https://www.prdaily.com/writing-topping-formatting-and-fixing-4-steps-to-better-content/ PR Daily - News for PR professionals Tue, 20 Aug 2024 20:18:02 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://www.prdaily.com/writing-topping-formatting-and-fixing-4-steps-to-better-content/#comment-654616 Tue, 20 Aug 2024 20:18:02 +0000 https://www.prdaily.com/?p=344101#comment-654616 I have never pre-ordered a book so fast.

]]> https://www.prdaily.com/writing-topping-formatting-and-fixing-4-steps-to-better-content/#comment-654399 Tue, 20 Aug 2024 12:25:54 +0000 https://www.prdaily.com/?p=344101#comment-654399 The downside to short paragraphs is that there are more paragraphs. When I am reading on a phone especially, I see how long of a scroll it is before I read it. Shorter paragraphs cause a longer scroll time. If the article is long, the more paragraphs result in a worse upfront impression for me. There’s also the way readers absorb information that’s sectioned. I treat a paragraph as a full idea. If the idea is broken up into multiple paragraphs, then sometimes I instinctively treat the paragraphs as disjointed ideas. Although, for SEO purposes, shorter paragraphs prevail and many people do treat shorter paragraphs as less daunting.

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