. No clients breathing down your neck, being demanding, and (as the cons column of agency work notes) blaming you when things go wrong. Also, none of the tedium of tracking billable hours, and your time is what you make it. I think this is also a huge con in the agency section – the constant tracking and justification of your time. The author, as an agency professional, might want to add these elements to this slightly unbalanced commentary — even if the conclusion is the same.

Comments on: Where should I work? The pros and cons of agency vs in-house

By: Stef Arck-Baynes

By: Joannah