Journalists share best practices for pitching an exclusive
Giving a deadline to accept may inspire interest.
Giving a deadline to accept may inspire interest.
Keep the focus on serving the public and maintaining their trust.
One key: Make sure messaging aligns with the company’s development stage.
Data should inform storytelling decisions, not overwhelm them.
Cultural nuances can play a major role in landing a placement.
Help your spox shine – and get headlines for the right reasons.
Trade pubs offer industry clout. It doesn’t hurt that executives really like them.
It once was considered the gold standard of pitching. But what do journalists and PR pros say in 2024?
If your brand or clients are experiencing social media wins and you’re unsure how to maximize them, this article is for you.
When the story is big, you need to be organized.
Best practices from TV and PR pros.
Tailoring your story to the journalist can be more efficient and effective.
In-house experts can help shine the corporate image by providing knowledge and insight.
Tips from Matter Communications’ Andrew Petro.
It’s hard out there. Here’s what PR pros suggest.