https://www.prdaily.com/the-scoop-mcdonalds-wild-comms-week/ PR Daily - News for PR professionals Thu, 24 Oct 2024 14:58:06 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://www.prdaily.com/the-scoop-mcdonalds-wild-comms-week/#comment-694257 Thu, 24 Oct 2024 14:58:06 +0000 https://www.prdaily.com/?p=344896#comment-694257 This article summarized the comms week of McDonald’s perfectly! This is unlikely for a business to have this many crisis in a week. McDonald’s conducted crisis communications quickly and efficiently. In a situation where a political candidate visits an establishment, it is important to stay neutral to appease the public. The article addresses the work of the initial communicators as understanding and empathetic. This sums up their work beautifully. It will be interesting to see if McDonald’s revenue fluctuates after this week. – Braden Barksdale writer/editor for Platform Magazine

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