Comments on: Avoiding the tactic trap https://www.prdaily.com/avoiding-the-tactic-trap/ PR Daily - News for PR professionals Mon, 25 Nov 2024 21:43:25 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: Dr James Mahoney https://www.prdaily.com/avoiding-the-tactic-trap/#comment-717723 Mon, 25 Nov 2024 21:43:25 +0000 https://www.prdaily.com/?p=345241#comment-717723 At last! The rush to tactics not linked to a strategy (and all that involves), and not directed to specific target publics, is the single most important reason public relations fails. Good on Braden.

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